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                    <span style="font-size:14px;">Sport brands in the 2.0 age</span><br/>
                    From: <a href="http://www.slideshare.net/gijsbregt/">gijsbregt</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_392715"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/gijsbregt/sport-brands-in-the-20-ago?type=powerpoint" title="Sport brands in the 2.0 age">Sport brands in the 2.0 age</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=waddameeting-8mei08-pp03-1210179393073719-8&stripped_title=sport-brands-in-the-20-ago" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=waddameeting-8mei08-pp03-1210179393073719-8&stripped_title=sport-brands-in-the-20-ago" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/gijsbregt/sport-brands-in-the-20-ago?type=powerpoint" title="View Sport brands in the 2.0 age on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/branding">branding</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/brand">brand</a>)</div></div><br /><br />
                    A short introduction in branding thru sports in the 2.0 age.<br /><br />
                    <a href="http://www.slideshare.net/gijsbregt/sport-brands-in-the-20-ago">SlideShare Link</a>
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Sport brands in the 2.0 age

From gijsbregt, 5 months ago

A short introduction in branding thru sports in the 2.0 age.

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Slide 1: Sport 2.0 Sportbrands in a 2.0 world Gijsbregt Brouwer – sport 2.0 – 8/5/2008

Slide 2: About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gij Gijsbregt Brouwer – sport 2.0 – 8/5/2008

Slide 3: About today 1. Sport = experience 2. Sport = brand 3. Mixed roles 4. Discussion Gijsbregt Brouwer – sport 2.0 – 8/5/2008

Slide 4: Sport brands in a 2.0 world 1. Sport = experience 2. Sport = brand 3. Mixed roles 4. Discussion Gijsbregt Brouwer – sport 2.0 – 8/5/2008

Slide 5: Experience Economy • Pine & Gillmore (1999) • Commo

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