Why you should focus on local seo first
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Why you should focus on local seo first

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http://www.marketinggrin.com This article looks at why it is sensible to concentrate on local search phrases initally such as: seo Essex, SEO Colchester etc. rather than going for competive keywords ...

http://www.marketinggrin.com This article looks at why it is sensible to concentrate on local search phrases initally such as: seo Essex, SEO Colchester etc. rather than going for competive keywords straight away like search engine optimisation

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Why you should focus on local seo first Document Transcript

  • 1. It is much better to beon page 1 in Googlefor local search thanpage 5 for nationalsearchesThe typical level of time spent online isgrowing every day. Many men andwomen spend a long time on Facebookand Googling the next thing that theywant to buy. Actually, the internet playsa part in just about all sales.The World Wide Web is so big since it is convenient and in most circumstances, more cost-effective. Whats more, it provides the opportunity for individuals to interact despite livinghundreds of miles apart absolutely free of charge. The internet is huge and is only going toget much larger.Companies are able to advertise on the internet for a much lower cost than traditionaladvertising along with the additional advantage of far better relevance. The web isnt onlyaltering daily life; it is changing the way in which we do business.Search engine marketing means that you can promote your services and products to anenormous audience and an audience that is far greater in comparison with every othermarketing and advertising medium. By advertising on the internet you can advertise to ahuge amount of people easily and at a reasonable cost. This isnt doable with othermarketing mediums.With SEO and PPC advertising, people are searching for your products and so you arefulfilling a demand rather than generating it like you do with other advertising and marketingmediums. Conversion rates are unsurprisingly significantly higher.Usually businesses are not able to track their advertising efforts easily and consequently donot know how much revenue their campaigns are making. As search engine optimisationand pay per click campaigns are electronic, fitting campaign tracking is incrediblystraightforward so you know exactly how much your online campaigns are generating.The start-up cost of an online store is much cheaper than a bricks and mortar store lettingyou compete with the largest corporations. For this reason, businesses online can grow at aconsiderably faster rate than other companies.Due to these reasons, search engine optimisation and pay per click advertising is the idealConfidentiality AgreementThe information contained within this document is confidential and is supplied solely for your internal use. You agree that you willsafeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those personsneeding the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin LtdCopyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com
  • 2. spot to advertise your business whetheryou are a large or small business. It isadvisable to alter your organic rankingexpectations depending on your budget. Itis a good idea for smaller organisationsthat do not have the same budget as biggerbusinesses to focus on local, long tailsearches initially before later targetingmore generic search terms. For example,for those who are a search engineoptimisation agency in Colchester, youdlook to focus on keyword phrases such asSEO Colchester or SEO Essex.SEO Essex is a longer tail search than saySEO and of course the amount of corporations that focus on that search phrase areconsiderably lower than the term search engine marketing and as a result it is much lesscompetitive and much easier to rank for. It is a lot better to do this than to attempt to rank forcompetitive search terms and failing as the top three positions get the majority of the clicks.Long term you will have the ability to target tougher search terms that get much moresearches with the income that you earn from much easier keywords and phrases. The mainpoint though is always to target search terms which are within reach so that your searchengine marketing campaign is lucrative.Confidentiality AgreementThe information contained within this document is confidential and is supplied solely for your internal use. You agree that you willsafeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those personsneeding the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin LtdCopyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com