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The Amaze Generation are tomorrow’s society shapers. Today’s technological change is part of their lives – it’s unremarkable; they adopt it and change it at will. But how is it changing them and how will they, in turn, change society?
We are following a group of 10-15 year olds (our Amaze Generation) over a period of five years to understand their digital selves. We want to know how they evolve behaviourally, how they interact with digital tools, sites, networks… how tomorrow’s generation will communicate and shape tomorrow’s technology.