The Future of PR Technology <ul><li>Paul Fabretti </li></ul><ul><li>Client Services Manager  </li></ul><ul><li>KMP Interac...
Blog Basics  - What is a blog? Conversations  - How we monitor them Case Studies  - How business is using blogs Other thin...
 
 
The Structure of a Corporate blog
What IS  the blogosphere ?
It is everyday people like  YOU  and  ME
Stakeholder Influence Analysis Who are the people with influence or that shape the opinions of others? So how do you find ...
Stakeholder Influence Analysis
Stakeholder Influence Analysis
Net Promoters Index
Net Promoters Index
Buzz Monitoring & Reporting
Live Buzz - Biggest Topics
Live Buzz - Fastest Growing Topics
Live Buzz - Most Popular Sites
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
DellOutlet - Twitter
General Motors - Fast Lane Blog
General Motors - Cadillac Drivers’ Log
General Motors - FYI Blog
Build  communities  around your business
Build  communities  around your business
Integration  into a wider campaign
Publicise/Promote/Blog  about events Internetworld website Internetworld blog
Publicise/Promote/Blog  about events
An  accompaniment  to  e-commerce
Demonstrate  thought leadership Savile Row Tailor Sheet Metal Company
Engage  with brand champions
Crisis  Management McDonalds Beef Hoax Delta Airlines Security Complaints
 
Tone of voice Formal, friendly, colloquial Content entry and SEO Tag number and naming, linking, images, keyword density, ...
Moderation Who and how are you going to manage the conversation? Blogger Outreach How are you going to engage with influen...
How to  Promote  your business blog Tags Social Bookmarking Blog and RSS feed directories Pinging
How to  Promote  your business blog Claim your blog with Technorati Post with Tags Comment and trackback
By 2010, 70% of the content of the web  will be user generated <ul><li>IDC/EMC Survey March 2007 </li></ul>18 MONTHS
Upcoming SlideShare
Loading in …5
×

Pr 2.0 Technology Blogging 2

8,217 views

Published on

An overview of blogging and how it can be integrated into PR practice

Published in: Business, Technology
1 Comment
10 Likes
Statistics
Notes
No Downloads
Views
Total views
8,217
On SlideShare
0
From Embeds
0
Number of Embeds
145
Actions
Shares
0
Downloads
224
Comments
1
Likes
10
Embeds 0
No embeds

No notes for slide

Pr 2.0 Technology Blogging 2

  1. The Future of PR Technology <ul><li>Paul Fabretti </li></ul><ul><li>Client Services Manager </li></ul><ul><li>KMP Interactive Marketing & Technology </li></ul>
  2. Blog Basics - What is a blog? Conversations - How we monitor them Case Studies - How business is using blogs Other things to consider What are we talking about?
  3.  
  4.  
  5. The Structure of a Corporate blog
  6. What IS the blogosphere ?
  7. It is everyday people like YOU and ME
  8. Stakeholder Influence Analysis Who are the people with influence or that shape the opinions of others? So how do you find the people and topics that matter? Buzz Monitoring & Reporting What is the sentiment of conversations? How is it changing? Net Promoters Index Take a particular topic and extract the positive comments from the negative ones
  9. Stakeholder Influence Analysis
  10. Stakeholder Influence Analysis
  11. Net Promoters Index
  12. Net Promoters Index
  13. Buzz Monitoring & Reporting
  14. Live Buzz - Biggest Topics
  15. Live Buzz - Fastest Growing Topics
  16. Live Buzz - Most Popular Sites
  17. Jeff Jarvis vs Dell
  18. Jeff Jarvis vs Dell
  19. Jeff Jarvis vs Dell
  20. Jeff Jarvis vs Dell
  21. Jeff Jarvis vs Dell
  22. DellOutlet - Twitter
  23. General Motors - Fast Lane Blog
  24. General Motors - Cadillac Drivers’ Log
  25. General Motors - FYI Blog
  26. Build communities around your business
  27. Build communities around your business
  28. Integration into a wider campaign
  29. Publicise/Promote/Blog about events Internetworld website Internetworld blog
  30. Publicise/Promote/Blog about events
  31. An accompaniment to e-commerce
  32. Demonstrate thought leadership Savile Row Tailor Sheet Metal Company
  33. Engage with brand champions
  34. Crisis Management McDonalds Beef Hoax Delta Airlines Security Complaints
  35.  
  36. Tone of voice Formal, friendly, colloquial Content entry and SEO Tag number and naming, linking, images, keyword density, post length Blog type Retail, Customer Service, Thought-Leadership/Innovation, Sales Blog management (a) Define structure: Admins, authors, contributors, approval process Other factors to consider
  37. Moderation Who and how are you going to manage the conversation? Blogger Outreach How are you going to engage with influencers and who is going to do it? Legal Lay solid foundations for a safe blogging environment. Let everyone know where they stand. Other factors to consider Blog management (b) How often, when, who, coordination with other channels
  38. How to Promote your business blog Tags Social Bookmarking Blog and RSS feed directories Pinging
  39. How to Promote your business blog Claim your blog with Technorati Post with Tags Comment and trackback
  40. By 2010, 70% of the content of the web will be user generated <ul><li>IDC/EMC Survey March 2007 </li></ul>18 MONTHS

×