“ We don’t have a choice on whether we DO social media, the question is how well we DO it.” Erik Qualman
10 reasons to monitor your brand Social media compliments are the online equivalent of references or testimonials, and they deserve attention Catching something early means getting a chance to respond and demonstrate your problem solving abilities & also to turn the complaint around. People make known what they are doing and often ask the general public for advice when they are about to make a purchase. Info Service Help By watching your industry and relevant keywords, you will be the first to know when a new competitor appears on the scene or when their name is mentioned. Topics will often pop up online that draw huge crowds. There is a lot to be learned from these discussions, especially when they have the potential to affect your brand. An influencer’s audience helps spread opinions on a brand faster, positive & negative. Knowing who these influencers are & understanding their opinions of your brands can help you connect with them There are a number of ways to measure engagement & ROI. Discussions happening in social media can serve as an early warning system. Following discussions using associated keywords can help bridge the thread across all types of social media, connecting the conversation for easy analysis. By analysing social media, you can score a brand’s overall user sentiment, understand which competitors rank closest in buzz or online mentions, uncover brand advocates, & rank which social media channels contain the most active discussion. 2. The Complaint 3. The Express Need 5. The Crowd 4. The Competitor 1. The Compliment 6. The Influencer 7. The ROI 8. The Crisis 9. The Audit 10. The Thread
Social strategies will only succeed if they are part of the overall Group strategy and weaved throughout the business units and job functions. The entire company must understand the Social Media objectives and what the end goal is…...
KPI’s Without clearly defined objectives we have no criteria on which to evaluate success . Awareness Reach/Share of Voice Search Ranking # Tags # Unique Visits Appreciation Sentiment Customer Sat # Page views/Posts # Community Members Action # Sale/Winback #Call Deflection # Registrations # Competition Entries Advocacy NPS # Referrals # Super Users