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Reputation war project

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Introduction of the ReputationWar international conference created by Christophe Ginisty

Introduction of the ReputationWar international conference created by Christophe Ginisty

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  • 1. It  all  started  on     January  2013  
  • 2. Created  &  designed     by  Christophe  Ginisty   Interna;onal  PR  expert  and  digital  guru     One  of  the  most  famous  French  bloggers   IPRA  President  2013  
  • 3. A  full  day  of  keynote  speeches  and  round  tables  on  reputa;on   management  in  a  connected  world  where  conversa;ons  are  always  on.   Co-­‐organized  by  the  Interna;onal  Public  Rela;ons  Associa;on  (IPRA)     and  Syntec-­‐RP  on  January  11th,  2013  
  • 4. “Tomorrow,  reputa.ons  will  be  managed  in  a   frene.c  environment.  Brands,  companies,  leaders   and  even  ordinary  ci.zens  will  have  their  image   examined  and  even  trashed  by  a  public  opinion   demanding  ever  higher  levels  of  openness  and   ethical  behavior.   The  object  of  Reputa.onWar  is  to  unpick  this   situa.on  and  to  provide  those  aCending  with  tools   to  deal  with  the  future.”  
  • 5. “Let’s  give  ourselves  a   challenge.  We  will  not   talk  about  technology   un.l  the  end  of  the  day.     We  will  talk  about   people,  behaviors,   purpose,  social   responsibility.  We  will   describe  the  new   vulnerabili.es  and  help   our  organiza.ons  benefit   from  this  knowledge.”      
  • 6. With  the  special  presence   of  a  Minister,  official  spokesperson  of     the  French  Government  that  shared  some  closing  remarks  
  • 7. More  than  250  delegates:     in-­‐house  communica;on  directors,  PR  execu;ves,     agency  leaders,  influencers,  journalists,  industry  analysts,       solu;on  providers,  students,…    
  • 8. 3.453  men;ons  on   social  networks  during   the  day  of  the   conference   #1  trending  topic  on   TwiZer  at  noon   “Since  I  first  heard  about   Reputa.onWar,  I  started   searching  to  find  similar   conferences  closer  to   home  but  came  up   empty  »    
  • 9. -­‐  12  sponsors   -­‐  8  media  partners     -­‐  2  associated  trade     organiza;ons    
  • 10. “I  have  the  good  fortune  to  speak  at  conferences  all  over  the   world,  and  the  Reputa.on  War  conference  created  by   Christophe  Ginisty  was  the  highlight  of  my  year.    The  speakers   were  all  outstanding;  the  par.cipants  were  highly  engaged   and  engaging;  the  logis.cs  were  very  professionally  handled;   and  the  social  media  community  that  arose  around  the   conference  con.nues  to  provide  value  and  advance  the   important  conversa.ons  begun  at  the  conference.  »  Helio  Fred   Garcia    
  • 11. «  I  can  say,  with  absolutely  no  exaggera.on,  that  I  am  s.ll  drawing   professional  benefits  from  my  aCendance  at  the  first  Reputa.onWar   conference  six  months  aQer  the  fact!    This  event  managed  to  pack  every   hour  of  its  agenda  with  presenta.ons  of  a  very  high  level  of  quality  and   exper.se,  in  a  field  that  is  s.ll  largely  emerging  and  undefined.  I  am  s.ll   ac.vely  corresponding  with  many  of  the  interna.onal  contacts  I  made   while  there  and  feel  that  my  prac.ce  is  greatly  enriched  by  this  new   network.  I  predict  that  the  Reputa.onWar  conference  is  sure  to  become  a   required  stop  for  all  those  who  place  reputa.on  management,  digital   communica.ons  and  public  rela.ons  at  the  center  of  their  careers.  »  Tom   Liacas,  Online  Reputa;on  Strategist.  
  • 12. «  I  have  rarely  seen  an  audience  so  aCen.ve  throughout   the  day.  The  secret?  Diversity,  density  and  passion!  »     Thierry  Derouet  -­‐  Journalist   «  It  is  so  good  to  get  back  to  basic     and  really  speak  public  rela.ons  in  order  to  deal  with  reputa.on     and  social  media.  Thank  you  Reputa.onWar  »   Eric  Maillard  –  French  GM  Ogilvy  Public  Rela;ons  Worldwide  
  • 13. A  suivre…