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The Connected TV - IDATE


The impact of connected TV on managed TV networks

The impact of connected TV on managed TV networks

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  • Gilles,

    I am assuming that your Slide 7 would be subject to change with respect to Google TV. GTV would actually create an Open system on a TV. GTV wants to break down any walled gardens on the TV.

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  • 1. The connected TV A challenge for managed TV networks May 2009 Gilles Fontaine [email_address]
  • 2. An old story ?
    • Bringing the web to TV never succeeded
    • But things have changed !
    • Strong combination of enablers to back up the disruption:
      • Improving QoS on the Internet
      • Video content on the web
      • Consumers familiar with web content
      • A growing base of multimedia boxes
      • And many contenders…
    Verizon ISP C+/Le Cube Pay TV Operators Apple Ecosystem Provider Vudu, Roku, Popcorn Hour, Verismo VuNow Hybrid Boxes manufacturers Google/Yahoo Internet Companies Microsoft, Sony, Nintendo Home Consoles Manufacturers Samsung, LG, Sony… TV Manufacturers
  • 3. Many approaches to connected TV solutions
    • Multimedia Boxes
    • Internet access boxes
    • TVs
    • Services (weather, travel…)
    • Personal/P2P content
    • Premium content, eg movies
    • TV branded content, eg catch-up TV
    • Over the top content, eg YouTube
    • Integration with broadcast
    • Competition with broadcast
    • Walled garden
    • Technically managed
    • No service provider
    Service provision
  • 4. The concept(s): Multimedia boxes Embedded web video services Personal content on TV +
  • 5. The concept (s): Yahoo Widgets Yahoo!TV Widget menu Widget Flickr
  • 6. The concept(s): Boxee Runs on Apple TV Access to any web video services Includes a recommendation tool
  • 7. Opportunities for web players/Threats to the TV packagers New walled gardens on TV Competition for VOD services Competition for TV packages Competition for advertising New services capturing part of the TV value YouTube Netflix Yahoo Google Apple TV Apps stores Access to the TV set New outlet for Web video services New advertising inventory on the interface A new Android-based EPG
  • 8. The TV providers answer: Verizon/FIOS Update of Facebook status with the remote Display Twitter members watching the programme
    • Launch catch-up TV
    • Enhance VOD services
    • Embed Best of the web
  • 9. So ? QoS ? Services: Appstore Vs Hulu ? Who will be in charge of customer care ? Any strong TV material on the Web ? Footprint of « advanced » broadcast networks will be key In the USA: Content industry keen to protect the cable industry Europe: Depending on roll-out of IPTV and upgrade of cable networks