Your SlideShare is downloading. ×
How to Choose the Right Social Media Monitoring Tool
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

How to Choose the Right Social Media Monitoring Tool

1,503
views

Published on

Slides from talk at Monitoring Social Media Bootcamp, March 31, 2010 in London

Slides from talk at Monitoring Social Media Bootcamp, March 31, 2010 in London

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,503
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Choose the Right Social Media Monitoring Tool Nathan Gilliatt Monitoring Social Media Bootcamp March 30, 2010
  • 2. Who’s the best?
  • 3. Sorry.
  • 4. Philosophy
  • 5. Objectives, Requirements, Capabilities—in that order
  • 6. Objectives
  • 7. 5 modes of listening
  • 8. Customers, influencers, or media?
  • 9. Defining requirements
  • 10. Information in
  • 11. Information out
  • 12. Action
  • 13. Processes and systems
  • 14. Organization
  • 15. People
  • 16. Existing relationships
  • 17. Capabilities
  • 18. Reports and advice or charts and lists
  • 19. Common metrics ✓ Buzz volume (trend, share) ✓ Sentiment ✓ Topics ✓ Sources (influence)
  • 20. Uncommon metrics ✓ Demographics ✓ Location ✓ Language ✓ Inbound links
  • 21. Checklist features
  • 22. Drill-down analysis
  • 23. Queries and filters
  • 24. Charts
  • 25. Dashboards
  • 26. Languages
  • 27. Threshold-based alerts
  • 28. Reports
  • 29. Engagement tracking
  • 30. CRM integration
  • 31. Scenarios
  • 32. Social Media Analysis Platforms for Workgroups Review of 21 software platforms with workgroup features Alterian, Attensity, Attentio, Biz360, Brandwatch, Buzzcapture, Digimind, Dow Jones Insight, eCairn, Evolve24, Filtrbox, MediaMiser, Networked Insights, Press Army, Radian6, Scout Labs, Sentiment Metrics, Sysomos, Trackur, Visible Technologies, Whitevector Based on written request for information, individual vendor briefings, product demonstrations, and evaluation accounts Features, pricing, and implementation considerations Focus on product differences and recommended uses http://www.socialtarget.com/research/
  • 33. Contact Nathan Gilliatt +1 (919) 414-1043 gilliatt@socialtarget.com @gilliatt http://www.socialtarget.com/ http://net-savvy.com/executive/ http://SocialMediaAnalysis.com http://AnalyticsCamp.org