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Seeing your Invisible Audience
 

Seeing your Invisible Audience

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Whether you're a multi-national enterprise, a local deli or a mah-jong meetup, the proliferation of social network services like Twitter have created an expectation that you interact with your ...

Whether you're a multi-national enterprise, a local deli or a mah-jong meetup, the proliferation of social network services like Twitter have created an expectation that you interact with your customers, users and followers. There's an expectation to connect rather than broadcast. We've been hearing this over and over this morning - you are a brand. And as a brand you are expected to interact with your audience like a person would interact with others. You need to engage in conversations, provide and receive feedback, network, create hype, and do all this in a timely manner.

But how can we be expected to interact with an ever growing and diverse group of people when we can't really "see" them?

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    Seeing your Invisible Audience Seeing your Invisible Audience Presentation Transcript

    • Seeing Your Invisible Audience
      Making sense of the ebbs and flow of social data
      Gilad Lotan @gilgul
      Microsoft FUSE Labs - Cambridge, MA
    • Engage, not only Broadcast
      Flickr: peterfuchs
    • Interacting with an Invisible Audience
      Flickr: patrickmayon
    • Sculpting Data
      Alex Dragulescu
    • Relationships
      Preferences
      People
      Behavior
      Social Graphbased on people
      Cultural Norms
      Influence
      Location
      Perception
      Friendship
      People
    • Information Spreads through People
      Flickr: eekim
    • Attention is the Bottleneck
      Flickr: mangpages
    • #140conf
      morning
      @jeffpulver
      Israeli Startups
    • Visual Representation
    • Mine Digital Breadcrumbs - http://oneforty.com/gilgul/brandsconf
      Social Graphs are Useful (but Hard)
      Understanding Information Flow is Powerful
    • Thank You
      Gilad Lotan | @gilgul
      giladl@microsoft.com
      Microsoft FUSE Labs