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It	
  all	
  started	
  on	
  	
  
January	
  2013	
  
Created	
  &	
  designed	
  	
  
by	
  Christophe	
  Ginisty	
  
Interna;onal	
  PR	
  expert	
  and	
  digital	
  guru	
 ...
A	
  full	
  day	
  of	
  keynote	
  speeches	
  and	
  round	
  tables	
  on	
  reputa;on	
  
management	
  in	
  a	
  co...
“Tomorrow,	
  reputa.ons	
  will	
  be	
  managed	
  in	
  a	
  
frene.c	
  environment.	
  Brands,	
  companies,	
  leade...
“Let’s	
  give	
  ourselves	
  a	
  
challenge.	
  We	
  will	
  not	
  
talk	
  about	
  technology	
  
un.l	
  the	
  en...
With	
  the	
  special	
  presence	
  
of	
  a	
  Minister,	
  official	
  spokesperson	
  of	
  	
  
the	
  French	
  Gover...
More	
  than	
  250	
  delegates:	
  	
  
in-­‐house	
  communica;on	
  directors,	
  PR	
  execu;ves,	
  	
  
agency	
  l...
3.453	
  men;ons	
  on	
  
social	
  networks	
  during	
  
the	
  day	
  of	
  the	
  
conference	
  
#1	
  trending	
  t...
-­‐	
  12	
  sponsors	
  
-­‐	
  8	
  media	
  partners	
  	
  
-­‐	
  2	
  associated	
  trade	
  	
  
organiza;ons	
  	
...
“I	
  have	
  the	
  good	
  fortune	
  to	
  speak	
  at	
  conferences	
  all	
  over	
  the	
  
world,	
  and	
  the	
 ...
«	
  I	
  can	
  say,	
  with	
  absolutely	
  no	
  exaggera.on,	
  that	
  I	
  am	
  s.ll	
  drawing	
  
professional	
...
«	
  I	
  have	
  rarely	
  seen	
  an	
  audience	
  so	
  aCen.ve	
  throughout	
  
the	
  day.	
  The	
  secret?	
  Div...
A	
  suivre…	
  
Reputation war project
Reputation war project
Reputation war project
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Reputation war project

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Introduction of the ReputationWar international conference created by Christophe Ginisty

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Transcript of "Reputation war project"

  1. 1. It  all  started  on     January  2013  
  2. 2. Created  &  designed     by  Christophe  Ginisty   Interna;onal  PR  expert  and  digital  guru     One  of  the  most  famous  French  bloggers   IPRA  President  2013  
  3. 3. A  full  day  of  keynote  speeches  and  round  tables  on  reputa;on   management  in  a  connected  world  where  conversa;ons  are  always  on.   Co-­‐organized  by  the  Interna;onal  Public  Rela;ons  Associa;on  (IPRA)     and  Syntec-­‐RP  on  January  11th,  2013  
  4. 4. “Tomorrow,  reputa.ons  will  be  managed  in  a   frene.c  environment.  Brands,  companies,  leaders   and  even  ordinary  ci.zens  will  have  their  image   examined  and  even  trashed  by  a  public  opinion   demanding  ever  higher  levels  of  openness  and   ethical  behavior.   The  object  of  Reputa.onWar  is  to  unpick  this   situa.on  and  to  provide  those  aCending  with  tools   to  deal  with  the  future.”  
  5. 5. “Let’s  give  ourselves  a   challenge.  We  will  not   talk  about  technology   un.l  the  end  of  the  day.     We  will  talk  about   people,  behaviors,   purpose,  social   responsibility.  We  will   describe  the  new   vulnerabili.es  and  help   our  organiza.ons  benefit   from  this  knowledge.”      
  6. 6. With  the  special  presence   of  a  Minister,  official  spokesperson  of     the  French  Government  that  shared  some  closing  remarks  
  7. 7. More  than  250  delegates:     in-­‐house  communica;on  directors,  PR  execu;ves,     agency  leaders,  influencers,  journalists,  industry  analysts,       solu;on  providers,  students,…    
  8. 8. 3.453  men;ons  on   social  networks  during   the  day  of  the   conference   #1  trending  topic  on   TwiZer  at  noon   “Since  I  first  heard  about   Reputa.onWar,  I  started   searching  to  find  similar   conferences  closer  to   home  but  came  up   empty  »    
  9. 9. -­‐  12  sponsors   -­‐  8  media  partners     -­‐  2  associated  trade     organiza;ons    
  10. 10. “I  have  the  good  fortune  to  speak  at  conferences  all  over  the   world,  and  the  Reputa.on  War  conference  created  by   Christophe  Ginisty  was  the  highlight  of  my  year.    The  speakers   were  all  outstanding;  the  par.cipants  were  highly  engaged   and  engaging;  the  logis.cs  were  very  professionally  handled;   and  the  social  media  community  that  arose  around  the   conference  con.nues  to  provide  value  and  advance  the   important  conversa.ons  begun  at  the  conference.  »  Helio  Fred   Garcia    
  11. 11. «  I  can  say,  with  absolutely  no  exaggera.on,  that  I  am  s.ll  drawing   professional  benefits  from  my  aCendance  at  the  first  Reputa.onWar   conference  six  months  aQer  the  fact!    This  event  managed  to  pack  every   hour  of  its  agenda  with  presenta.ons  of  a  very  high  level  of  quality  and   exper.se,  in  a  field  that  is  s.ll  largely  emerging  and  undefined.  I  am  s.ll   ac.vely  corresponding  with  many  of  the  interna.onal  contacts  I  made   while  there  and  feel  that  my  prac.ce  is  greatly  enriched  by  this  new   network.  I  predict  that  the  Reputa.onWar  conference  is  sure  to  become  a   required  stop  for  all  those  who  place  reputa.on  management,  digital   communica.ons  and  public  rela.ons  at  the  center  of  their  careers.  »  Tom   Liacas,  Online  Reputa;on  Strategist.  
  12. 12. «  I  have  rarely  seen  an  audience  so  aCen.ve  throughout   the  day.  The  secret?  Diversity,  density  and  passion!  »     Thierry  Derouet  -­‐  Journalist   «  It  is  so  good  to  get  back  to  basic     and  really  speak  public  rela.ons  in  order  to  deal  with  reputa.on     and  social  media.  Thank  you  Reputa.onWar  »   Eric  Maillard  –  French  GM  Ogilvy  Public  Rela;ons  Worldwide  
  13. 13. A  suivre…  
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