Getting Started with Social Media Monitoring

Getting Started with Social Media Monitoring Nathan Gilliatt Monitoring Social Media Bootcamp March 30, 2010

A few things to consider • Amount of buzz about the • Engaging customer or media company • Action assignment & tracking • Company’s current reputation • Facebook integration • Marketing objectives • Twitter integration • PR objectives • CRM integration • Customer service issues • BI integration • Existing measurement practices • Available budget • Staﬀ comfort level with • Dashboards & reports technology • Staﬀ analytical skills • Keyword or threshold-based alerts • Language coverage • User administration • Information distribution • Shared vs private projects • Source media types • Automated sentiment analysis • Tools or services • Monitoring or discovery • Monitoring or measuring • Buzzword compliance

Level check

1000heads CyTRAP Labs Integrasco Orchestr8 Trackur 1st2C Daqi Intelligence Technologies Overtone Trendiction Alterian Dentsu Interone Palantir Technologies Trustworthy AM Analytics Dialogix Iterasi Parnassus Group Tullo Marchall Warren Ltd AMI Software Digimind J.D. Power & Associates Perception Metrics UKNetMonitor Amplified Analytics Digital Influence Group Jamiq Polecat UltraSuperNew Anderson Analytics Digital PR Janya Portent Interactive Unbound Technologies Andiamo Systems Distilled Jodange PR Newswire Vanksen Group Atomic Intelligence DNA13 Kaava Precise Media Verisign Attensity Dow Jones & Company Kairos Future Analytics Primelabs VICO Research & Attentio E.life KDPaine & Partners Psydex Consulting Autonomy Interwoven eCairn, Inc. Keibi Technologies Quirk eMarketing Viralheat bc.lab Echo Research Lexalytics Radian6 Visible Technologies Bigmouthmedia Echometrix Leximancer Relegence VML Bitext Ecofact AG ListenLogic Relevant Noise Vocus Biz360 Ecosystema Lodging Interactive Report International Ltd Waggener Edstrom Bloggers’ Mind Edelman Logicbowl RepuMetrix Inc. Wavemetrix BlogMeter Elsevier Managing News Reputation Institute WebClipping Bolero EmPower Research Marchex ReputationHQ WeeTrack Brand Titan Entrenza Market Sentinel Reputica White Noise Brandintel Envisional MarketClusters RTGI Whitevector Brandtology Ethority MarketOutsider Rush Hour Analytics Wiredset Brandwatch Evolve24 Media Measurement Ltd Satmetrix WiseBrief BurrellesLuce Evri Media Proof Scanblog WiseWindow BuzzAnalytics LLC Expert System Media Watch Middle East Scout Labs Buzzcapture B.V. Filtrbox MediaBadger Scup Buzzdetector FirstRain MediaHound Sentiment Metrics BuzzDing Flux MediaMiser SentiMetrix Buzzient FPinfomart Mediatrack Research Serendio BuzzLogic Fractal Analytics Megaputer Silverbakk BuzzNumbers Futures Sport Meltwater SkyGrid BuzzStream Gala Metatale Smalltalks CIC GeeYee Metrica Smmart Clarabridge Grazr MightyBrand Social Mention ClearForest Great Minds Interactive Millward Brown Precis Social Wavelength Clueray Hapax MindComet Socialarc Cognita Heardable MindMatters SocialMetrix Collective Intellect HiveFire Moreover SocialRep Colligent HiveSight Morningside Analytics Socialscape ComMetric HotGrinds MotiveQuest Socialware Connotate hottolink NameProtect Spectrum Context Analytics Hue Web Studio NetBase Spinn3r Converseon Hyve Netemic Spiral16 Conversition iCrossing NetEquity Sports Media Challenge Covalence iMente NetMap Analytics StartPR Crawdad Technologies Imooty Networked Insights StockMood Crimson Hexagon ImpactWatch New Media Intelligence Streamwall Critical Mention Infegy New Media Strategies Symscio CRMMetrix Infonic Newbase Synthesio Cubit Media Research Informm Nexalogy Environics Sysomos CustomScoop infüz Nielsen Buzzmetrics Tealium CyberAlert InsideView ObjectiveMarketer TNS Cymfony CyberWatcher instant Information Onalytica Traackr

Why monitoring?

Defensive keyword monitoring of brands and products to ﬁnd complaints in order to respond.

Customer complaints

More reasons

Customer questions

Sales leads

Campaign tracking

Product innovation

Competitor actions

Market research

Beyond marketing…

Defensive keyword monitoring of brands and products to ﬁnd complaints in order to respond.

3D Listening

Apply more modes of listening to more sources of data to create value in more parts of the company.

And not Or

5 modes of listening ✓ Monitor ✓ Measure ✓ Alert ✓ Search ✓ Mine

Mindsets

Monitor or measure?

Customers, inﬂuencers, or media?

Web analytics

PR measurement

WOM measurement

Market research

Limitations

Incomplete results

Imperfect automation

Few standards

Tools and services next

Your turn

Contact Nathan Gilliatt +1 (919) 414-1043 gilliatt@socialtarget.com @gilliatt http://www.socialtarget.com/ http://net-savvy.com/executive/ http://SocialMediaAnalysis.com http://AnalyticsCamp.org

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Getting Started with Social Media Monitoring

by Nathan Gilliatt on Apr 16, 2010

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Getting Started with Social Media Monitoring — Presentation Transcript