Social Media for SMEs

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A talk given to local Small to Medium Enterprises about use of social media in business. Sponsored and Organised by Software Alliance Wales - http://softwarealliancewales.co.uk/

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  • NOT a business person

    advisors included Dame Wendy Hall, Nigel Shadbolt (from web science)









  • how many of these communication channels are you present in?
  • thats just the one facebook page - rather than all of the pages yahoo runs (flickr etc) and all of the pages google runs (youtube etc)


  • ARE YOU PART OF THIS CONVERSATION?

    and how should you be a part of it?
  • breaking news started by dutch teenager, in 2007.
    30k followers in march to 1.5m by December

    also - CNN bought @cnnbrk - which was posting cnn news pages faster than cnn was.

    get news from RSS - see it in social networks, people talk about it



  • Conversation = 37%, 8.7% pass-along information

    right now thats 37 million pieces of conversation happening - and we want to be part of it
    - i want to be part of it.
  • Evaluating the role of twitter in the Iran elections


  • bluetwit was an internal global message service for IBM employees

    4 weeks - 5k tweets
  • in submission

  • gonna start with some bad examples

  • Advisor to the mayor
  • seems like the biggest business nightmare/risk - and this was a serious lapse

    BUT
  • people acknowledged it for what it was - HUMAN
















  • She was monitoring how the recent changes were ‘Part of the Conversation’

    she also tweets insightful and interesting things about people in the show she is running
    - as well as maintaining a personal presence online.





  • videos of sneak previews, how to do things etc



  • By being on all social media channels - they completely rule the google results page

  • its like, perhaps, buying flowers for the wife - or having the wife make you cookies. it doesnt have direct measureable success in a relationship, but it makes everything a whole lot better.


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