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Aquamarine Realty Sales & Marketing 2009 Ppt

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Aquamarine Realty and Enhance Marketing Presentation

Aquamarine Realty and Enhance Marketing Presentation


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  • 1. Lokp]
  • 2. AquaMarine Realty and Enhance Marketing are recognized sales and marketing firms with a 15 year combined history in representing Marina Resort Developments. A full service sales and marketing company of marine and resort properties, develop unique marketing initiatives and delivers successful sales programs to AquaMarine’s clients. With many entrenched relationships in the marine, resort and real estate industries, AquaMarine offers the marketing solutions to sell and brand developments in the marine and luxury markets. Positioned as one of the top firms in this niche, AquaMarine provides the developer a consultation team and sales database to assist in the development process, identify markets and sell their properties. Experience with many on and off shore projects, development professionals, cross promotional opportunities and industry relationships, AquaMarine complements the development process and identifies markets resulting in sales success of the projects.AquaMarine Realty has recently created an alliance with Caribbean, Indulgent and Yachting Escapes by co publishing and luxury marketing of Resort and Yachting Destinations. With and International presence in desired markets, this strategic partnership provides the developer with another source of promotion to prospective clients and an auxiliary sales team, who are predisposed to the International Yachting Clientele. As a publication and Travlocity partner, Caribbean Escapes enhances the properties’ sales program with International promotions and luxury publications to win the contracts of exclusive listings.
  • 3. Marine Real Estate SpecializationImmersed in the real estate, marina and yachting industries in southern Florida and the surrounding islands for over 30 years, AquaMarine’s experience and marketing expertise creates a one-stop-shop for any project. Beginning with extensive competitive research, followed with the development and execution of comprehensive sales and marketing strategies, AquaMarine is the specialized brokerage with marketing success in execution of target marketing, branding and lead generation, resulting in the sales of commercial, marine or resort projects.Developing waterfront and marina properties poses unique challenges. Whether it’s navigating the state and local zoning, permitting, restrictions, environmental regulations or re-branding an existing property, AquaMarine Realty and associates deliver consultation addressing the dynamic development process. Recommending, managing, possessing historical experience and ongoing relationships with the best waterfront resources available, results in effective management of costs and obtaining results in the execution of the strategic development plan.
  • 4. Sales TeamGinger Hornaday - BrokerWendy Leisman - Sales AgentKellighBywaters-Sales AgentJohn Kinney - Commercial BrokerMarine ConsultantsJoe Marino - Yacht Broker Blaine Campbell – Marina Development ConsultantThomas Murray – Marine Economics Wm & Mary UniversityMember Associations Real EstateRealtors of Greater Ft. Lauderdale and South FloridaNational Association of RealtorsMarine IndustryFYBA – Florida Yacht Brokers AssociationMIASF – Marine industries Association of South FloridaISS - International Superyacht Association
  • 5. Project Management in creating a complete and successful marketing and sales program is where AquaMarine excels . Working with a team of professionals, AquaMarine knows how to get the job done and can easily save 10 to 25 percent of the normal costs to develop and launch a new marine project. The result is a project efficiently and effectively brought to market in the fastest and most lucrative way possible, without putting undue strain on an existing development organization that many not be as familiar with the specialized resources.
    PAST & PRESENT PROJECTS
    Blue Marlin Cove – 29 Condominium Units with 40’ slips
    The Port Marina – Prototype Dry Rack Yacht Storage Accommodating 25’ – 50’ boats
    Ecocove Marina – 42 – 50’ Fee Simple Docks Offered with Club Equity Membership Uplands
    Marina Village – 22 Dockominiums Accommodating 25 ‘ – 50’ boats
     
    Pier 17 Yacht Club & Marina – Covered Mega Yacht Slips form 100’ – 160’ vessels
    Port Antonio Marina - Harborfront Re-Development and Marina Complex
    Port Terra Nova – Pre Construction Luxury Town Homes & Penthouses with Dockage 30’ – 80’
     
    The Club at Emerald Bay – 23-acre Deepwater Marina and Resort with 200 Slips Sold in Club Membership
     
    Old Bahama Bay- Full-service Marina Destination with 72-slips, Condo Hotel and Homesites
     
    Crab Cay- Waterfront Villas, Homesites and 5 Star Hotel and Marina
  • 6. Sales Strategy
    Sales Team – Complete sales strategy planning and identifying market objectives with a staff of seasoned sales professionals
    Marketing Communications Plan – Including overall branding, print and online media, public relations, target marketing and tradeshow participation
    Marketing Collateral – Brochures, direct mail, flyers, ads, photography , video, virtual reality and digital renderings
    Website Development – Extension of overall marketing out reach, including overall theme, navigation, lead generation, promotion, database registration and unique visitor experience
    Sales Office – Centrally located, full scale sales center in the heart of the yachting community displaying clients project and provides a comfortable environment to efficiently close the deal
    Comprehensive Competitive Analysis – Experience, industry navigation, market studies and history of projects and waterfront issues
  • 7. AquaMarine Marketing
    Internet
    Individualized Networks
    Optimization and Promotion
    Cross Platform Branding
    Boat Shows
    Exhibition stands in the following:
    Cannes
    Monaco
    Ft. Lauderdale
    Miami
    Palm Beach
    Advertising
    Yachting Escapes: Caribbean
    Local and International Boating Publications
    Public Relations
    Long Term Editorial Relationships
    Database
    Priority accumulated industry specific database
  • 8. Harbor Towne Marina
    850 NE 3rd Street
    #213
    Ft. Lauderdale, FL 33004
    O 954 522-6686
    F 954 337-0488
    C 954 682-2196
    www.aquamarinerealty.com