Link Building: Gil Reich

Gil Reich (@GilR)Managing GreatnessGET YOUR MESSAGE ON THEIR SITE

STRATEGY 1:MAKE “YOUR” MESSAGE“THIS GUY ROCKS”

You Rock!: TestimonialsPeople are more likely to quote you if you’re saying things they want people to hear. Gil Reich, Managing Greatness. @GilR

You Rock!: Reviews & Ratings Gil Reich, Managing Greatness. @GilR

You Rock!: Badges & PraiseWhat can you do to enhance somebody else’s authority? Gil Reich, Managing Greatness. @GilR

Have ChutzpahBe an authority. Don’t wait for others to declare you one. Gil Reich, Managing Greatness. @GilR

STRATEGY 2:WRITE ON RELEVANT SITES THATWANT GOOD CONTENT & CANDELIVER YOUR AUDIENCE

Guest post Gil Reich, Managing Greatness. @GilR

Leverage Others’ SEO PowerSometimes it’s easier to get your message to rank on someone else’s site Gil Reich, Managing Greatness @GilR 9

Use Q&A Sites Serve the community, then serve yourself Gil Reich, Managing Greatness. @GilR

Enlightened self-interest is OK Gil Reich, Managing Greatness. @GilR

STRATEGY 3: ENGAGE THECOMMUNITY

You Rock: Vanity BaitTo motivate others to support your efforts: engage them ~@aimclearblog Gil Reich, Managing Greatness. @GilR

Common enemies“Worst of” posts do better than “best of” posts ~@saffyre9 Gil Reich, Managing Greatness. @GilR

Be Positive or Be CarefulB+: It’s not just a blood type. I regret most of my attacks. Gil Reich, Managing Greatness. @GilR

ASK FOR THE LINK

Ask for the Link Gil Reich, Answers.com. Twitter: @GilR

Lisa Barone’s 7 Rules1. Be personal2. Script lightly3. Be brief4. Remove buzzwords5. Be upfront6. Tell me what you want7. Don’t make e-mail your first point of contact Gil Reich, Answers.com. Twitter: @GilR

SUMMARY:YOUR MESSAGE ON THEIR SITES

Your Message: You Rock!Be an authority. Don’t wait for others to declare you one. Gil Reich, Managing Greatness. @GilR

Write It Yourself Gil Reich, Managing Greatness. @GilR

Engage the CommunityThank you!! Gil Reich, Managing Greatness. @GilR

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Link Building: Gil Reich

by Gil Reich on Jan 16, 2012

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Link Building: Gil Reich — Presentation Transcript