IDS Website Survey and Audit Workshop Report

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Presentation based on research to:
Find out who our key audiences are, Gain feedback on current website,
Research new trends of web communications,
Improve the website and web communications according to these audiences

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  • 1. Robin Coleman
    IDS Web Editor
    22 June 2010
    Analysis of IDS Website Survey and Workshop Panel Feedback
  • 2. IDS Website Review
    Find out who our key audiences are
    Gain feedback on current website
    Research new trends of web communications
    Improve the website and web communications according to these audiences
    2010 (Phase 1) enhancements limited by budget
    2011/2 (Phase 2) potential new design of website
  • 3. Survey questionnaire was designed to find out:
    how visitors rated the IDS website
    what tasks they do
    how they communicate online
    their role and organisation
    80 respondents completed the survey
  • 4. 1. Thinking about your previous visits to the IDS website, how often did you do the following tasks?
  • 5. 1. Thinking about your previous visits to the IDS website, how often did you do the following tasks?
    Other tasks
    Check out what's new on the Knowledge Services pages
    Read about your research programmes, find out who works for you
    Connect to intranet and use email – ALWAYS
    Lawrence's blog is useful and I am increasingly visiting it
    Yellow Monday, Jobs, courses, Knowledge Services
    IDS related information
  • 6. Q2. Are there any features or services on the IDS website you think should be improved?
  • 7. Q3. Rate the IDS website in terms of the following:
  • 8. Q4. What features or services do you LIKE about the IDS website or would like to see more of?
  • 9. Q5. What communication methods or social networks do you use to find out about development research and how often do you use them?
    LinkedIn was suggested by 1 person
  • 10. Q6. How likely would you use the following functions to share IDS web content?
  • 11. Q7. What type of organisation do you work for?
  • 12. Q7. What type of organisation do you work for? ‘Others’
  • 13. Q8. Describe your main role
  • 14. Some survey result trends: Website Feedback
    Homepage needs improvement
    Navigation needs improvement
    Content needs updating
    Want more content to be social media enabled (growing trend)
    Better multimedia section needed
    Simplicity, straight-to-the-point and clear communication preferred
    Downloading Papers is a lot more popular than Buying Publications
    Nearly 84% as Never buying publications
  • 15. Some survey result trends: Web Communication
    Email is still a preferred method
    Sign-up process for Newsletters
    Email a friend for sharing content
    People read blogs to get their development information
  • 16. About the Audit Workshop
    Focus group of 12 key staff representing research teams and web communication experts
    Workshop explored:
    website goals
    identify our key audiences and their needs
    rank them by importance to the IDS strategy and goals
    Result was to create the 5 most important audience personas – a made-up character that would typify the key audience and their needs
  • 17. Visitor Importance Perspective
    High Importance for Influence
    IDS partners
    Development communications experts
    Development students
    High % of
    Visitor Share
    Professionals looking for expert advice
    Low % of
    Visitor Share
    Development practitioners
    Job seekers
    IDS staff, students and alumni
    Low Importance for Influence
  • 18. Name: Polly Seamaker
    “I want to stay abreast of issues and understand policy implications. I need to find trustworthy, evidence based recommendations, applicable to local context, options, comparison to other context/opinion”
    Short narrative describing the persona:
    Works for UNFCCC, is a member of the delegation team, Bangladesh civil servant
    Skills and experience
    • Low capacity to do research, not engaged with social networking in a professional role
    • 19. Good IT skills
    • 20. Uses RSS news feeds
    Key goals/tasks
    • Rec. & policy implications
    • 21. Experts to consult
    • 22. ‘cut and paste’ bits
    • 23. Key task – summarise the summary
    • 24. Highlight key points, develop options, translate into a local context
    • 25. To find out who we are, are we a reputable institute
    • 26. Keep decision maker up to date
    • 27. Understand context but not too much
    IDS website tasks
    • Find policy briefings
    • 28. Find research done in a particular country
    • 29. Find a summary document/text on a particular issue
    • 30. Sign up for a newsletter
    • 31. What does IDS do?
  • Development communications experts
    Name: Henry Makoma
    “I need facts and research as background for a story I’m working on and need an expert to interview on issues. I need soundbites.”
    Short narrative describing the persona:
    A freelance journalist or stringer based in Nairobi working for both Southern/Northern media in health and community
    Skills and experience
    • Web savvy using a range of social media (not just those popular in West)
    • 32. Contact with local organisations
    • 33. Can use range of multimedia – expects this type of media
    Key goals/tasks
    • Write good credible story he can sell
    • 34. Needs results quickly – may be on deadline
    • 35. Needs to be directed straight to relevant information
    • 36. Needs information in non-specialist language
    • 37. Needs quotable source
    IDS website tasks
    • Multimedia
    • 38. Access News stories
  • Development students
    Name: Professor Boffin
    “I want to find rigorous, wide-ranging, historical academic research on topic of interest to bolster own research using tried and trusted ways”
    Short narrative describing the persona:
    Middle-aged, mid-late career, Southern-based research academic. Traditional in approach but with an open mind to look at other sources but academic research is the knowledge that counts. He’s busy ? impatient
    Skills and experience
    • Two-fingered typer, not a technophobe but not a technophile either
    • 39. Curious about new ways to access research
    • 40. Happier to discuss issues face-to-face or by email rather than in the open
    • 41. Prefer familiarity
    Key goals/tasks
    Find out who and what IDS does, whether they are a trusted authority (credible/academic)
    What support can IDS give e.g. Resources library
    Sign-up for library newsletter
    Comment on blog
    To find lots of research from a range of academic sources e.g. Grey literature, peer reviewed journals and published research papers e.g. Go to the Bookshop
    Find out who has similar interests or is working on similar research topics
    IDS website tasks
    • Make Knowledge Services easier to navigate to and understand
    • 42. Browse by Subject
    • 43. Who is IDS?
    • 44. Sign-up to email newsletter
    • 45. React to content e.g. news, event, publication
    • 46. Buy a publication
    • 47. Contact a researcher
    • 48. Attend an event
  • IDS partners
    Name: Peter Partner
    “How can we get maximum benefit from our relationship with IDS? Are there opportunities we are missing?”
    Short narrative describing the persona:
    Director of research at the Very Important Southern Research Organisation which also does interesting comms and learning things
    Skills and experience:
    • Has basic web user skills
    • 49. Good use of mobile services
    • 50. Some bandwidth problems
    • 51. Strong knowledge of research in their field
    IDS website tasks:
    • Look for a project
    • 52. Find a researcher who has experience in *subject
    Key goals/tasks:
    • What work is IDS currently doing which overlaps with his interests? (Research outputs, projects, other activities) – needs updating
    • 53. Who are the key people to work with at IDS for us? How can we develop/improve our relationship?
    • 54. Is IDS giving us a sufficiently high profile on its website, in its convening area?
    • 55. How can we better use our relationship with IDS to get funding? (Which funders does IDS have leverage with?)
    • 56. What joint activities can we suggest which would appeal to IDS?
  • Name: Hermione Griffiths
    “I want to monitor those research institutes that we’ve funded for.”
    Working at the Gates Foundation running a multi-million dollar grant scheme funding research into HIV prevention in Sub-Saharan African states.
    Skills and experience:
    • Social Networking
    • 57. Immersed in government bureaucracy
    • 58. Has some research background
    • 59. Conducts literature reviews
    IDS website tasks:
    • Contact an IDS member
    • 60. Find other organisations
    • 61. Read progress on IDS research projects
    • 62. Receive updates by email
    Key goals/tasks:
    • Monitoring progress of research projects donor has funded
    • 63. Background research as applicants publication record during application process
    • 64. Write reports on key development topics for line manager
    • 65. Access institutional data and annual reports on potential grant holders
    • 66. Quickly identify which individuals understand peer review or to sit on academic committee
    • 67. Identifying Southern partner organisations working on the subject on a given country
    • 68. Monitoring publications directly attributed to the research funding the donor awarded
  • Phase 1: 2010 Recommended Changes
    Inclusion of strapline into top banner (which one?)
    Fighting Poverty deserves Original Thinking
    Global Knowledge for Global Change
    Improved navigation animation *
    Partner logos with animated menu
    Share This functionality (Web 2.0 comms)
    News Comment facility
    New CRM for email newsletter potential
    Email to a friend (included with Share This)
    Improved process for email newsletter signup
    Browse by Subject – Policy Briefings featured
  • 69. Phase 2: 2011/2
    New website design can be implemented including:
    Revised Bookshop and Knowledge Services portal pages
    Improved homepage design (using Polemark design below)
    Latest web technology where appropriate
    Should NTD Bookshop pages be relooked at, integrated better or improved for visitor experience?