Sports2.0 US vs EU 2008

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A brief presentation on sports 2.0 in Europe (compared to the US) with some interesting examples

Published in: Business, News & Politics, Sports
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Sports2.0 US vs EU 2008

  1. 1. Sports 2.0 Improving the sports experience thru mobile & internet
  2. 2. Sports 2.0 Gijs br egt Brouwer www.brig htguys .nl
  3. 3. Mission Bringing the optimal experience into sport US Sports Culture For profit Schools & companies Marketing & media driven
  4. 4. Mission Bringing the optimal experience into sport
  5. 5. Strategy Cry havoc and let slip the dogs of war EU Sports Culture Not for profit Clubs & federations Society & vitality driven
  6. 6. Strategy Cry havoc and let slip the dogs of war
  7. 7. Social Sport Matrix 1) Active vs passive 2) Site functionalities
  8. 9. Mission Bringing the optimal experience into sport US Sports 2.0
  9. 10. Mission Bringing the optimal experience into sport
  10. 11. Strategy Cry havoc and let slip the dogs of war EU Sports 2.0
  11. 12. Strategy Cry havoc and let slip the dogs of war
  12. 13. Strategy Cry havoc and let slip the dogs of war
  13. 14. Strategy Cry havoc and let slip the dogs of war
  14. 15. Strategy Cry havoc and let slip the dogs of war
  15. 16. US  EU 1) Media driven 2) Enhance stadium experience 3) Time for sport assets to act
  16. 17. US  EU
  17. 18. EU  US 1) Active sponsor value 2) Enhance events for athletes 3) Time for sponsors to act
  18. 19. EU  US

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