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22tracks
22tracks
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22tracks

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22tracks.com is all about curating. It’s a jukebox consisting of 22 playlists of different genres. Each playlist is filled with 22 tracks selected by specialized DJ’s from Amsterdam and Brussels. In …

22tracks.com is all about curating. It’s a jukebox consisting of 22 playlists of different genres. Each playlist is filled with 22 tracks selected by specialized DJ’s from Amsterdam and Brussels. In this way 22tracks quickly overviews the latest music, promotes new artists and lets you discover new genres. No registration, no hassle. New music: the easy way.

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  • Transcript

    • 1. New music, the easy way.
    • 2. #what 22tracks.com selects the best new music out there. In both Amsterdam and Brussels, the best DJs curate in 22 genres. Every genre features a hand picked playlist with 22 brand new tracks.
    • 3. #who- Team (3 members MT / 1 Brussels chief / 1 London chief)Vincent Reinders (CCO / Founder) Gilles de Smit (CEO / Founder)- 6+ yrs radio deejay (BNN) - 10+ yrs online creative/marketeer- Owns clothing label FREEpants - Worked for ID&T, BBned & Lowe- Writes for several magazines - Organizes ZWOEL & Wheels Larix Kortbeek (CTO) - Front/Backend - Technical genius - Thegreenbee.nl
    • 4. #curation After an era of overkiIl and mass information, it’s now time for curation.Experts from Amsterdam and Brussels show what’s happening musically in their city. They save you hours of searching illegal sites, blogs and shops for the best music. London: 22nd of March 2012 22 cities: 2016
    • 5. #curation
    • 6. #who - Amsterdam Beats / Soul Contemporary Full Crate & FS Green Tino Haenen Dancehall / Reggae Disco / Pop / Rock Drum & Bass Dubstep / Grime Electro Waxfiend Job de Wit Mindmapper Brutuzz & Gomes Henzel & Disco Nova Jazz / Funk HipHop / Relax HipHopNL House LatinLeroy Rey & Phil Horneman Venz Snelle Jelle Tom Trago, Antal & Chris Mauri Metal Originals R&B Techno Worldgroove Edwin Valent Djef DJ Manie Secret Cinema MPS Pilot
    • 7. #who Afroheat Belpop- Brussel DJ Reedo Koen Galle Classic Disco Drum & Bass Dub Vibes Dubstep Tarquin Billiet L-Fetes Murdoc Youri van Driesschen Phonetics & Mezzdub Electro Electronica Future Beats Hiphop House Sound of Stereo Sasha & Kurt On-Point & Onda Fullmix & Cracksoul Kong & Gratts Indie/Rock Jazz Moody Originals PopRalph, Kris & Steve Joris Preckler Nosedrip Stan & Dynamite Soul Manu Lammens Rough Soul / R&B Techno Tropical Worldvibes Michel & Said The Soul Affair Deg Funky Bompa Lefto
    • 8. #discover - web- Easiest way to discover genres and artists. Ever.
    • 9. #my22 - web (now) & mobile (Q2 2012)- Save favorites in your personal my22 and share your playlist with friends (be the DJ)
    • 10. #advertising- Brands buy ‘branded playlists’ (Nike, Museumn8, Malibu, North Sea Jazz, Radio538, a.o.) Both website, iPhone & Android app start with ‘branded playlist’. Major promotion for brand, audience loves the playlist and promotes the brand.
    • 11. #advertising- Brands buy ‘branded playlists’ (Nike, Museumn8, Malibu, North Sea Jazz, Radio538, a.o.) Both website, iPhone & Android app start with ‘branded playlist’. Major promotion for brand, audience loves the playlist and promotes the brand.
    • 12. #discover - mobile- Easiest way to discover genres and artists. Ever.- iPhone app launched October 22nd ‘10After 80k free downloads, switched to €1,5940k paid downloads since April ’11.- Android app launched November 7th ’1130k free dowloads since, free app withstartup advertisements.
    • 13. #discover - mobile- Easiest way to discover genres and artists. Ever.- Listen wherever you go- Share ‘now playing’ on Twitter & FB- Instantly buy tracks via iTunes or 7Digital- Apple Airplay compatible
    • 14. #premium (Q2 2012)- Subscription model for mobile and API (Sonos / Logitech)- My22 FreeSave favorites (greyed out when not available),share your playlist, rating.- My22 LightAs Free + API, availability on mobile, save 22favorites for ever, Lastfm scrobbeling.- My22 HeavyAs Light + offline syncing, save 222 favoritesfor ever, customize your playlist, add and seewhat friends listen to.
    • 15. #stats 3000000 2500000 2000000 1500000 1000000 500000 2010 Q1 Q2 Q3 Q4 2011 Q1 Q2 Q3 Q4 Over 12 million visits Average time on-site (web): 44 minutes. Average time on-site (iPhone / Android): 33 minutes. Over 6 million streamed tracks per month (Q4 2011).
    • 16. #licensing Licensing deal with Buma/Stemra. Closely working together with record labels. Two of the four major record labels already sponsored 22tracks.
    • 17. #awardsNo other music service does what 22tracks does.The people love it. The industry loves it.- Top5 Innovative Company (’11, Accenture)- Nomination Amsterdam Prize (’11, Fonds voor de Kunsten)- Startup of the Year and Best App (’11, Dutch Startup Awards)- Company Award, Best Online Music Initiative (’11, Noorderslag Interactive Awards)- Top 100 new European companies (’11, Red Herring)- Best B2C / Overall Public Winner (’10, The Next Web)
    • 18. #social- Share- 55.000+ Facebook likes (top10 brand NL Facebook)- 8.500+ Twitter followers- Listeners, artists, famous people support 22tracks
    • 19. #experience- Brand

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