networking and lobbying Gilles Verschoore – coordinator esdon gilles@esdon.org - +32 485/376.434 www.esdon.org

open your mouth, make some noise and kick some ass…

what can we do to reach our goals?

networking

how? business cards attend speak contact list electronic

business cards

attend

speak

contact list

electronic

lobbying

get to know your “enemy” what and who? who advises and who decides? agendas, frequency, political weight how to get on the agenda? => weight

what and who?

who advises and who decides?

agendas, frequency, political weight

how to get on the agenda? => weight

demands clear and argumented write it down check it with your constituency problem => arguments for change => solutions don’t get emotional compare use them against their selves use numbers, research… this way: agenda and lobbying

clear and argumented

write it down

check it with your constituency

problem => arguments for change => solutions

don’t get emotional

compare

use them against their selves

use numbers, research…

this way: agenda and lobbying

preparation knowledge is power you’re up against experience and experts better two than one know legislation and situation cooperate with student unions

knowledge is power

you’re up against experience and experts

better two than one

know legislation and situation

cooperate with student unions

strength in unity broad front don’t hunt the top dog immediately, search allies promise support if necessary and appropriate get people with influence at the meeting: too late!

broad front

don’t hunt the top dog immediately, search allies

promise support if necessary and appropriate

get people with influence

at the meeting: too late!

negotiate in a constructive manner be accepted as an equal partner it’s all about give and take it’s not about scoring points, but about a constructive dialogue an impasse is not the end buy some time if necessary

be accepted as an equal partner

it’s all about give and take

it’s not about scoring points, but about a constructive dialogue

an impasse is not the end

buy some time if necessary

tactics be realistic have some space to negotiate determine your break point and your minimum empathize adapt non-verbal signs petition?

be realistic

have some space to negotiate

determine your break point and your minimum

empathize

adapt

non-verbal signs

petition?

put on or release the pressure the atmosphere shouldn’t say business humour threaten with action => can lead to indulgence negotiating and action are not contradictory stay polite

the atmosphere shouldn’t say business

humour

threaten with action => can lead to indulgence

negotiating and action are not contradictory

stay polite

time for action

but first something completely…

theoretical! rest assured, there will be no test at the end

3 models of social action cooperation model confrontation model force model

cooperation model

confrontation model

force model

reasons for action awareness raising displeasure change your environment

awareness raising

displeasure

change your environment

to consider before timing how who

timing

how

who

to consider during remove tresholds materials animation

remove tresholds

materials

animation

to consider after make a report press release smaller follow up-actions up-to-date website

make a report

press release

smaller follow up-actions

up-to-date website

petition 1 clear problem shows you’re working good for contacts good for reaction

1 clear problem

shows you’re working

good for contacts

good for reaction

flyer/leaflet raising awareness or call for action cheap not to full not too much on front illustrated contact person

raising awareness or call for action

cheap

not to full

not too much on front

illustrated

contact person

press release communication between organisation and society pressure reversed pyramid

communication between organisation and society

pressure

reversed pyramid

playful action press friendly visual press release

press friendly

visual

press release

strike must be collective pickets internal security

must be collective

pickets

internal security

demonstration/manifestation talk with the authorities internal security cameras 3 to 6 months

talk with the authorities

internal security

cameras

3 to 6 months

illegal action think about the consequences well informed participants no pressure to participate scout occupation press release => embargo

think about the consequences

well informed participants

no pressure to participate

scout

occupation

press release => embargo

resignation if you’re in an adequate position!

if you’re in an adequate position!

thank you for your attention!