ARIN6912 Week 9, Digital Research and Publishing Presented by Gina Spithakis
Based on the readings… <ul><li>Moxley, J.M. (1992) ‘How to attack manuscripts like an editor or reviewer’ in Publish, don’...
Themes that will be explored <ul><li>The effects of technology on communication and knowledge production </li></ul><ul><li...
Traditional approach to knowledge production <ul><li>Be thick skinned </li></ul><ul><li>Expect to be criticised </li></ul>...
Rigorous publishing process <ul><li>Is this subject worthwhile? </li></ul><ul><li>Do I have the right tone for my audience...
For discussion <ul><li>How much of that do you think takes place when people publish on the Web today? </li></ul>
Publishing before social media  <ul><li>Yes a time such as this existed… </li></ul><ul><li>Publishing was still a social p...
<ul><li>But all this led to “creative destruction” -  Schiltz, Truyen, Coppens </li></ul>
Open access to knowledge <ul><li>Open Access movement defined as: </li></ul><ul><li>Removing price barriers </li></ul><ul>...
One to One <ul><li>We have gone from this… </li></ul><ul><li>Print – newspapers, books, magazines, journals </li></ul><ul>...
<ul><li>To this… </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>vlogs  </li></ul><ul><li>Wikis </l...
So what is social media? <ul><li>“ At its most basic sense, social media is a shift in how people discover, read and share...
Social media at play in real life <ul><li>Twitter in real life </li></ul><ul><li>collegehumor.com/originals </li></ul>
Knowledge production today <ul><li>Today anyone can be a publisher </li></ul><ul><li>It’s about having an ongoing dialogue...
For discussion <ul><li>The posthumanists view is: “we are getting hints that society and information may be much more tech...
The growth of knowledge <ul><li>Now we have tapped into a global database of brains has this actually led to the growth of...
Defining knowledge <ul><li>Knowledge is information that changes something or somebody -- either by becoming grounds for a...
Next generation of internet use <ul><li>Tapping into the strengths of the social software platforms </li></ul><ul><li>It d...
Networked Knowledge
Whirlpool Forum
Yahoo!7 Answers
Yahoo!7 Answers
Classifying knowledge <ul><li>Less structured approach which lends to it being more closely related to how our mind works....
Folksonomies <ul><li>Folksonomy  (also known as  collaborative tagging ,  social classification ,  social indexing , and  ...
Tag clouds
Social process
To conclude… <ul><li>Social media has enabled us to tap into the untapped potential of a global community </li></ul><ul><l...
More readings <ul><li>Agichtein, Eugene, Carlos Castillo, Debora Donato, Aristides Gionis and Gilad Mishne. 2008. &quot;Fi...
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The implications of social media

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  • The implications of social media

    1. 1. ARIN6912 Week 9, Digital Research and Publishing Presented by Gina Spithakis
    2. 2. Based on the readings… <ul><li>Moxley, J.M. (1992) ‘How to attack manuscripts like an editor or reviewer’ in Publish, don’t perish: the scholar’s guide to academic writing and publishing, Westport, Conn: Greenwood Press, 141-168 [212-216] </li></ul><ul><li>Schlitz,M., Truyen, F.,& Coppens, H (2007). ‘Cutting the trees of knowledge: social software, information architecture and their epistemic consequences’. Thesis Elevin, 89(1), 94. [217-227] </li></ul>
    3. 3. Themes that will be explored <ul><li>The effects of technology on communication and knowledge production </li></ul><ul><li>The production and classification of knowledge as a social process </li></ul>
    4. 4. Traditional approach to knowledge production <ul><li>Be thick skinned </li></ul><ul><li>Expect to be criticised </li></ul><ul><li>Expect to revise your text multiple times! </li></ul>“ If a journal isn’t tough to get into then it may be discounted by a faculty’s department.” - Moxley
    5. 5. Rigorous publishing process <ul><li>Is this subject worthwhile? </li></ul><ul><li>Do I have the right tone for my audience? </li></ul><ul><li>Is it organised effectively? </li></ul><ul><li>ATTACK YOUR SENTENCES! </li></ul><ul><li>And on it goes… </li></ul>
    6. 6. For discussion <ul><li>How much of that do you think takes place when people publish on the Web today? </li></ul>
    7. 7. Publishing before social media <ul><li>Yes a time such as this existed… </li></ul><ul><li>Publishing was still a social process </li></ul><ul><li>Information under review by a community– ie peer reviewed </li></ul><ul><li>It was also constrained by budget – it costs money to publish! </li></ul><ul><li>Being published was somewhat prestigious </li></ul>
    8. 8. <ul><li>But all this led to “creative destruction” - Schiltz, Truyen, Coppens </li></ul>
    9. 9. Open access to knowledge <ul><li>Open Access movement defined as: </li></ul><ul><li>Removing price barriers </li></ul><ul><li>Removing permission barriers </li></ul><ul><li>Removing the barriers to serious research </li></ul><ul><li>- Schiltz, Truyen, Coppens </li></ul>
    10. 10. One to One <ul><li>We have gone from this… </li></ul><ul><li>Print – newspapers, books, magazines, journals </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul>
    11. 11. <ul><li>To this… </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>vlogs </li></ul><ul><li>Wikis </li></ul><ul><li>Forums </li></ul>One to Many
    12. 12. So what is social media? <ul><li>“ At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.” - Wikipedia </li></ul>
    13. 13. Social media at play in real life <ul><li>Twitter in real life </li></ul><ul><li>collegehumor.com/originals </li></ul>
    14. 14. Knowledge production today <ul><li>Today anyone can be a publisher </li></ul><ul><li>It’s about having an ongoing dialogue </li></ul><ul><li>Access to a global community </li></ul><ul><li>Inclusive rather than exclusive communication </li></ul>
    15. 15. For discussion <ul><li>The posthumanists view is: “we are getting hints that society and information may be much more technological events than was hitherto assumed. What do you think? </li></ul>
    16. 16. The growth of knowledge <ul><li>Now we have tapped into a global database of brains has this actually led to the growth of knowledge? </li></ul><ul><li>Schiltz et. al say: The volume of knowledge available and the ability to share it doesn’t actually lead to a growth of knowledge </li></ul>
    17. 17. Defining knowledge <ul><li>Knowledge is information that changes something or somebody -- either by becoming grounds for actions, or by making an individual (or an institution) capable of different or more effective action.&quot; - - Peter F. Drucker in The New Realities </li></ul><ul><li>A belief + new info (which has been deemed to be true) = new knowledge </li></ul>
    18. 18. Next generation of internet use <ul><li>Tapping into the strengths of the social software platforms </li></ul><ul><li>It doesn’t replace traditional means of obtaining knowledge but complements it </li></ul>The process for acquiring knowledge via the Web 1. Search the web to find extra info 2. Tap into forums 3. Chat about it with someone online.
    19. 19. Networked Knowledge
    20. 20. Whirlpool Forum
    21. 21. Yahoo!7 Answers
    22. 22. Yahoo!7 Answers
    23. 23. Classifying knowledge <ul><li>Less structured approach which lends to it being more closely related to how our mind works. </li></ul><ul><li>“ The human mind …operates by association. With one item in its grasp, it snaps instantly to the next that is suggested by the association of thoughts…” - founding father of the internet, Vannevar Bush </li></ul>
    24. 24. Folksonomies <ul><li>Folksonomy (also known as collaborative tagging , social classification , social indexing , and social tagging ) is the practice and method of collaboratively creating and managing tags to annotate and categorise content. </li></ul><ul><li>- Wikipedia </li></ul>
    25. 25. Tag clouds
    26. 26. Social process
    27. 27. To conclude… <ul><li>Social media has enabled us to tap into the untapped potential of a global community </li></ul><ul><li>While the volume of knowledge at our fingertips is vast, knowing what’s true and untrue rests with the individual and the community </li></ul><ul><li>Social media in the production of knowledge has its place – as long as it complements and not replaces traditional ways of obtaining and sharing knowledge </li></ul>
    28. 28. More readings <ul><li>Agichtein, Eugene, Carlos Castillo, Debora Donato, Aristides Gionis and Gilad Mishne. 2008. &quot;Finding high-quality content in social media.&quot; In Proceedings of the international conference on Web search and web data mining. Palo Alto, California, USA: ACM. </li></ul><ul><li>Brazelton, Jessica and G. Anthony Gorry. 2003. &quot;Creating a knowledge-sharing community: if you build it, will they come?&quot; Commun. ACM 46(2):23-25. </li></ul><ul><li>Jurczyk, Pawel and Eugene Agichtein. 2007. &quot;Discovering authorities in question answer communities by using link analysis.&quot; In Proceedings of the sixteenth ACM conference on Conference on information and knowledge management. Lisbon, Portugal: ACM. </li></ul><ul><li>Subramani, Mani R. and Balaji Rajagopalan. 2003. &quot;Knowledge-sharing and influence in online social networks via viral marketing.&quot; Commun. ACM 46(12):300-307. </li></ul><ul><li>Cabrera, Ángel, Collins, William C. and Salgado, Jesús F.(2006)'Determinants of individual engagement in knowledge sharing',The International Journal of Human Resource Management,17:2,245 — 264 </li></ul><ul><li>Berglez, Peter(2008)'WHAT IS GLOBAL JOURNALISM?',Journalism Studies,9:6,845 — 858 </li></ul><ul><li>The Nielsen Company, ‘Global Online Landscape,’ 2009 http://blog.nielsen.com/nielsenwire/nielsen-news/online-global-landscape-0409/ </li></ul><ul><li>Drucker, F. Peter (2003) ‘The new realities’, published by Transaction Publishers, 262 pages </li></ul>
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