KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
What  IS  a blog? KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Soc...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
Live Buzz - Most Popular Sites KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barcla...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura Pre...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketin...
By 2010,  70%  of the content of the web  will be user generated <ul><li>IDC/EMC Survey March 2007 </li></ul>18 MONTHS KMP...
Thanks KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ack...
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KMP - Social Media Marketing Seminar Blogging For Business

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A presentation of how businesses could and should use blogs as part of their communications strategy.

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KMP - Social Media Marketing Seminar Blogging For Business

  1. 1. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Blogging as a Business Tool
  2. 2. What IS a blog? KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  3. 3. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Conversations and how we monitor them
  4. 4. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Who is standing out from the crowd ?
  5. 5. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Other things to think about
  6. 6. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... How did we get from THIS ...
  7. 7. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...to THESE ?
  8. 8. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Scale
  9. 9. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Speed
  10. 10. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Impact
  11. 11. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  12. 12. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  13. 13. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... What IS the blogosphere?
  14. 14. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Stakeholder Influence Analysis Who are the people with influence or that shape the opinions of others? How do you find the people and topics that matter? Buzz Monitoring & Reporting What is the sentiment of conversations? How is it changing? Net Promoters Index Take a particular topic and extract the positive comments from the negative ones
  15. 15. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Stakeholder Influence Analysis
  16. 16. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  17. 17. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Net Promoters Index
  18. 18. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Net Promoters Index
  19. 19. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Buzz Monitoring & Reporting
  20. 20. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Live Buzz - Biggest Topics
  21. 21. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Live Buzz - Fastest Growing Topics
  22. 22. Live Buzz - Most Popular Sites KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  23. 23. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  24. 24. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  25. 25. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  26. 26. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  27. 27. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  28. 28. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  29. 29. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  30. 30. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  31. 31. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  32. 32. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Build communities around your business
  33. 33. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Build communities around your business
  34. 34. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Integration into a wider campaign
  35. 35. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Publicise/Promote/Blog events
  36. 36. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Publicise/Promote/Blog events
  37. 37. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... An accompaniment to e-commerce
  38. 38. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... An accompaniment to e-commerce
  39. 39. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Demonstrate thought leadership
  40. 40. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Engage with brand champions
  41. 41. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Crisis Management
  42. 42. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  43. 43. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Tone of voice Formal, friendly, colloquial Content entry and SEO Tag number and naming, linking, images, keyword density, post length Blog type Retail, Customer Service, Thought-Leadership/Innovation, Sales Blog management (a) Define structure: Admins, authors, contributors, approval process Other factors to consider
  44. 44. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Moderation Who and how are you going to manage the conversation? Blogger Outreach How are you going to engage with influencers and who is going to do it? Legal Lay solid foundations for a safe blogging environment. Let everyone know where they stand. Other factors to consider Blog management (b) How often, when, who, coordination with other channels
  45. 45. KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Widening blog reach
  46. 46. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Widening blog reach
  47. 47. KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... Widening blog reach
  48. 48. By 2010, 70% of the content of the web will be user generated <ul><li>IDC/EMC Survey March 2007 </li></ul>18 MONTHS KMP Interactive Marketing & Technology 30th September 2008 Paul Fabretti Blogging as a Business Tool Social Media Marketing Seminar ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
  49. 49. Thanks KMP Interactive Marketing & Technology Bill Daring 12th September 2008 Paul Fabretti Barclaycard Social Media & Ackura PressRoom ........................................................................................................................................................................................................................................................................................................................................................................................................................... ........................................................................................................................................................................................................................................................................................................................................................................................................................... ...........................................................................................................................................................................................................................................................................................................................................................................................................................
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