Sports 2.0 Farewell to an era Gijsbregt Brouwer Barcelona - September 30, 2009

Gijsbregt Brouwer Sports 2.0 www.brightguys.nl

Sports 2.0 Improving sports thru internet & mobile

Sponsoring 0.0 Maecenate

Sponsoring 1.0 Signage boarding

Sponsoring 1.5 Hospitality

Crisis Sponsoring Sales driven

Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0

Sponsor and/or media Sponsee consumer fan platform Interaction Value creation Continuous experience Sponsoring 2.0

Interaction

Value creation

Continuous experience

Sports = experience

Deepen : Mobile Smart stadium Digital signage Lengthen : Communities Games Planning Blogs Registration Broaden : Communities More content Sport date/meet Experience 1.0 : No mobile No web 2.0 Not personal No context

Deepen :

Mobile

Smart stadium

Digital signage

Lengthen :

Communities

Games

Planning

Blogs

Registration

Broaden :

Communities

More content

Sport date/meet

Experience 1.0 :

No mobile

No web 2.0

Not personal

No context

Build lasting platforms

Social sports Matrix

Passive Active

Active community

Passive community

Active tools

Passive tools

Active news

Passive news

Active gaming

Passive gaming

Social sports Matrix

The connected runner…

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