3 Elements to Creating Content
1. Write Content that is Useful
2. Create Optimized Landing Pages and Thank
3. Don’t forget the data capture form!
• No Distractions
• Clear Call to Action
• Data Capture Form
• Benefits of Downloading
• Video to back it up
LinkedIn Sponsored Updates
• More space to write your
• Shows up in newsfeed
• Ability to like share and
• Higher CPC
Twitter Sponsored Tweets
• Targeted to followers of key
• Non disruptive
Twitter Lead Gen Cards
• Easier for people to opt in
• More impulsive – Less steps.
• Also targeted to followers of
• 171 new email addresses
• 50% are our target customers = 85 leads
• 25% of those are our sweet spot customers = 21 qualified
In one month!
That’s 252 qualified leads a year from
• It’s expensive but it’s worth it!
• Watch out for twitter ads – they set your credit limit based on the
success of your tweets.
• Make sure to set up tracking properly.
• If we had done that we would know where the 65 Direct leads came from
and that would be useful to know!
• Twitter Lead Gen – Lowest conversions but highest # of leads.
• Don’t be blinded by the reach, focus on your target audience