Sports and Quantified Self - introducing quantified sponsoring

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First introduction of the concept of quantified sponsoring, offering QS startups a way of finding a business model and offering multinationals a way to show purpose and a new ROI on partnerships in sports.
Also a short introduction in the world of sports and QS, with some interesting examples and cases and some new startups.

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  • Key points are:

    * Technology democratizes sports;
    * This is the first era when amateurs have innovations before the pros (from F1 model to lean model);
    * More input (sensors), faster processing (Moore’s Law), but not yet better output (feedback loops are rudimentary);
    * It’s time to take the platform as an asset to the world of advertising and sponsoring (the middle man is out anyway);
    * Bring not only sales and branding into sponsoring, but purpose;
    * Create platforms for quantified sponsoring: calories burnt in sport should be higher than calories ingested (on an individual level).
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Sports and Quantified Self - introducing quantified sponsoring

  1. 1. Quantified Self and sportsGijsbregt Brouwer - QSams - June 3rd, 2013maandag 3 juni 13
  2. 2. Quantified Self=movement to incorporate technologyinto data acquisition on aspects of apersons daily lifemaandag 3 juni 13
  3. 3. I’ve seen this before...heart rate monitor, trainings log, GPSmaandag 3 juni 13
  4. 4. What has changed?democratizing of technologymaandag 3 juni 13
  5. 5. The Next Web MagFlorian Gschwandtner, CEO Runtastic“Winning in sports is notjust for professionals, withtodays technology everyonehas access to mobile health& fitness apps.”maandag 3 juni 13
  6. 6. The Next Web MagGijsbregt Brouwer, Founder Sportnext“Technology isdemocratizing at a rapidpace. A good coach, heartrate monitor or shoe adviseis an app away.”maandag 3 juni 13
  7. 7. From F1 to leanFirst time in the historyof sports that amateurshave access to innovationbefore the prosmaandag 3 juni 13
  8. 8. What has changed?power of mobilemaandag 3 juni 13
  9. 9. Data procession powermobile technology is essential for sportsmaandag 3 juni 13
  10. 10. Inputsensors, video & audiomaandag 3 juni 13
  11. 11. Outputscreens everywhere. Feedback loopsmaandag 3 juni 13
  12. 12. What has changed?No more middle man, enter the platformmaandag 3 juni 13
  13. 13. Me runninga quantified self storymaandag 3 juni 13
  14. 14. Inputfoot scanmaandag 3 juni 13
  15. 15. Inputhydration sensor: MC10maandag 3 juni 13
  16. 16. Inputvideomaandag 3 juni 13
  17. 17. Inputrecovery feedback: sleep trackersmaandag 3 juni 13
  18. 18. Inputbio feedback: Scanadu Scoutmaandag 3 juni 13
  19. 19. Inputtracking appsmaandag 3 juni 13
  20. 20. Outputrunning analysismaandag 3 juni 13
  21. 21. Outputsmart helmetmaandag 3 juni 13
  22. 22. Output3D printed shoemaandag 3 juni 13
  23. 23. Outputsocial feedback: cheeringmaandag 3 juni 13
  24. 24. Outputsocial feedback: cheeringmaandag 3 juni 13
  25. 25. Outputsubliminal feedback: real time musicmaandag 3 juni 13
  26. 26. Input & outputsimple activity trackersmaandag 3 juni 13
  27. 27. Input & outputsocial & geo feedbackmaandag 3 juni 13
  28. 28. Input & outputGoogle Glass: ghostingmaandag 3 juni 13
  29. 29. Quantified sponsoringmaandag 3 juni 13
  30. 30. Be the platformNike Plus: training analysismaandag 3 juni 13
  31. 31. Own the dataNike Plus: tracking datamaandag 3 juni 13
  32. 32. Connect to indiviualsNike Plus dashboardmaandag 3 juni 13
  33. 33. ActivateNike Plus social competitionmaandag 3 juni 13
  34. 34. MotivateNike Plus gamificationmaandag 3 juni 13
  35. 35. Create corporate valuebranding - salesmaandag 3 juni 13
  36. 36. Create corporate valuepurpose!maandag 3 juni 13
  37. 37. Quantified sponsoringbuild the platform(Calories burned -/-calories ingested) > 0maandag 3 juni 13
  38. 38. Quantified sponsoringmake the change>maandag 3 juni 13
  39. 39. Follow me@gijsbregtmaandag 3 juni 13

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