Your SlideShare is downloading. ×
Two Paperdolls Presentation (for PR class)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Two Paperdolls Presentation (for PR class)

463
views

Published on

This is a presentation I gave along with my group members for Two Paperdolls. Two Paperdolls is a letterpress boutique that specializes in custom wedding invitations. This presentation is an outline …

This is a presentation I gave along with my group members for Two Paperdolls. Two Paperdolls is a letterpress boutique that specializes in custom wedding invitations. This presentation is an outline of our Public Relations Plan for Two Paperdolls.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
463
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Public Relations Plan VooDoo Liz Edelen Marissa Foster Melissa Greene Brigid Slattery
  • 2. Two Paperdolls is Exquisite Hand-Made An Experience Elegant IntimateIt’s not just pretty paper…
  • 3. Target Market BRIDES Women, engaged to be married Ages 25-34 $90,000+ household income
  • 4. ProblemAWARENESS Local vs. National SalesPR Plan must gain awareness: NationalLocally 30%RegionallyNationally Local 70%
  • 5. Objectives Objective 1: Objective 2: Increase overall Obtain 25 bridal sales by national media 5% by mentions by December 31, December 31, 2011 2011
  • 6. Tactics Objective 1: Increase TACTIC • Engagement overall bridal 1 Video Contestsales by 5% by December 31, 2011 TACTIC • “Inside the 2 Dollhouse” Objective 2: Obtain 25national media mentions by TACTIC • Two December 3 PaperDarlings 31, 2011
  • 7. Tactics Objective 1: Increase TACTIC • Engagement overall bridal 1 Video Contestsales by 5% byDecember 31, 2011 TACTIC • “Inside the 2 Dollhouse” Objective 2: Obtain 25national media mentions by TACTIC • TwoDecember 31, 3 PaperDarlings 2011
  • 8. Tactic One Engagement Video Contest
  • 9. Tactics Objective 1: Increase TACTIC • Engagement overall bridal 1 Video Contestsales by 5% by December 31, 2011 TACTIC • “Inside the 2 Dollhouse” Objective 2: Obtain 25national media mentions by TACTIC • Two December 3 PaperDarlings 31, 2011
  • 10. Tactic Two “Inside the Dollhouse”Welcome to the Dollhouse Meet the Couple The Design Process Letterpress Printing The Final Product Sharing the Moment
  • 11. Tactics Objective 1: Increase TACTIC • Engagement overall bridal 1 Video Contestsales by 5% byDecember 31, 2011 TACTIC • “Inside the 2 Dollhouse” Objective 2: Obtain 25national media mentions by TACTIC • Two December 3 PaperDarlings 31, 2011
  • 12. Tactic Three Two PaperDarlings The Dress The Bouquet The Shoes“The Socialite “The Fairy Tale “The Ivy League “The Destination Wedding” Wedding” Wedding” Wedding” D.C. Central Park Boston The Beach
  • 13. Budget "Inside the Dollhouse" Engagement $3,150 Video Contest $5,900 Two PaperDarlings $10,100TOTAL: $19,950
  • 14. Thank You
  • 15. ContentsPresentation Slides Back-up Slides•Two Paperdolls is • Cost Breakdown• Target Market • Timeline 1• Problem • Timeline 2• Objectives • Connectors List• Tactics• Engagement Video Contest• "Inside the Dollhouse“• Two PaperDarlings• Budget
  • 16. Engagement Video Contest “Inside the Dollhouse”Contest Landing Page $2,500 Filming ($50/hr) $500Prize $1,500 Editing ($50/hr) $1,250Agency’s judging rate ($50/hr) $500 National Press Releases (2) $1,400National Press Releases (2) $1,400 Pitch letters No costPitch letters No Cost Inside the Dollhouse Total $3,150Video Contest Total $5,900 MPR TacticsTwo PaperDarlings TwoPaperdolls.com No costGowns (4 @ $800 each) $3,200 Louella Court blog No costTuxedos (4 @ $800 each) $3,200 Facebook No costBouquets (4 @ $350 each) $1,400 Twitter No costTies (4 @ $100 each) $400 PR CAMPAIGN TOTAL $19,950Accessories $400Travel expenses (4 cities, round-trip) $850In-house photography $1,000National Press Releases (4) $250Two PaperDarlings Total $10,100
  • 17. PR Efforts 1/2 1/9 1/16 1/23 1/30 2/6 2/13 2/20 2/27 3/6 3/13 3/20 3/27 4/3 4/10 4/17 4/24 5/1 5/8 5/15 5/22 5/29 6/5 6/12 6/19 6/26 7/3 TwoPaperDarlings Photo Shoots TwoPaperDarlingsPress Releases "Inside the Dollhouse" Webisodes "Inside the Dollhouse" Pitch "Inside the Dollhouse"Press ReleasesTwo Paperdolls Engagement Video ContestTwo Paperdolls Engagement Video Contest Press Releases Facebook Twitter
  • 18. PR Efforts 7/10 7/17 7/24 7/31 8/7 8/14 8/21 8/28 9/4 9/11 9/18 9/25 10/2 10/9 10/16 10/23 10/30 11/6 11/13 11/20 11/27 12/4 12/11 12/18 12/25Two PaperDarlings Photo ShootsTwo PaperDarlings Press Releases "Inside the Dollhouse" Webisodes "Inside the Dollhouse" Pitch "Inside the Dollhouse" Press Releases Two PaperdollsEngagement Video Contest Two PaperdollsEngagement Video Contest Press Releases Facebook Twitter
  • 19. Connectors Name of Newspaper Name of website USA TodayBrides.com Washington PostThe Knot The Sandpaper Name of Blog Once Wed 100 Layer Cake Wedloft Style Me Pretty Inspired By This Green Wedding Shoes News Station Name of MagazineNBC Boston Fashion BostonNBC Washington Fashion WashingtonNew York 1 New York Magazine