IDS Website Survey and Audit Workshop Report


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Presentation based on research to:
Find out who our key audiences are, Gain feedback on current website,
Research new trends of web communications,
Improve the website and web communications according to these audiences

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IDS Website Survey and Audit Workshop Report

  1. 1. Robin Coleman<br />IDS Web Editor<br />22 June 2010<br />Analysis of IDS Website Survey and Workshop Panel Feedback<br />
  2. 2. IDS Website Review<br />Find out who our key audiences are<br />Gain feedback on current website<br />Research new trends of web communications<br />Improve the website and web communications according to these audiences<br />2010 (Phase 1) enhancements limited by budget<br />2011/2 (Phase 2) potential new design of website<br />
  3. 3. Survey questionnaire was designed to find out:<br />how visitors rated the IDS website<br />what tasks they do<br />how they communicate online<br />their role and organisation<br />80 respondents completed the survey<br />
  4. 4. 1. Thinking about your previous visits to the IDS website, how often did you do the following tasks?<br />
  5. 5. 1. Thinking about your previous visits to the IDS website, how often did you do the following tasks?<br />Other tasks<br />Check out what's new on the Knowledge Services pages<br />Read about your research programmes, find out who works for you<br />Connect to intranet and use email – ALWAYS<br />Lawrence's blog is useful and I am increasingly visiting it <br />Yellow Monday, Jobs, courses, Knowledge Services<br />IDS related information<br />
  6. 6. Q2. Are there any features or services on the IDS website you think should be improved?<br />
  7. 7. Q3. Rate the IDS website in terms of the following:<br />
  8. 8. Q4. What features or services do you LIKE about the IDS website or would like to see more of?<br />
  9. 9. Q5. What communication methods or social networks do you use to find out about development research and how often do you use them?<br />LinkedIn was suggested by 1 person<br />
  10. 10. Q6. How likely would you use the following functions to share IDS web content?<br />
  11. 11. Q7. What type of organisation do you work for?<br />
  12. 12. Q7. What type of organisation do you work for? ‘Others’<br />
  13. 13. Q8. Describe your main role<br />
  14. 14. Some survey result trends: Website Feedback<br />Homepage needs improvement<br />Navigation needs improvement<br />Content needs updating<br />Want more content to be social media enabled (growing trend)<br />Better multimedia section needed<br />Simplicity, straight-to-the-point and clear communication preferred<br />Downloading Papers is a lot more popular than Buying Publications<br />Nearly 84% as Never buying publications<br />
  15. 15. Some survey result trends: Web Communication<br />Email is still a preferred method<br />Sign-up process for Newsletters<br />Email a friend for sharing content<br />People read blogs to get their development information<br />
  16. 16. About the Audit Workshop<br />Focus group of 12 key staff representing research teams and web communication experts<br />Workshop explored:<br />website goals<br />identify our key audiences and their needs<br />rank them by importance to the IDS strategy and goals<br />Result was to create the 5 most important audience personas – a made-up character that would typify the key audience and their needs<br />
  17. 17. Visitor Importance Perspective<br />High Importance for Influence<br />Donors<br />Policymakers<br />IDS partners <br />Academics <br />Development communications experts<br />Development students<br />High % of<br />Visitor Share<br />Professionals looking for expert advice<br />Low % of<br />Visitor Share<br />Development practitioners<br />Job seekers<br />IDS staff, students and alumni<br />Low Importance for Influence<br />
  18. 18. Name: Polly Seamaker<br />Policymakers<br />“I want to stay abreast of issues and understand policy implications. I need to find trustworthy, evidence based recommendations, applicable to local context, options, comparison to other context/opinion” <br />Short narrative describing the persona:<br />Works for UNFCCC, is a member of the delegation team, Bangladesh civil servant<br />Skills and experience<br /><ul><li> Low capacity to do research, not engaged with social networking in a professional role
  19. 19. Good IT skills
  20. 20. Uses RSS news feeds</li></ul>Key goals/tasks<br /><ul><li>Rec. & policy implications
  21. 21. Experts to consult
  22. 22. ‘cut and paste’ bits
  23. 23. Key task – summarise the summary
  24. 24. Highlight key points, develop options, translate into a local context
  25. 25. To find out who we are, are we a reputable institute
  26. 26. Keep decision maker up to date
  27. 27. Understand context but not too much</li></ul>IDS website tasks<br /><ul><li>Find policy briefings
  28. 28. Find research done in a particular country
  29. 29. Find a summary document/text on a particular issue
  30. 30. Sign up for a newsletter
  31. 31. What does IDS do?</li></li></ul><li>Development communications experts<br />Name: Henry Makoma<br />“I need facts and research as background for a story I’m working on and need an expert to interview on issues. I need soundbites.”<br />Short narrative describing the persona:<br />A freelance journalist or stringer based in Nairobi working for both Southern/Northern media in health and community<br />Skills and experience <br /><ul><li>Web savvy using a range of social media (not just those popular in West)
  32. 32. Contact with local organisations
  33. 33. Can use range of multimedia – expects this type of media </li></ul>Key goals/tasks<br /><ul><li>Write good credible story he can sell
  34. 34. Needs results quickly – may be on deadline
  35. 35. Needs to be directed straight to relevant information
  36. 36. Needs information in non-specialist language
  37. 37. Needs quotable source</li></ul>IDS website tasks<br /><ul><li> Multimedia
  38. 38. Access News stories</li></li></ul><li>Development students<br />Name: Professor Boffin<br />Academics <br />“I want to find rigorous, wide-ranging, historical academic research on topic of interest to bolster own research using tried and trusted ways”<br />Short narrative describing the persona:<br />Middle-aged, mid-late career, Southern-based research academic. Traditional in approach but with an open mind to look at other sources but academic research is the knowledge that counts. He’s busy ? impatient<br />Skills and experience<br /><ul><li> Two-fingered typer, not a technophobe but not a technophile either
  39. 39. Curious about new ways to access research
  40. 40. Happier to discuss issues face-to-face or by email rather than in the open
  41. 41. Prefer familiarity</li></ul>Key goals/tasks<br />Find out who and what IDS does, whether they are a trusted authority (credible/academic)<br />What support can IDS give e.g. Resources library<br />Sign-up for library newsletter<br />Comment on blog<br />To find lots of research from a range of academic sources e.g. Grey literature, peer reviewed journals and published research papers e.g. Go to the Bookshop<br />Find out who has similar interests or is working on similar research topics<br />IDS website tasks<br /><ul><li>Make Knowledge Services easier to navigate to and understand
  42. 42. Browse by Subject
  43. 43. Who is IDS?
  44. 44. Sign-up to email newsletter
  45. 45. React to content e.g. news, event, publication
  46. 46. Buy a publication
  47. 47. Contact a researcher
  48. 48. Attend an event</li></li></ul><li>IDS partners <br />Name: Peter Partner<br />“How can we get maximum benefit from our relationship with IDS? Are there opportunities we are missing?”<br />Short narrative describing the persona:<br />Director of research at the Very Important Southern Research Organisation which also does interesting comms and learning things<br />Skills and experience:<br /><ul><li>Has basic web user skills
  49. 49. Good use of mobile services
  50. 50. Some bandwidth problems
  51. 51. Strong knowledge of research in their field</li></ul>IDS website tasks:<br /><ul><li> Look for a project
  52. 52. Find a researcher who has experience in *subject</li></ul>Key goals/tasks:<br /><ul><li>What work is IDS currently doing which overlaps with his interests? (Research outputs, projects, other activities) – needs updating
  53. 53. Who are the key people to work with at IDS for us? How can we develop/improve our relationship?
  54. 54. Is IDS giving us a sufficiently high profile on its website, in its convening area?
  55. 55. How can we better use our relationship with IDS to get funding? (Which funders does IDS have leverage with?)
  56. 56. What joint activities can we suggest which would appeal to IDS?</li></li></ul><li>Name: Hermione Griffiths<br />Donors<br />“I want to monitor those research institutes that we’ve funded for.”<br />Background:<br />Working at the Gates Foundation running a multi-million dollar grant scheme funding research into HIV prevention in Sub-Saharan African states.<br />Skills and experience:<br /><ul><li> Social Networking
  57. 57. Immersed in government bureaucracy
  58. 58. Has some research background
  59. 59. Conducts literature reviews</li></ul>IDS website tasks:<br /><ul><li> Contact an IDS member
  60. 60. Find other organisations
  61. 61. Read progress on IDS research projects
  62. 62. Receive updates by email</li></ul>Key goals/tasks:<br /><ul><li> Monitoring progress of research projects donor has funded
  63. 63. Background research as applicants publication record during application process
  64. 64. Write reports on key development topics for line manager
  65. 65. Access institutional data and annual reports on potential grant holders
  66. 66. Quickly identify which individuals understand peer review or to sit on academic committee
  67. 67. Identifying Southern partner organisations working on the subject on a given country
  68. 68. Monitoring publications directly attributed to the research funding the donor awarded</li></li></ul><li>Phase 1: 2010 Recommended Changes<br />Inclusion of strapline into top banner (which one?)<br />Fighting Poverty deserves Original Thinking<br />Global Knowledge for Global Change<br />Improved navigation animation *<br />Partner logos with animated menu<br />Share This functionality (Web 2.0 comms)<br />News Comment facility<br />New CRM for email newsletter potential<br />Email to a friend (included with Share This)<br />Improved process for email newsletter signup<br />Browse by Subject – Policy Briefings featured<br />
  69. 69. Phase 2: 2011/2<br />New website design can be implemented including:<br />Revised Bookshop and Knowledge Services portal pages<br />Improved homepage design (using Polemark design below)<br />Latest web technology where appropriate<br />Should NTD Bookshop pages be relooked at, integrated better or improved for visitor experience?<br />