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How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
How to Choose the Right Social Media Monitoring Tool
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How to Choose the Right Social Media Monitoring Tool

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Slides from talk at Monitoring Social Media Bootcamp, March 31, 2010 in London

Slides from talk at Monitoring Social Media Bootcamp, March 31, 2010 in London

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Transcript

  • 1. How to Choose the Right Social Media Monitoring Tool Nathan Gilliatt Monitoring Social Media Bootcamp March 30, 2010
  • 2. Who’s the best?
  • 3. Sorry.
  • 4. Philosophy
  • 5. Objectives, Requirements, Capabilities—in that order
  • 6. Objectives
  • 7. 5 modes of listening
  • 8. Customers, influencers, or media?
  • 9. Defining requirements
  • 10. Information in
  • 11. Information out
  • 12. Action
  • 13. Processes and systems
  • 14. Organization
  • 15. People
  • 16. Existing relationships
  • 17. Capabilities
  • 18. Reports and advice or charts and lists
  • 19. Common metrics ✓ Buzz volume (trend, share) ✓ Sentiment ✓ Topics ✓ Sources (influence)
  • 20. Uncommon metrics ✓ Demographics ✓ Location ✓ Language ✓ Inbound links
  • 21. Checklist features
  • 22. Drill-down analysis
  • 23. Queries and filters
  • 24. Charts
  • 25. Dashboards
  • 26. Languages
  • 27. Threshold-based alerts
  • 28. Reports
  • 29. Engagement tracking
  • 30. CRM integration
  • 31. Scenarios
  • 32. Social Media Analysis Platforms for Workgroups Review of 21 software platforms with workgroup features Alterian, Attensity, Attentio, Biz360, Brandwatch, Buzzcapture, Digimind, Dow Jones Insight, eCairn, Evolve24, Filtrbox, MediaMiser, Networked Insights, Press Army, Radian6, Scout Labs, Sentiment Metrics, Sysomos, Trackur, Visible Technologies, Whitevector Based on written request for information, individual vendor briefings, product demonstrations, and evaluation accounts Features, pricing, and implementation considerations Focus on product differences and recommended uses http://www.socialtarget.com/research/
  • 33. Contact Nathan Gilliatt +1 (919) 414-1043 gilliatt@socialtarget.com @gilliatt http://www.socialtarget.com/ http://net-savvy.com/executive/ http://SocialMediaAnalysis.com http://AnalyticsCamp.org

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