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Suppliment - Few & Long Or Many & Quick
 

Suppliment - Few & Long Or Many & Quick

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Agency 2.1 - Some of the thinking that didn't make the original presentation but is none the less valid.

Agency 2.1 - Some of the thinking that didn't make the original presentation but is none the less valid.

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    Suppliment - Few & Long Or Many & Quick Suppliment - Few & Long Or Many & Quick Presentation Transcript

    • Agency 2.0 DIGITAL HEART/ DISCIPLINE HEAD RESOURCE LAYER T-SHAPED PEOPLE THIN AGENCY FLOATING FIVER CUSTOMER JOURNEY CONSTANT BETA DATA, DATA, DATA
    • Discipline Head / Digital Heart Branding Direct DIGITAL Reputation Management online/outdoor/social/ mobile Activation Media
    • A Digital Agency Consulting Into Existing Structures Allows More Efficient Use of Scarce Resources Strategy Existing Account Creative Producer Structure Technology
    • Afew T-Shaped People Beat Many I-Shaped People; Delivering More Efficient and Better Work Dave Armano
    • Working Across The Customer Journey Ensures Consumer Consistency Repeat Awareness Consideration Purchase Advocacy Purchase Insight Strategy Channel/ Creative Measurement
    • Floating Fiver Between Disciplines Ensures Specialist Resources Are Available To Everyone Ad Direct Action PR COLLABORATION FUND
    • Data, Data, Data - Measure Everything & Connect It Where Possible Earned media Impressions/Viewed Brand Awareness Offline & Online # media mentions Clicked/Responded Message # Association Search Arrived Increased # Cost per Action searches Brand Conversion Higher search Favourability Action/Activity results # % £ Greater results Purchase share Consideration Purchase # Word of Mouth # posts/blog Repeat mentions Purchase Mentions per # user Likelihood to Inbound links Advocacy Recommend Send to friend #
    • Constant Beta – Fire, Ready, Aim – Get Into The Market Place Fast And Optimise When There CAMPAIGN EFFECTIVENESS TIME
    • Resource Layer TOOLS TRAINING RESEARCH PEOPLE
    • THANK YOU GILES.RHYSJONES@OGILVY.COM www.slideshare.net/gilesrhysjones http://interactivemarketingtrends.blogspot.com