New a m b i t i o n fo r B r u s s e l sNEO Brussels is a high quality mixed-use projectincluding a shopping centre, leisure, a conventioncentre and housing which will set a new benchmarkin urban redevelopment in Belgium.This exciting development project on the 68 hectares HeyzelPlateau site of which 18 hectares will be redeveloped, will create a newvibrant area serving the local community, business and tourists andwill create new synergy with the existing sport, business, leisure andtourist attractions such as the Atomium, the exhibition centre, theRoi Baudoin stadium, a multiplex cinema and the park which alreadyattract over 3 million people annually.The existing metro and tramway lines, which provide excellent publictransport from the centre of Brussels will be further improved andextended to provide first class access into the heart of NEO Brussels.This ambitious project will significantly increase the attraction of HeyzelPlateau as a destination visit for Belgian residents and tourists alike.Alongside the shopping centre, leisure, housing and convention centreEXCS are exploring installing a Museum of Modern Art.Phase 1 works will start in 2014 with the convention centre, a70 000m² GLA shopping centre and around 9 000m² of restaurantand leisure facilities.
A fundamental p roject to Brussels The site is unique, and ideally situated at the heart of Europe. This is the only project that meets the needs of the people of Brussels and the residents of the northern suburbs of the City. The tourist appeal of the Atomium and the business tourism linked to Brussels Expo both help underpin this splendid development opportunity. Access to the site by car and public transport is unrivalled and helps make the site even more attractive. The development site belongs to the City of Brussels, which is strongly backing this scheme, together with the Brussels authorities who have given their full support to the entire development project. No other site has the inherent qualities we have at Heyzel, this development is central to Brussels, the capital of Europe, and its local and international development. Freddy Thielemans, Mayor of the City of BrusselsA new public axis connects the centreof the plateau to the Atomium.
From t h e m a s te r p l a n n e rpoint o f v i e w“KCAP’s vision for NEO Brussels is to strengthen thepositioning of the Heyzel area, through a high qualitydevelopment which will add value to the existing spaceand to introduce a sustainable development framework.A strong vision which will bring together Brussels, Belgiumand Europe in one prestigious location”.Kees Christiaanse, KCAP Architects & Planners Impression of the final stage.
Brussels Expo Park of LaekenExpo ‘58 National Stadium Atomium Before and after: Sports and leisure park, with the new building development in the background (view from the south).
Introduction by Charles Picqué The Brussels Region is now the third economic growth hub in Europe and the main development hub in Belgium. The Brussels International Development Plan adopted by the Government in 2007 is a long-term plan of action.It mainly envisages developing large strategic areas andsetting up international infrastructures.This flagship project for NEO Brussels seeks to combinesustainable economic development, tourism development, jobcreation, international pull and the well-being of theinhabitants.Well-served by the Brussels public transport system and easyto reach from abroad, this site will host a major congresscentre, a large shopping mall and a theatre, along with newhousing and facilities.The NEO project seeks to set major urban developmenttargets for the site that hosted the 1935 and 1958 World TradeFairs.Charles Picqué, Minister President Region Brussels
New central plaza in the final stage The sports and leisure park, with restaurants,after removal of the stadium. cinema and apartment buidings in the background.The event square with the new event hall on the left. The Southern park edge with restaurants and terraces.
Heyze l A r ea D ev e l o p m e n t P ro g ra m Heyzel area development program Congress center 15.000 m2 GLA Retail 70.000 m2 GLA Restaurants, food 9.000 m2 GLA & beverage Restaurants and cafés 4.500 m2 GLA Leisure 16.000 m2 GLA Cinema 14.000 m2 GLA Offices 19.000 m2 GLA Apartments 750 units New expo hall 10.000 m2 GLA Hotel 15.000 m2 GLA Event hall 8.000 m2 GLA Parking 5.800 unitsPhase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6• Tram depot and parking garage • Upgrade connection to the Ring • Upgrade A12 connection • Tram extension along Parking C • Event hall • Redevelopment of the stadium site• Relocation sports • First phase retail • Second phase retail • New expo hall • Culture and leisure • Congress and hotel • Sports and leisure park • Restructure existing leisure • Hotel on the east entrance
Situ a t i o n Ac ce s s i b i l i t y E19 Antwerp A12 Amsterdam/ Antwerp Zaventem Airport Tram 3 Belgium 0) R g( s Rin s sel Bru Tram 94 Tram 51 A10 Gent Schaarbeek Station E40 Luik Simonis North Station E411 Luxembourg E19 Charleroi Brussels Metro 6 Car Central Station Metro Tram South Station Bus Parking C: 5300 pp Parking garage: 5800 pp London/Paris
Susta i n a b i l i t yThe NEO Brussels development project includes a robustsustainability strategy encompassing three key criteria: transport,energy and water.An integrated approach to sustainability will be implemented. Energyconsumption efficiency will be optimised, running costs minimized,a sustainable supply chain established and public transport linksstrengthened to reduce car pollution.Throughout the Heyzel development visitors, business andresidents will benefit from increased park and garden areasincorporating water recovery and management systems, newbuildings will meet the most stringent emission standards andenergy management and recycling best practices will beimplemented throughout the NEO Brussels project. Impression of the sports and leisure park, with the central pond.
View from a new apartment over the new park,the Atomium and Brussels skyline.East entrance from the A12, with the new expo hall and hotel in the front.