Webcare in sports
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Webcare in sports

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Given at the University of Nijmegen on May 24th 2011

Given at the University of Nijmegen on May 24th 2011

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  • gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
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  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
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Webcare in sports Webcare in sports Presentation Transcript

  • Webcare in sportsLeave the athletes in charge! Gijsbregt BrouwerBabylon Symposium- Nijmegen- 24/05/2011
  • Gijsbregt Brouwer www.sport28.nlwww.brightguys.nl
  • Consumer 2.0Experiences 2.0 Webcare
  • via upstream.nl
  • Teams/leaguesAthletes via upstream.nl
  • Social networks world wide Facebook Twitter Hyves Myspace Flickr 600600450300 250 190150 52 11 0 2011
  • Time spent on social networks
  • Social networks ad revenues
  • From products& services to experiences
  • Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
Communi5es •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
Communi5es•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
Registra5on
  • Disruption
  • Build LASTING digital eco systems
  • TCC?
  • TwitterCode ofConductCommittee
  • QUESTIONS?
  • Follow
me:@gijsbregt@sport28