Giles Rhys Jones


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CV 02 2010

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Giles Rhys Jones

  1. 1. GILES RHYS JONES OGILVY WORLDWIDE Global Digital Strategy Director, 01/10-PRESENT Unilever Tasked with driving digital & innovation through one of Ogilvy‟s largest and more traditionally minded global accounts. DOVE – DEO, HAIR, SKIN PONDS HELLMANS FLORA VASELINE ICE CREAM OGILVY GROUP UK Digital Strategy Director, 06/08-12/09 Entertainment, Labs & Interactive My role is to inspire, develop and convert digital and innovation opportunities across the whole of Ogilvy‟s client base. Our offering ranges from digital PR, social and media planning to digital direct, branding and activation. I am also lead digital planner on Unilever and American Express. I have also been involved in the creation of two a new units for the group. - Ogilvy Entertainment focuses on creating branded & advertiser funded content for clients. - Ogilvy Labs creates new applications, applies new technology and drives innovation within the agency and our clients. This included selling in and installing a media lab based on the Ogilvy model at Unilever headquarters in London. Through global training, speaking and commentary I also help to present our digital point of view to the wider industry. I am particularly interested in new ways of working having developed and championed Ogilvy‟s crowdsourcing solution- OgilvyBrainz, our partner management tool - OgilvyBlackBook and run My blog is in the top 50 UK marketing and top 15 global ad planning blogs KODAK – Capture, Printer, Gallery DHL (pitch win) – Corporate BT Unilever – OMO, PONDS, Innovation Lab, Dove AMERICAN EXPRESS BP & Castrol OGILVYONE Director, Interactive 10/04-6/08 A board member I was responsible for interactive strategy across key clients and driving the interactive agenda across the company. I developed the agency‟s digital credentials and was a key member of the new business team. IBM SAMSUNG(pitch win) CASTROL (pitch win) AVIS (pitch win) CRUK (pitch win) DRAFT Group Account Director 11/03-09/04 The opportunity to deliver global integrated campaigns for HSBC, one of the world‟s largest brands and as well as the chance to further develop line management skills tempted me back to advertising agency life. As part of agency management team I also guided the direction of the agency. I managed a team of 6, including 3 ADs, across a range of established and growing clients delivering across DM, print & online. HSBC UK/GLOBAL/OFFSHORE UNILEVER - Comfort THE BRAND COMPANY (HK) Marketing Consultant 05/02-08/03 As part of the strategic team of this visionary new company I defined clients‟ brands and helped to reengineer their businesses around them working with HR, Process, Business and Marketing as well as specialist agencies. I helped to develop and document the unique Brand Centered Management™ tools and process as well as develop marketing materials and pitch new business. SMARTONE (pitch win) International Finance Centre Mall (pitch win) AGENCY REPUBLIC Co-founder, Connections Director 01/01-04/02 JV between CHJM & AGENCY.COM Founding member of Omnicom media-neutral agency I was responsible for connecting with consumers across all media, working with account, creative and external supplier teams to create integrated & measurable campaigns for all clients. Responsible for new business development I ensured rd regular coverage in key industry titles, mined existing agency contacts, leveraged 3 parties and organized marketing materials including web site, presentations & brochures. GENIE (NOW O2) (pitch win) BOOTS: PURE BEAUTY - 07748653352 22 Kenilworth Avenue, Wimbledon, SW19 7LW
  2. 2. GILES RHYS JONES AGENCY.COM Advertising Group Co-founder & Strategy Director 08/98 – 12/00 Growing beyond AGENCY.COM‟s core discipline of web site development I co-founded, built and helped manage a multi- discipline team & process to deliver groundbreaking digital marketing campaigns. I led key accounts from pitch, building long lasting and strong client relationships all levels. I was also responsible for campaign strategy, customer propositions and integrating with other client agencies BRITISH AIRWAYS (pitch win) ONEWORLD (pitch win) SAATCHI & SAATCHI Account Manager 06/95 – 08/98 In a specialist team I worked on anything that didn‟t fit into the „traditional ATL‟ constraints included producing online ads, web sites, video kiosks, 3D, retail solutions and PR events. Working in emerging technology and techniques I sourced suppliers, developed process and did everything from make the tea and writing contacts reports to coding banners and media results analysis. HEWLETT PACKARD ENERGY SAVINGS TRUST: POWERSHIFT PLAYTEX Account Executive Working on one of the agency‟s largest accounts I received some of the best training in the industry including the intensive Saatchi Graduate Trainee Program and subsequent in-house & IPA courses. RANDOM HOUSE HEWLETT PACKARD PERIPHERALS Education Loughborough University UK BA Hons Industrial Design 1992-1995 Shell Tech. Enterprise Program Scholarship Summer Placement 6-9 of 1994 Western Reserve Academy USA ESU Scholar and Honour Roll Student 1991-1992 1986-1991 Dulwich College UK 3 A Levels (Maths, Art, Physics) 10 GCSEs Other Interests I competed in rugby, water polo and rifle shooting at International and National levels in my youth and am still a keen sportsman though a variety of broken bones have curtailed some of the more risky ones. I enjoy cooking, gym, snowboarding, sailing and I have a passion for travel. 2 children, a wife and a Victorian house refurbishment in Wimbledon more than fill the hours between work. References “One of the freshest and most perceptive thinkers I have ever worked with.” August 29, 2007 Rory Sutherland, Vice Chairman, Ogilvy Group UK. Chairman IPA. LinkedIn “Giles is passionate and insightful about everything digital, combines strategic with creative thinking, and likes to make boundaries - real or self-imposed - disappear. You'll love working with him.” January 3, 2007 Patou Nuytemans, Chief Digital Officer, Ogilvy Group EAME. LinkedIn "@gilesrhysjones is the future of digital integration, the original digintegrator..." September 2009 John Bell, Global MD of Ogilvy 360 Digital Influence Practise. President WOMMA. Twitter Social - 07748653352 22 Kenilworth Avenue, Wimbledon, SW19 7LW