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Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
Giantstep comicreply presentation
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Giantstep comicreply presentation

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Transcript

  • 1. comicreply.com
  • 2. About Giant Step [ giantstep.ca ]Digital Marketing Agency, based in Toronto, clients worldwideDeveloping strategic marketing campaigns + online properties eLearning social mobile web sites media + kiosk casual custom eCommerce games appsFocus on branded online experiences = marketing results!Delivered 50+ interactive projects since 2003, including work for:
  • 3. Gogos Crazy BonesInternational best-selling toy brand
  • 4. Consumer web marketing destination> Adapt content / product catalogs> Club membership / safe social media> Personal collections> Branded games> Branded activities/contests> Downloads* Multiple languages* Regional products* Regional promos ? custom CMS
  • 5. Our expertise: Technology HTML/HTML5 Email Marketing Will it work? Javascript/jQuery FacebookConnect PHP/MySQL Mobile versions Not slow? Not crush? Integration Flash/Flex Testing On all browsers? Servers/Hosting Marketing Designunique visits Usability Will they come back? Will they use it? LookTime spent & Feel UGC posts Bring friends? Enjoy it? Brand Repeat visits Guidelines Often? Love it? Sharing Wow Factor
  • 6. Digital Platform for UGC Contests | Overview
  • 7. Great Marketing ROI:* Million+ UGC posts* Tens of millions of views/votes* Interactive media awards "Sold more than 400 millon units in 20-plus markets.."
  • 8. ComicReply™ is an audience engagement platform, that enables your fans to create ‘fan-art’ using elements from your content.Enables many types of contests:* Comics * Audio narration* Characters * Postcard / Scene* Objects * Photo* Drawing * VideoOn every screen:Web, MobileFacebook, etc.
  • 9. remix branded content toat end of contest produce fan-art the most-voted post is posts win prizes moderated before going live creator fans vote shares their for their favorite post to get votes fan-art posts fans browse, search and view branded fan-art
  • 10. ComicReply™ is a marketing machine that can operate24/7/365, growing the fan base + sales* Identify + activate your fans and friends (grow mailing list)* Leverage interests to extend reach (through meta-content)* Extend ancillary long-tail salesComicReply™ is for everyone:* Brands / agencies* Content marketers * New productions * Archival content (still has fans)* SMEs + distributors to SMEs (ISPs,etc.)
  • 11. ID EACreative Contests can take many forms: S* "Make a Smurf" contest select head, body, arms, clothes, accessories to create and name your own Smurf - most-voted in gallery Smurf wins! Hipsmurf Wisemurf* "Pizza party" contest select pizza toppings to create and name your own pizza - most-voted receipe wins a pizza party!* "Simpsons Comics" contest Tomatoattack Lemochili select Simpsons elements to create Simpsons comics: > backgrounds / scenes > characters / poses > accessories / props > special fx > sound bite / background music > audio-record / narrate your comics > add drawing on everything + more oops - most-voted comics wins a Simpsons DVD!
  • 12. Pet Comicscontest atScoopyBags.comPet owners createcomics with pics oftheir pets and themost-voted eachmonth wins"a years supplyof poop bags!"Also directs productsales (poop bags) and aportion of sales goes tothe Cancer SocietysBark For Life fund.
  • 13. Big plans: product interface (in dev)
  • 14. Big plans: admin panel (in dev)
  • 15. SAAS platform available on a monthly fee + extras (usage, fb + mobileapps), custom implementations, and also for IP-Swaps and other

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