Sports 2.0 version for IE university Madrid - Master of Sports Management

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How the (mobile) web is changing the world of sports in each and every way.
And how it changes that business we call sports.

Published in: Sports, Business
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  • gijsbregt@brightguys.nl www.brightguys.nl
  • gijsbregt@brightguys.nl www.brightguys.nl Foto: @denware
  • gijsbregt@brightguys.nl www.brightguys.nl Foto: @denware
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  • Sports 2.0 version for IE university Madrid - Master of Sports Management

    1. 1. Sport in 2010 Sport is social again Gijsbregt Brouwer IE University - Master in Sports Manamgement, 16/10/10
    2. 2. Gijsbregt Brouwer www.sport28.nl www.brightguys.nl
    3. 3. Sponsoring 2.0 Experiences Sports 2.0 Questions
    4. 4. Sports 2.0 Improving sports thru internet & mobile
    5. 5. Sponsoring 0.0 Maecenate
    6. 6. Sponsoring 1.0 Signage boarding
    7. 7. Sponsoring 1.5 Hospitality
    8. 8. Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
    9. 9. Sponsor and/or media Sponsee consumer fan platform <ul><li>Interaction </li></ul><ul><li>Value creation </li></ul><ul><li>Continuous experience </li></ul>Sponsoring 2.0
    10. 10. Sponsoring 2.0 Digital eco system
    11. 11. Sports = experience
    12. 12. <ul><li>Deepen : </li></ul><ul><li>Mobile </li></ul><ul><li>Smart stadium </li></ul><ul><li>Digital signage </li></ul><ul><li>Lengthen : </li></ul><ul><li>Communities </li></ul><ul><li>Games </li></ul><ul><li>Planning </li></ul><ul><li>Blogs </li></ul><ul><li>Registration </li></ul><ul><li>Broaden : </li></ul><ul><li>Communities </li></ul><ul><li>More content </li></ul><ul><li>Sport date/meet </li></ul><ul><li>Experience 1.0 : </li></ul><ul><li>No mobile </li></ul><ul><li>No web 2.0 </li></ul><ul><li>Not personal </li></ul><ul><li>No context </li></ul>
    13. 16. Build lasting platforms
    14. 17. Social sports Matrix
    15. 18. Passive Active
    16. 19. Active community
    17. 20. Passive community
    18. 21. Active tools
    19. 22. Active tools
    20. 23. Passive tools
    21. 24. Passive tools
    22. 25. Passive tools
    23. 26. Passive tools
    24. 27. Active news
    25. 28. Active news
    26. 29. Passive news
    27. 30. Active gaming
    28. 31. Passive gaming
    29. 32. Social sports Matrix
    30. 33. The connected cyclist
    31. 34. Questions or discussion
    32. 35. THX! @gijsbregt

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