Casual Leisure Searching
The Exploratory Search scenarios that
break our current models

Max L. Wilson
David Elsweiler



...
To come...

  • brief       overview of 2 recent studies



  • what         doesn’t fit into our Exploratory Search models...
Max L. Wilson   csmax@swan.ac.uk
Max L. Wilson   csmax@swan.ac.uk
A Overview                                                 (81)
                                                          ...
A Overview                                                 (81)
                                                          ...
Entertaining/relaxing/distracting/thrilling
                       Funny programme
                       Music programme
...
Max L. Wilson   csmax@swan.ac.uk
Max L. Wilson   csmax@swan.ac.uk
behaviours documented so far.                                         B elow
                   4.1     Need-less browsing...
Back to Exploratory Search

•Unfamiliar      Domain

•Unfamiliar      Systems

•Unfamiliar      information need
Max L. Wi...
Back to Exploratory Search
                                      TV
                                    example
•Unfamilia...
Back to Exploratory Search
                                      TV
                                    example
•Unfamilia...
Back to Exploratory Search
                                      TV
                                    example
•Unfamilia...
Back to Exploratory Search
                                      TV
                                    example
•Unfamilia...
Back to Exploratory Search
                                      TV      eBay
                                    example ...
Back to Exploratory Search
                                      TV      eBay
                                    example ...
Back to Exploratory Search
                                      TV      eBay
                                    example ...
Back to Exploratory Search
                                      TV      eBay
                                    example ...
Casual-Leisure Search
                           (Definition v0.1)


  • the    information found is secondary to the exper...
Is this important?

  • They        are often lengthy, aimless, and very exploratory


  • Technology  is increasingly per...
Is it important?

  • It   impacts the way we might evaluate exploratory search


  • It   impacts the way we might measur...
Questions




Max L. Wilson               csmax@swan.ac.uk
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Hcir2010 - Casual-Leisure Search

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a description of a style of exploratory search behavior that we probably do not model effectively yet.

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  • do we need a related work section first? dont think so really.
    maybe one to set up our ‘understanding of exploratory search’ since we’ll refer back to it
  • information needs of people during television viewing
    in the causal domain
    presented earlier this week - but a recap
  • diary study - tv information needs
    38 peeps - 1 weeks (xmas) => 381 entries
  • generated a taxonomy


  • again - we’re using grounded theory to generate a taxonomy
    not even nearly ready
    but one thing we have seen - the tv study findings generalise well
  • think this slide can be improved...
  • whats really different, though, is the outcome

    mention abdi’s poster perhaps?
  • whats really different, though, is the outcome

    mention abdi’s poster perhaps?
  • whats really different, though, is the outcome

    mention abdi’s poster perhaps?
  • whats really different, though, is the outcome

    mention abdi’s poster perhaps?
  • whats really different, though, is the outcome

    mention abdi’s poster perhaps?
  • whats really different, though, is the outcome

    mention abdi’s poster perhaps?
  • whats really different, though, is the outcome

    mention abdi’s poster perhaps?
  • whats really different, though, is the outcome

    mention abdi’s poster perhaps?




  • Hcir2010 - Casual-Leisure Search

    1. 1. Casual Leisure Searching The Exploratory Search scenarios that break our current models Max L. Wilson David Elsweiler Max L. Wilson csmax@swan.ac.uk
    2. 2. To come... • brief overview of 2 recent studies • what doesn’t fit into our Exploratory Search models •a definition of casual-leisure search we are working on Max L. Wilson csmax@swan.ac.uk
    3. 3. Max L. Wilson csmax@swan.ac.uk
    4. 4. Max L. Wilson csmax@swan.ac.uk
    5. 5. A Overview (81) A1 Channel Hopping 4 A2 Programme List 5 A3 A list of programmes, restricted by specified criteria “All the films on at 8:15pm” “A list of society critical films sorted by topic” 72 B Looking for Information (71) B.1 “Programme-related “Length of current programme” “Name of actor in film I am watching” 39 B.2 Non-programme-related “News or current affairs” “Weather in Lund, Sweden” 32 C Looking for something to watch (195) C.1 Specific Programme known F igu re 2: T he A ffin i t y D iagr a m m i ng P rocess “The Simpsons” 77 C.2 By genre/type Documentary/knowledge programme/sophisticated level Entertaining/relaxing/distracting/thrilling Funny programme Music programme Sport related 111 C.3 Film 7 D High-level needs 6 • “to be entertained” • “to kill time” E Other television functions and nonsense 25 • “play Wii” • “record a film” F Not enough information to classify 2 F igu re 4: T he C o d i ng Sche m e D e velop ed for F igu re 3: T he C a t egor isi ng a n d N a m i ng P h ase R ecor ded N eeds Max L. Wilson csmax@swan.ac.uk
    6. 6. A Overview (81) A1 Channel Hopping 4 A2 Programme List 5 A3 A list of programmes, restricted by specified criteria “All the films on at 8:15pm” “A list of society critical films sorted by topic” 72 B Looking for Information (71) B.1 “Programme-related “Length of current programme” “Name of actor in film I am watching” 39 B.2 Non-programme-related “News or current affairs” “Weather in Lund, Sweden” 32 C Looking for something to watch (195) C.1 Specific Programme known F igu re 2: T he A ffin i t y D iagr a m m i ng P rocess “The Simpsons” 77 C.2 By genre/type Documentary/knowledge programme/sophisticated level Entertaining/relaxing/distracting/thrilling Funny programme Music programme Sport related 111 C.3 Film 7 D High-level needs 6 • “to be entertained” • “to kill time” E Other television functions and nonsense 25 • “play Wii” • “record a film” F Not enough information to classify 2 F igu re 4: T he C o d i ng Sche m e D e velop ed for F igu re 3: T he C a t egor isi ng a n d N a m i ng P h ase R ecor ded N eeds Max L. Wilson csmax@swan.ac.uk
    7. 7. Entertaining/relaxing/distracting/thrilling Funny programme Music programme Sport related 111 C.3 Film 7 D High-level needs 6 • “to be entertained” • “to kill time” E Other television functions and nonsense 25 Need: • “play Wii” want an] entertaining programme, something funny, [I east • “record tofilm” a distract me Reason: Stressful day! has Need: [I want] something interesting, distracting, informative, F Not enough information a travel report or history programme cultured such as to classify 2 hted Reason: I need to iron and at the same time i like to watch tv - are it takes my mind off the chore low, Figure 4: Stressful day! Reason: The Coding Scheme Developed for tud- Need: Recorded Needs [I’m looking for] short entertainment during dinner Reason: [I have a] little time to waste arch Need: Channel hopping tu- Reason: I’m bored the results) and some of these criteria were quite unusual ich and would be very difficult to achieve with existing systems, BE- for example those shownentries where the information for Table 2: Example in Table 1. gin need is secondary to the experience of searching. ng a thMax L. Wilson Need: [I would like] a list of society critical films, ordered by csmax@swan.ac.uk
    8. 8. Max L. Wilson csmax@swan.ac.uk
    9. 9. Max L. Wilson csmax@swan.ac.uk
    10. 10. behaviours documented so far. B elow 4.1 Need-less browsing discovere as casual are we covering these? M uch like the desire to pass time at the television, we saw many examples (some shown in Table 3) of people passing time typically associated with the ‘browsing’ keyword. 5. CA We ha haviours 1) ... I’m not even *doing* anything useful... just browsing eBay aimlessly... factors th 2) to do list today: browse the Internet until fasting break of Inform t, and future curtailtime.. exploration when it is not appropriate. Search, a 3) ... just got done eating dinner and my family is watch- ter each hour, it is not s h time. Our 4.2 4) Exploring for the experience ing the football. Rather browse on the laptop I’m at the dolphin mall. Just browsing. breaks th of thousands Mostly related to the exploration of a novel physical space, amples w mation needs, we saw many people exploring with family and friends. The Table 3: Example tweets where the browsing activ- differenti aim is need-less. ity in these situations (see Table 5) is often not to find for search scribed in the specific places, but to spend time with family. typically ive, inductive Fromexploring the neighbourhood with mythat often the inform- 1) the collected tweets it is clear baby! search is ory approach. ation-need in beautiful day to be outside playing and explor- typi- 2) What a these situations are not only fuzzy, but We prese hing scenarios cally absent. Tthe kids:)appears to be focused on the activity, ing with he aim tasks: tweets in ap- 3) Into the nineties and exploring dubstep [music] while where the measure of success would be in how much they we have begun handling lots of small to-dos • In C enjoyed the process, or how long they managed to spend , ourselves, a seco Table 5: time’. If we model these the experience out- ‘wasting Example tweets where situations by how they s that people weighs themake sense of the domain, or how they progress manage to things found. • T he mains. ithin our tax- in defining their information-need, then we are likely to pro- pen set and have vide these cases, the of support be to investigate or not want In the wrong types goal may e.g these users may learn • C as about supported in defining what they the activity to find on csmax@swan.ac.uk onomyWilson Max L. in fu- to be the place, but the the focus of are trying is less
    11. 11. Back to Exploratory Search •Unfamiliar Domain •Unfamiliar Systems •Unfamiliar information need Max L. Wilson csmax@swan.ac.uk
    12. 12. Back to Exploratory Search TV example •Unfamiliar Domain •Unfamiliar Systems •Unfamiliar information need Max L. Wilson csmax@swan.ac.uk
    13. 13. Back to Exploratory Search TV example •Unfamiliar Domain X •Unfamiliar Systems •Unfamiliar information need Max L. Wilson csmax@swan.ac.uk
    14. 14. Back to Exploratory Search TV example •Unfamiliar Domain X •Unfamiliar Systems X •Unfamiliar information need Max L. Wilson csmax@swan.ac.uk
    15. 15. Back to Exploratory Search TV example •Unfamiliar Domain X •Unfamiliar Systems X •Unfamiliar information need X Max L. Wilson csmax@swan.ac.uk
    16. 16. Back to Exploratory Search TV eBay example example •Unfamiliar Domain X •Unfamiliar Systems X •Unfamiliar information need X Max L. Wilson csmax@swan.ac.uk
    17. 17. Back to Exploratory Search TV eBay example example •Unfamiliar Domain X X •Unfamiliar Systems X •Unfamiliar information need X Max L. Wilson csmax@swan.ac.uk
    18. 18. Back to Exploratory Search TV eBay example example •Unfamiliar Domain X X •Unfamiliar Systems X X •Unfamiliar information need X Max L. Wilson csmax@swan.ac.uk
    19. 19. Back to Exploratory Search TV eBay example example •Unfamiliar Domain X X •Unfamiliar Systems X X •Unfamiliar information need X X Max L. Wilson csmax@swan.ac.uk
    20. 20. Casual-Leisure Search (Definition v0.1) • the information found is secondary to the experience • success != finding something • usually - the motivators are hedonistic • an information need is often absent Max L. Wilson csmax@swan.ac.uk
    21. 21. Is this important? • They are often lengthy, aimless, and very exploratory • Technology is increasingly pervasive - casual-leisure search is on the increase • These searches are often linked to health and well-being Max L. Wilson csmax@swan.ac.uk
    22. 22. Is it important? • It impacts the way we might evaluate exploratory search • It impacts the way we might measure success • We will struggle to design good exploratory systems if we focus on building knowledge and forget these casual search scenarios Max L. Wilson csmax@swan.ac.uk
    23. 23. Questions Max L. Wilson csmax@swan.ac.uk

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