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Sport 2.0 Sponsorcongres 2009 17nov09

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Presentation for the sponsorcongres in Hotel Krasnapolski Amsterdam. Theme: exploding ideas.

Presentation for the sponsorcongres in Hotel Krasnapolski Amsterdam. Theme: exploding ideas.

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  • Sponsorcongres 2009
  • gijsbregt@brightguys.nl www.brightguys.nl Foto: @denware
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  • [email_address] http://www.twitter.com/gijsbregt http://www.linkedin.com/in/gijsbregt http://www.slideshare.net/gijsbregt http://www.delicious.com/gijsbregt
  • Transcript

    • 1. Sports 2.0 Farewell to an era Gijsbregt Brouwer Amsterdam, November 17, 2009
    • 2. Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
    • 3. Sports 2.0 Improving sports thru internet & mobile
    • 4. Sponsoring 0.0 Maecenate
    • 5. Sponsoring 1.0 Signage boarding
    • 6. Sponsoring 1.5 Hospitality
    • 7. Crisis Sponsoring Sales driven
    • 8. Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
    • 9. Sponsor and/or media Sponsee consumer fan platform
      • Interaction
      • Value creation
      • Continuous experience
      Sponsoring 2.0
    • 10.  
    • 11. Sports = experience
    • 12.
      • Deepen :
      • Mobile
      • Smart stadium
      • Digital signage
      • Lengthen :
      • Communities
      • Games
      • Planning
      • Blogs
      • Registration
      • Broaden :
      • Communities
      • More content
      • Sport date/meet
      • Experience 1.0 :
      • No mobile
      • No web 2.0
      • Not personal
      • No context
    • 13.  
    • 14.  
    • 15. Build lasting platforms
    • 16. Social sports Matrix
    • 17. Passive Active
    • 18. Active community
    • 19. Passive community
    • 20. Active tools
    • 21. Passive tools
    • 22. Active news
    • 23. Passive news
    • 24. Active gaming
    • 25. Passive gaming
    • 26. Social sports Matrix
    • 27. Case Rabosport
    • 28. Rabosport.nl
    • 29. Content sharing
    • 30. Social media
    • 31. Brand tools
    • 32. Innovation
    • 33. The connected runner…
    • 34. Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl

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