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Video content from chain to network

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Gijsbregt Brouwer
Gijsbregt Brouwer

The changing world of (video) content demands new content strategies. This is a short presentation of these changes. Simple models create reference for marketers and media managers and other interested in video content.

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Video Content Value From chain to network Gijsbregt Brouwer June 2007
Video Content Value Chain: linear fee based ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Content Value Chain: linear fee based Format Rights Raw video Edited video License fee Development fee Distribution fee Subscription Video on a channel + ads packaged Video on transport Video in the consumers home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer
Video Content Value Chain: linear advertisement based ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Content Value Chain: linear advertisement based Format Rights Raw video Edited video Development fee Non spot fee Distribution fee Subscription Video on a channel Video on transport Video in the consumers home ,[object Object],[object Object],[object Object],[object Object],Producer: Sub- contractor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Consumer Commercial fee through sales
Video Content Value Network: non-linear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Content Value Network: non-linear Stap 3 Advertisement Rights Different formats Raw video Edited video Video on the consumers device Video programmed on a channel Video transport Video storage
Video Content Value Network: non-linear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Content Value Network: non-linear Stap 3 Advertisement Rights Different formats Raw video Edited video Video on the consumers device Video programmed on a channel Video transport MULTIPLATFORM Video storage
Video Content Value Network: non-linear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Video content from chain to network

  • 1. Video Content Value From chain to network Gijsbregt Brouwer June 2007
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  • 7. Video Content Value Network: non-linear Stap 3 Advertisement Rights Different formats Raw video Edited video Video on the consumers device Video programmed on a channel Video transport Video storage
  • 8.
  • 9. Video Content Value Network: non-linear Stap 3 Advertisement Rights Different formats Raw video Edited video Video on the consumers device Video programmed on a channel Video transport MULTIPLATFORM Video storage
  • 10.