Sports 2.0 Improving the sports experience thru mobile & internet

Sports 2.0 Gijs br egt Brouwer www.brig htguys .nl

Mission Bringing the optimal experience into sport US Sports Culture For profit Schools & companies Marketing & media driven

Mission Bringing the optimal experience into sport

Strategy Cry havoc and let slip the dogs of war EU Sports Culture Not for profit Clubs & federations Society & vitality driven

Strategy Cry havoc and let slip the dogs of war

Social Sport Matrix 1) Active vs passive 2) Site functionalities

Mission Bringing the optimal experience into sport US Sports 2.0

Mission Bringing the optimal experience into sport

Strategy Cry havoc and let slip the dogs of war EU Sports 2.0

Strategy Cry havoc and let slip the dogs of war

Strategy Cry havoc and let slip the dogs of war

Strategy Cry havoc and let slip the dogs of war

Strategy Cry havoc and let slip the dogs of war

US  EU 1) Media driven 2) Enhance stadium experience 3) Time for sport assets to act

US  EU

EU  US 1) Active sponsor value 2) Enhance events for athletes 3) Time for sponsors to act

EU  US