Sports2.0 US vs EU 2008

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A brief presentation on sports 2.0 in Europe (compared to the US) with some interesting examples

A brief presentation on sports 2.0 in Europe (compared to the US) with some interesting examples

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  • 1. Sports 2.0 Improving the sports experience thru mobile & internet
  • 2. Sports 2.0 Gijs br egt Brouwer www.brig htguys .nl
  • 3. Mission Bringing the optimal experience into sport US Sports Culture For profit Schools & companies Marketing & media driven
  • 4. Mission Bringing the optimal experience into sport
  • 5. Strategy Cry havoc and let slip the dogs of war EU Sports Culture Not for profit Clubs & federations Society & vitality driven
  • 6. Strategy Cry havoc and let slip the dogs of war
  • 7. Social Sport Matrix 1) Active vs passive 2) Site functionalities
  • 8.  
  • 9. Mission Bringing the optimal experience into sport US Sports 2.0
  • 10. Mission Bringing the optimal experience into sport
  • 11. Strategy Cry havoc and let slip the dogs of war EU Sports 2.0
  • 12. Strategy Cry havoc and let slip the dogs of war
  • 13. Strategy Cry havoc and let slip the dogs of war
  • 14. Strategy Cry havoc and let slip the dogs of war
  • 15. Strategy Cry havoc and let slip the dogs of war
  • 16. US  EU 1) Media driven 2) Enhance stadium experience 3) Time for sport assets to act
  • 17. US  EU
  • 18. EU  US 1) Active sponsor value 2) Enhance events for athletes 3) Time for sponsors to act
  • 19. EU  US