Gilad Sasson - How to Build Links to a non existing site or service, Sphinconn SMX 2011

How to Build Links to a non existing service? [email_address]

New Domain
New service
Beta in 8 months
Very competitive key terms
Patent Pending / Secrecy
Must have SEO traffic when up
The Challenge

Nothing to Link to
We CANNOT expose the product
Link Brokers mock us
Big Sadness
The Problem

General Content
Yet Interesting and valuable
Industry Dictionary
KW targeted articles
Teasers, Trends
The Solution – On site

The Target

Link Buying come by
Article Distribution
Relevant Forums
Plugin Research
Web Profiles
Relevancy
The Solution – Off site

Where to get Links from? Vital Useful Relevant Not Relevant Off-topic " Google Quality Raters Guideline”

Where is the focus? 2009

2009 Share Habits (us)

2009 FB now #1 site in Visits

Press Release
6 weeks before product launches FB, Teaser Pre-launch efforts

All content goes to blog.domain.com with proper redirects
Heavy Launch PR
Bloggers Reviews
Plugin Distribution and Relevant forums
Demo, videos, FB, targeted anchors and more (6 weeks)
Back to the Story– Finally Running

Results?
55% of the traffic – organic search
First page, ATF for nice 2 word terms
Long tail success
#12 Google, #7 Bing for a very competitive 1 word term, 2 month old website.

What Do People like ? People need things to Idolize and Relate with

So what should you remember?
Be Creative
Don’t give up
Search for opportunities
Hire nekuda

Questions
?

Thanks + Contacts + Sources
Gilad Sasson,
[email_address]
@algoholic
Flickr.com
DesignBoom.com
AdsCaptcha.com
Clearseo.co.uk
http://www. גוגלטיוי .com
http://weird-websites.info
http://www.eff.org/deeplinks/
http://oddee.com/item_96937.aspx
http://www.familysecuritymatters.org/
Please don’t sue, Our lawyer is VERY expensive, TNX

Gilad Sasson - How to Build Links to a non existing site or service, Sphinconn SMX 2011

by Gilad Sasson on Jan 15, 2011

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Gilad Sasson - How to Build Links to a non existing site or service, Sphinconn SMX 2011 — Presentation Transcript