My presentation from the KMP Seminar on 6th May 2010.
It was a stab at explaining some of why I think blogs are the beating heart of a social media strategy.
It's also got some good cases of how brands build up their social media presences from blogs out to other social networks.
Enjoy and download...and please link/quote if quoted/cited.
Clipping is a handy way to collect important slides you want to go back to later.