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Social Media for SMEs

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A talk given to local Small to Medium Enterprises about use of social media in business. Sponsored and Organised by Software Alliance Wales - http://softwarealliancewales.co.uk/

A talk given to local Small to Medium Enterprises about use of social media in business. Sponsored and Organised by Software Alliance Wales - http://softwarealliancewales.co.uk/

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  • NOT a business person <br /> <br /> advisors included Dame Wendy Hall, Nigel Shadbolt (from web science) <br />
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  • how many of these communication channels are you present in? <br />
  • thats just the one facebook page - rather than all of the pages yahoo runs (flickr etc) and all of the pages google runs (youtube etc) <br />
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  • ARE YOU PART OF THIS CONVERSATION? <br /> <br /> and how should you be a part of it? <br />
  • breaking news started by dutch teenager, in 2007. <br /> 30k followers in march to 1.5m by December <br /> <br /> also - CNN bought @cnnbrk - which was posting cnn news pages faster than cnn was. <br /> <br /> get news from RSS - see it in social networks, people talk about it <br />
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  • Conversation = 37%, 8.7% pass-along information <br /> <br /> right now thats 37 million pieces of conversation happening - and we want to be part of it <br /> - i want to be part of it. <br />
  • Evaluating the role of twitter in the Iran elections <br />
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  • bluetwit was an internal global message service for IBM employees <br /> <br /> 4 weeks - 5k tweets <br />
  • in submission <br />
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  • gonna start with some bad examples <br />
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  • Advisor to the mayor <br />
  • seems like the biggest business nightmare/risk - and this was a serious lapse <br /> <br /> BUT <br />
  • people acknowledged it for what it was - HUMAN <br />
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  • She was monitoring how the recent changes were &#x2018;Part of the Conversation&#x2019; <br /> <br /> she also tweets insightful and interesting things about people in the show she is running <br /> - as well as maintaining a personal presence online. <br />
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  • videos of sneak previews, how to do things etc <br />
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  • By being on all social media channels - they completely rule the google results page <br />
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  • its like, perhaps, buying flowers for the wife - or having the wife make you cookies. it doesnt have direct measureable success in a relationship, but it makes everything a whole lot better. <br />
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Social Media for SMEs Social Media for SMEs Presentation Transcript