Sport 2.0 Sponsorcongres 2009 17nov09
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Sport 2.0 Sponsorcongres 2009 17nov09

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Presentation for the sponsorcongres in Hotel Krasnapolski Amsterdam. Theme: exploding ideas.

Presentation for the sponsorcongres in Hotel Krasnapolski Amsterdam. Theme: exploding ideas.

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  • Sponsorcongres 2009
  • gijsbregt@brightguys.nl www.brightguys.nl Foto: @denware
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  • [email_address] http://www.twitter.com/gijsbregt http://www.linkedin.com/in/gijsbregt http://www.slideshare.net/gijsbregt http://www.delicious.com/gijsbregt

Sport 2.0 Sponsorcongres 2009 17nov09 Sport 2.0 Sponsorcongres 2009 17nov09 Presentation Transcript

  • Sports 2.0 Farewell to an era Gijsbregt Brouwer Amsterdam, November 17, 2009
  • Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
  • Sports 2.0 Improving sports thru internet & mobile
  • Sponsoring 0.0 Maecenate
  • Sponsoring 1.0 Signage boarding
  • Sponsoring 1.5 Hospitality
  • Crisis Sponsoring Sales driven
  • Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
  • Sponsor and/or media Sponsee consumer fan platform
    • Interaction
    • Value creation
    • Continuous experience
    Sponsoring 2.0
  •  
  • Sports = experience
    • Deepen :
    • Mobile
    • Smart stadium
    • Digital signage
    • Lengthen :
    • Communities
    • Games
    • Planning
    • Blogs
    • Registration
    • Broaden :
    • Communities
    • More content
    • Sport date/meet
    • Experience 1.0 :
    • No mobile
    • No web 2.0
    • Not personal
    • No context
  •  
  •  
  • Build lasting platforms
  • Social sports Matrix
  • Passive Active
  • Active community
  • Passive community
  • Active tools
  • Passive tools
  • Active news
  • Passive news
  • Active gaming
  • Passive gaming
  • Social sports Matrix
  • Case Rabosport
  • Rabosport.nl
  • Content sharing
  • Social media
  • Brand tools
  • Innovation
  • The connected runner…
  • Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl