Facebook Timeline for Pages - everything you need to know

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A short presentation covering the essential features of Facebook's new Timeline for Pages.

A short presentation covering the essential features of Facebook's new Timeline for Pages.

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  • 1. FACEBOOK PAGES FOR BUSINESSEVERYTHING YOU NEED TO KNOWPAUL FABRETTIDIGITAL DIRECTOR, BRAZEN PR
  • 2. …to this…allWe’re goingby the 30thto show youMarch! canhow youturn yourPage fromthis…
  • 3. SO WHAT ARE THE CHANGES?
  • 4. Cover Photo:• Great for brand identity• Promoting campaigns• Featuring fans, product and events
  • 5. Some ideasto inspire you
  • 6. Profile picture
  • 7. Some ideasto inspire you
  • 8. Info Gallery• Basic page stats• About page• App gallery
  • 9. IMPORTANT: THE LIKE GATE CAN NO LONGER BEUSED TO FORCE PEOPLE TO LIKE YOUR PAGE
  • 10. Pinned Posts• the new “like gate”• stick favourite posts to the top left of the timeline for 7 days
  • 11. Featured Posts• Celebrate great content – full width• Photo galleries• Video galleries• Fan posts/image/comm ents
  • 12. ComposerWhere you:• update your status• create milestones• and where fans can see their friend’s activity
  • 13. Milestones• Set key periods in your timeline – make a game of it• Share your history
  • 14. Admin Panel• Notification centre• friend notifications, mes sages, analytics
  • 15. Activity Log• fan and content control panel• see activity on your page as-and- when it happens• changes dates and the visibility of posts
  • 16. SUMMARYImportant changes to note:• Cover photos – no selling• Apps cannot act as a “like gate”• Pin content for priority visibility• Feature posts for maximum visibility• Create milestones for important events
  • 17. THANK YOU @PAULFABRETTIpaul@brazenpr.com