WHERE TV MEETS THE NET
“Give a TV ad a second live using web”- Create extra reach for TV
campaigns (youngsters)- Stimulate interaction with custo...
“Give a TV ad a second live using web”- Create extra reach for TV
campaigns (youngsters)- Stimulate interaction with custo...
“Give a TV ad a second live using web”- Create extra reach for TV
campaigns (youngsters)- Stimulate interaction with custo...
Bubble : CAP 2Bubble : CAP 2
Close button: On
click no more
Netspots are
shown this day
Close button: On
click no more
Net...
Video: CAP 1Video: CAP 1
Full Screen attentionFull Screen attention
PollPoll
Rate your videoRate your video
Demo movie:
http://dl.dropbox.com/u/8164427/Netspot_ASC3.mov
Live online demo on Netlog.com:
http://ar.netlog.com/?forceto...
CASES
AVERAGE
USER RATINGS
test cases
7,9/10
Users react positively:
AVERAGE
CTR BUBLE
test cases
6,1%
GOOD PERFORMANCE:
AVERAGE
% viewers who answer poll
test cases
9,2%
GOOD PERFORMANCE:
Extra revenues without sales effort
No cannibalization on current ad formats
(no loss of inventory + get budget from TV ad...
JOIN
THE NETSPOT NETWORK
in Romania
www.q2m.ro/netspot
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Netspot presentation publisher

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Netspot presentation publisher

  1. 1. WHERE TV MEETS THE NET
  2. 2. “Give a TV ad a second live using web”- Create extra reach for TV campaigns (youngsters)- Stimulate interaction with customers- Get feedback of TV campaigns (ratings, polls)- Link viewers and feedback to demographic data- Create viral impact and give your spot even a 3rd live “Give a TV ad a second live using web”- Create extra reach for TV campaigns (youngsters)- Stimulate interaction with customers- Get feedback of TV campaigns (ratings, polls)- Link viewers and feedback to demographic data- Create viral impact and give your spot even a 3rd live WHERE TV MEETS THE NET
  3. 3. “Give a TV ad a second live using web”- Create extra reach for TV campaigns (youngsters)- Stimulate interaction with customers- Get feedback of TV campaigns (ratings, polls)- Link viewers and feedback to demographic data- Create viral impact and give your spot even a 3rd live “Give a TV ad a second live using web”- Create extra reach for TV campaigns (youngsters)- Stimulate interaction with customers- Get feedback of TV campaigns (ratings, polls)- Link viewers and feedback to demographic data- Create viral impact and give your spot even a 3rd live WHERE TV MEETS THE NET is a video advertising product where - user decides whether he wants to watch or not - user can indicate whether he likes the spot (rating) - user can give his opinion (poll) - brands can do market research/feedback while advertising (poll) - brands get insights in who is watching/liking/… their spot - TV advertisers can easily extend their campaign online without extra costs for creation
  4. 4. “Give a TV ad a second live using web”- Create extra reach for TV campaigns (youngsters)- Stimulate interaction with customers- Get feedback of TV campaigns (ratings, polls)- Link viewers and feedback to demographic data- Create viral impact and give your spot even a 3rd live “Give a TV ad a second live using web”- Create extra reach for TV campaigns (youngsters)- Stimulate interaction with customers- Get feedback of TV campaigns (ratings, polls)- Link viewers and feedback to demographic data- Create viral impact and give your spot even a 3rd live WHERE TV MEETS THE NET How it works…
  5. 5. Bubble : CAP 2Bubble : CAP 2 Close button: On click no more Netspots are shown this day Close button: On click no more Netspots are shown this day
  6. 6. Video: CAP 1Video: CAP 1 Full Screen attentionFull Screen attention PollPoll Rate your videoRate your video
  7. 7. Demo movie: http://dl.dropbox.com/u/8164427/Netspot_ASC3.mov Live online demo on Netlog.com: http://ar.netlog.com/?forcetoonspot=211848
  8. 8. CASES
  9. 9. AVERAGE USER RATINGS test cases 7,9/10 Users react positively:
  10. 10. AVERAGE CTR BUBLE test cases 6,1% GOOD PERFORMANCE:
  11. 11. AVERAGE % viewers who answer poll test cases 9,2% GOOD PERFORMANCE:
  12. 12. Extra revenues without sales effort No cannibalization on current ad formats (no loss of inventory + get budget from TV adspend) Keep your users on your site (Action happens on the spot – no clickout) Very easy implementation Publisher benefits:
  13. 13. JOIN THE NETSPOT NETWORK in Romania www.q2m.ro/netspot

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