60 Ideas In 60 Minutes
Presented by:
Penny C. Reeh




                         I’ll show
                        you mine...
Encourage
                                   people
                               meeting at
                            ...
Start a YouTube.com
contest for the best
video posting on your
festival.




Sidewalk
Chalking




                       ...
Red Wagon
 Parade




           Pool table ads




Recycle!




                            4
Make
           recycling
                fun!




             Booth
            Marking
             Made
             E...
“As heard at”
Stickers




  Create a newsroom
   on your website.


 Create an experience….then charge more.




        ...
Use
current
trends.




  Use a street team.




Pay per click campaigns




                          7
Clean out the store room to benefit a
charity and generate publicity.




                               Create a
        ...
Think creatively
     about sponsor tie-ins.




Make media kits
both practical and fun.




                      Get lan...
YOUR
TURN!




 Hosted Volunteer Groups




Email
Campaigns



                           10
Attach event coupons
          to dry cleaning.




College laundry room ads.




Wait in style. Gain a
sponsor.




     ...
Create off-
       site events.




Consider outsourcing
            parking.




        Encourage
         bloggers.


 ...
Start a Flickr or
YouTube channel.




      Use theater
      ads with
      interactive
      element.




             ...
Communicate immediately with
 mobile marketing.




Nightclub
coasters




Business
decorating
contest


                 ...
Sell decoration kits.




              Porta-Pottie
               Decorating
                Contest




            Piz...
Repaint the taxis.




 YOUR
 TURN!




Sell tickets in bundles.



                              16
Hang street banners in
target cities.




    Start a festival co-op.




   Product Premiers




                        ...
Create a must have
      souvenir package.




            Don’t be
            afraid of
            higher price
       ...
Newspaper Stickers




  It looks
  light, but
  it’s heavy.




                     19
Create a
                  mascot.
                  Then have them
                  get married, have
                  ...
Festival
                 Exchange
                 Program




Give souvenirs meaning.




Whew! Time’s Up!
Thank You!


...
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60 ideas in 60 minutes (6 10)

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60 Ideas in 60 Min. by Penny Reeh

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60 ideas in 60 minutes (6 10)

  1. 1. 60 Ideas In 60 Minutes Presented by: Penny C. Reeh I’ll show you mine… …if you show me yours! Join IFEA! 1
  2. 2. Encourage people meeting at your event. Make an appointment to call someone. Use contests as free programming and publicity generators. 2
  3. 3. Start a YouTube.com contest for the best video posting on your festival. Sidewalk Chalking 3
  4. 4. Red Wagon Parade Pool table ads Recycle! 4
  5. 5. Make recycling fun! Booth Marking Made Easier Create a focal point. 5
  6. 6. “As heard at” Stickers Create a newsroom on your website. Create an experience….then charge more. 6
  7. 7. Use current trends. Use a street team. Pay per click campaigns 7
  8. 8. Clean out the store room to benefit a charity and generate publicity. Create a junior festival corps. 8
  9. 9. Think creatively about sponsor tie-ins. Make media kits both practical and fun. Get landscaped grounds for free with a contest. 9
  10. 10. YOUR TURN! Hosted Volunteer Groups Email Campaigns 10
  11. 11. Attach event coupons to dry cleaning. College laundry room ads. Wait in style. Gain a sponsor. 11
  12. 12. Create off- site events. Consider outsourcing parking. Encourage bloggers. 12
  13. 13. Start a Flickr or YouTube channel. Use theater ads with interactive element. 13
  14. 14. Communicate immediately with mobile marketing. Nightclub coasters Business decorating contest 14
  15. 15. Sell decoration kits. Porta-Pottie Decorating Contest Pizza Box Ads 15
  16. 16. Repaint the taxis. YOUR TURN! Sell tickets in bundles. 16
  17. 17. Hang street banners in target cities. Start a festival co-op. Product Premiers 17
  18. 18. Create a must have souvenir package. Don’t be afraid of higher price point souvenirs Address handwashing concerns. 18
  19. 19. Newspaper Stickers It looks light, but it’s heavy. 19
  20. 20. Create a mascot. Then have them get married, have babies, get a sex change operation (just making sure you are still following along)… Serial number your t-shirts. Break a record. 20
  21. 21. Festival Exchange Program Give souvenirs meaning. Whew! Time’s Up! Thank You! 21

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