GILES RHYS JONES
Ogilvy Group Digital Strategy Director 06/08-Present
1I work across all clients to inspire, convert and develop opportunities across the range of Ogilvy’s digital offering from
digital PR and media to direct, branding and activation.
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3Through global training, speaking and commentary I also help to present our digital point of view to the wider industry. I
am also the global digital planner on DHL, American Express and across BT consumer & business in the UK.
4I have also been involved in the creation of two a new units for the group: Ogilvy Entertainment focuses on creating
branded & advertiser funded content for clients. Ogilvy Labs creates new applications, technology and drives innovation
within the agency and our clients currently focusing on mobile.
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KODAK DHL (pitch win) BT
Unilever – OMO, PONDS, Innovation Lab AMERICAN EXPRESS
OgilvyOne Director, Interactive 10/04-6/08
6A board member I was responsible for interactive strategy across key clients and driving the interactive agenda across
the company. I developed the agency’s digital credentials and was a key member of the new business team.
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IBM SAMSUNG(pitch win) CASTROL (pitch win)
AVIS (pitch win) CRUK (pitch win)
DRAFT Group Account Director 11/03-09/04
1The opportunity to deliver global integrated campaigns for HSBC, one of the world’s largest brands and as well as the
chance to further develop line management skills tempted me back to advertising agency life.
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3As part of agency management team I also guided the direction of the agency. I managed a team of 6, including 3 ADs,
across a range of established and growing clients delivering across DM, print & online.
HSBC UK/GLOBAL/OFFSHORE UNILEVER - Comfort
THE BRAND COMPANY (HK) Consultant 05/02-08/03
1As part of the strategic team of this visionary new company I defined clients’ brands and helped to reengineer their
businesses around them working with HR, Process, Business and Marketing as well as specialist agencies.
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3I helped to develop and document the unique Brand Centered Management™ tools and process as well as develop
marketing materials and pitch new business.
SMARTONE (pitch win) International Finance Centre Mall (pitch win)
AGENCY REPUBLIC Co-founder, Connections Director 01/01-04/02
1JV between CHJM & AGENCY.COM Founding member of media Omnicom media-neutral agency
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3I was responsible for connecting with consumers across all media, working with account, creative and external supplier
teams to create integrated & measurable campaigns for all clients. Responsible for new business development I ensured
regular coverage in key industry titles, mined existing agency contacts, leveraged 3rd parties and organized marketing
materials including web site, presentations & brochures
GENIE (NOW O2) (pitch win) BOOTS: PURE BEAUTY

GILES RHYS JONES
AGENCY.COM Advertising Group Co-founder & Strategy Director 08/98 – 12/00
1Growing beyond AGENCY.COM’s core discipline of web site development I co-founded, built and helped manage a
multi-discipline team & process to deliver groundbreaking digital marketing campaigns.
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3I led key accounts from pitch, building long lasting and strong client relationships all levels. I was also responsible for
campaign strategy, customer propositions and integrating with other client agencies
BRITISH AIRWAYS (pitch win) ONEWORLD (pitch win)
SAATCHI & SAATCHI Account Manager 06/95 – 08/98
1In a specialist team I worked on anything that didn’t fit into the ‘traditional ATL’ constraints included producing online
ads, web sites, video kiosks, 3D, retail solutions and PR events. Working in emerging technology and techniques I
sourced suppliers, developed process and did everything from make the tea and writing contacts reports to coding
banners and media results analysis.
HEWLETT PACKARD ENERGY SAVINGS TRUST: POWERSHIFT PLAYTEX
SAATCHI & SAATCHI Account Executive
1Working on one of the agency’s largest accounts I received some of the best training in the industry including the
intensive Saatchi Graduate Trainee Program and subsequent in-house & IPA courses.
RANDOM HOUSE HEWLETT PACKARD PERIPHERALS
Industry Recognition
1Digital and traditional awards include Campaign Poster Gold, IDM Effectiveness, Marketing New Media Agency of the
Year, Marketing Connections Grand Prix, New Media Age Effectiveness, Marketing Best International Integrated,
Campaign’s Direct Agency of the Year and a Cannes Lion.
Education
1Loughborough University UK BA Hons Industrial Design 1992-1995
1Shell Tech. Enterprise Program
Scholarship Summer Placement 06-09 1994
1Western Reserve Academy USA
ESU Scholar and Honour Roll Student 1991-1992
1Dulwich College UK
3 A Levels (Maths, Art, Physics) 10 GCSEs 1986-1991
Other Interests
1I competed in rugby, water polo and rifle shooting at International and National levels in my youth and am still a keen
sportsman though a variety of broken bones have curtailed some of the more risky ones.
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3I enjoy cooking, gym, softball, snowboarding and have a passion for travel. 2 children, a wife and a Victorian house
refurbishment in Wimbledon more than fill the hours between work.
4Very active in social media my blog is in the top 5 UK advertising blogs and top 10 global ad planning blogs.
http://interactivemarketingtrends.blogspot.com
Linked In References
“One of the freshest and most perceptive thinkers I have ever worked with.” August 29, 2007
Rory Sutherland, Vice Chairman, Ogilvy. Chairman IPA
“Giles is passionate and insightful about everything digital, combines strategic with creative thinking, and likes to make
boundaries - real or self-imposed - disappear. You'll love working with him.” January 3, 2007
Patou Nuytemans, EAME Digital Lead