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Getting Started with
Social Media Monitoring
              Nathan Gilliatt


     Monitoring Social Media Bootcamp
       ...
A few things to consider
•   Amount of buzz about the         •   Engaging customer or media
    company
                 ...
Level check
1000heads              CyTRAP Labs               Integrasco                  Orchestr8                  Trackur
1st2C     ...
Why monitoring?
Defensive keyword   monitoring
of brands and products to find
complaints in order to respond.
Customer complaints
More reasons
Customer questions
Sales leads
Campaign tracking
Product innovation
Competitor actions
Market research
Beyond marketing…
Defensive keyword   monitoring
of brands and products to find
complaints in order to respond.
3D Listening
Apply more modes  of listening
to more sources of data to
create value in more parts of the
company.
And not Or
5 modes of listening

✓ Monitor
✓ Measure
✓ Alert
✓ Search
✓ Mine
Mindsets
Monitor or measure?
Customers, influencers, or
        media?
Web analytics
PR measurement
WOM measurement
Market research
Limitations
Incomplete results
Imperfect automation
Few standards
Tools and services next
Your turn
Contact

Nathan Gilliatt
+1 (919) 414-1043
gilliatt@socialtarget.com
@gilliatt
http://www.socialtarget.com/
http://net-sav...
Getting Started with Social Media Monitoring
Getting Started with Social Media Monitoring
Getting Started with Social Media Monitoring
Getting Started with Social Media Monitoring
Getting Started with Social Media Monitoring
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Getting Started with Social Media Monitoring

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Slides from talk at Monitoring Social Media Bootcamp, March 31, 2010 in London

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Transcript of "Getting Started with Social Media Monitoring"

  1. 1. Getting Started with Social Media Monitoring Nathan Gilliatt Monitoring Social Media Bootcamp March 30, 2010
  2. 2. A few things to consider • Amount of buzz about the • Engaging customer or media company • Action assignment & tracking • Company’s current reputation • Facebook integration • Marketing objectives • Twitter integration • PR objectives • CRM integration • Customer service issues • BI integration • Existing measurement practices • Available budget • Staff comfort level with • Dashboards & reports technology • Staff analytical skills • Keyword or threshold-based alerts • Language coverage • User administration • Information distribution • Shared vs private projects • Source media types • Automated sentiment analysis • Tools or services • Monitoring or discovery • Monitoring or measuring • Buzzword compliance
  3. 3. Level check
  4. 4. 1000heads CyTRAP Labs Integrasco Orchestr8 Trackur 1st2C Daqi Intelligence Technologies Overtone Trendiction Alterian Dentsu Interone Palantir Technologies Trustworthy AM Analytics Dialogix Iterasi Parnassus Group Tullo Marchall Warren Ltd AMI Software Digimind J.D. Power & Associates Perception Metrics UKNetMonitor Amplified Analytics Digital Influence Group Jamiq Polecat UltraSuperNew Anderson Analytics Digital PR Janya Portent Interactive Unbound Technologies Andiamo Systems Distilled Jodange PR Newswire Vanksen Group Atomic Intelligence DNA13 Kaava Precise Media Verisign Attensity Dow Jones & Company Kairos Future Analytics Primelabs VICO Research & Attentio E.life KDPaine & Partners Psydex Consulting Autonomy Interwoven eCairn, Inc. Keibi Technologies Quirk eMarketing Viralheat bc.lab Echo Research Lexalytics Radian6 Visible Technologies Bigmouthmedia Echometrix Leximancer Relegence VML Bitext Ecofact AG ListenLogic Relevant Noise Vocus Biz360 Ecosystema Lodging Interactive Report International Ltd Waggener Edstrom Bloggers’ Mind Edelman Logicbowl RepuMetrix Inc. Wavemetrix BlogMeter Elsevier Managing News Reputation Institute WebClipping Bolero EmPower Research Marchex ReputationHQ WeeTrack Brand Titan Entrenza Market Sentinel Reputica White Noise Brandintel Envisional MarketClusters RTGI Whitevector Brandtology Ethority MarketOutsider Rush Hour Analytics Wiredset Brandwatch Evolve24 Media Measurement Ltd Satmetrix WiseBrief BurrellesLuce Evri Media Proof Scanblog WiseWindow BuzzAnalytics LLC Expert System Media Watch Middle East Scout Labs Buzzcapture B.V. Filtrbox MediaBadger Scup Buzzdetector FirstRain MediaHound Sentiment Metrics BuzzDing Flux MediaMiser SentiMetrix Buzzient FPinfomart Mediatrack Research Serendio BuzzLogic Fractal Analytics Megaputer Silverbakk BuzzNumbers Futures Sport Meltwater SkyGrid BuzzStream Gala Metatale Smalltalks CIC GeeYee Metrica Smmart Clarabridge Grazr MightyBrand Social Mention ClearForest Great Minds Interactive Millward Brown Precis Social Wavelength Clueray Hapax MindComet Socialarc Cognita Heardable MindMatters SocialMetrix Collective Intellect HiveFire Moreover SocialRep Colligent HiveSight Morningside Analytics Socialscape ComMetric HotGrinds MotiveQuest Socialware Connotate hottolink NameProtect Spectrum Context Analytics Hue Web Studio NetBase Spinn3r Converseon Hyve Netemic Spiral16 Conversition iCrossing NetEquity Sports Media Challenge Covalence iMente NetMap Analytics StartPR Crawdad Technologies Imooty Networked Insights StockMood Crimson Hexagon ImpactWatch New Media Intelligence Streamwall Critical Mention Infegy New Media Strategies Symscio CRMMetrix Infonic Newbase Synthesio Cubit Media Research Informm Nexalogy Environics Sysomos CustomScoop infüz Nielsen Buzzmetrics Tealium CyberAlert InsideView ObjectiveMarketer TNS Cymfony CyberWatcher instant Information Onalytica Traackr
  5. 5. Why monitoring?
  6. 6. Defensive keyword monitoring of brands and products to find complaints in order to respond.
  7. 7. Customer complaints
  8. 8. More reasons
  9. 9. Customer questions
  10. 10. Sales leads
  11. 11. Campaign tracking
  12. 12. Product innovation
  13. 13. Competitor actions
  14. 14. Market research
  15. 15. Beyond marketing…
  16. 16. Defensive keyword monitoring of brands and products to find complaints in order to respond.
  17. 17. 3D Listening
  18. 18. Apply more modes of listening to more sources of data to create value in more parts of the company.
  19. 19. And not Or
  20. 20. 5 modes of listening ✓ Monitor ✓ Measure ✓ Alert ✓ Search ✓ Mine
  21. 21. Mindsets
  22. 22. Monitor or measure?
  23. 23. Customers, influencers, or media?
  24. 24. Web analytics
  25. 25. PR measurement
  26. 26. WOM measurement
  27. 27. Market research
  28. 28. Limitations
  29. 29. Incomplete results
  30. 30. Imperfect automation
  31. 31. Few standards
  32. 32. Tools and services next
  33. 33. Your turn
  34. 34. Contact Nathan Gilliatt +1 (919) 414-1043 gilliatt@socialtarget.com @gilliatt http://www.socialtarget.com/ http://net-savvy.com/executive/ http://SocialMediaAnalysis.com http://AnalyticsCamp.org
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