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Branded Content Defined

Branded Content Defined

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Branded Content Defined Branded Content Defined Presentation Transcript

  • BRANDED 2.0
      • ENTERTAINMENT
  • An Advertising Perfect Storm Media Declining Revenues Landscape Fragmenting Marketing Need For Utility Entertainment Need For Funding Consumer Rejection Branded Entertainment
  • 8 Channels For Branded Entertainment BRANDED ENTERTAINMENT MUSIC EVENTS PUBLISHING FILM/VIDEO/TV GAMING THEATRE / DRAMATIC ARTS RADIO/AUDIO PARTNERSHIPS
  • 4 Levels Of Brand Integration Product Placement Product Integration Original Content Brand as Prop Brand as Character Brand as Storyteller Franchise Property Brand as Story
  • 2 Ways To Integrate Into The Marketing Mix Branded Entertainment Component Core
  • But The Game Keeps Changing… GOOGLE