Sports 2.0 Farewell to an era Gijsbregt Brouwer Amsterdam, November 17, 2009
Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
Sports 2.0 Improving sports thru internet & mobile
Sponsoring 0.0 Maecenate
Sponsoring 1.0 Signage  boarding
Sponsoring 1.5 Hospitality
Crisis Sponsoring Sales driven
Sponsor  and/or media Sponsee Association Means Agreement Sponsoring 1.0
Sponsor and/or media Sponsee  consumer fan platform <ul><li>Interaction </li></ul><ul><li>Value creation </li></ul><ul><li...
 
Sports = experience
<ul><li>Deepen : </li></ul><ul><li>Mobile </li></ul><ul><li>Smart stadium </li></ul><ul><li>Digital signage </li></ul><ul>...
 
 
Build lasting platforms
Social sports Matrix
Passive Active
Active community
Passive community
Active  tools
Passive  tools
Active  news
Passive  news
Active  gaming
Passive  gaming
Social sports Matrix
Case Rabosport
Rabosport.nl
Content sharing
Social media
Brand tools
Innovation
The connected runner…
Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl
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Sport 2.0 Sponsorcongres 2009 17nov09

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Presentation for the sponsorcongres in Hotel Krasnapolski Amsterdam. Theme: exploding ideas.

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  • Sponsorcongres 2009
  • gijsbregt@brightguys.nl www.brightguys.nl Foto: @denware
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  • [email_address] http://www.twitter.com/gijsbregt http://www.linkedin.com/in/gijsbregt http://www.slideshare.net/gijsbregt http://www.delicious.com/gijsbregt
  • Transcript of "Sport 2.0 Sponsorcongres 2009 17nov09"

    1. 1. Sports 2.0 Farewell to an era Gijsbregt Brouwer Amsterdam, November 17, 2009
    2. 2. Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
    3. 3. Sports 2.0 Improving sports thru internet & mobile
    4. 4. Sponsoring 0.0 Maecenate
    5. 5. Sponsoring 1.0 Signage boarding
    6. 6. Sponsoring 1.5 Hospitality
    7. 7. Crisis Sponsoring Sales driven
    8. 8. Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
    9. 9. Sponsor and/or media Sponsee consumer fan platform <ul><li>Interaction </li></ul><ul><li>Value creation </li></ul><ul><li>Continuous experience </li></ul>Sponsoring 2.0
    10. 11. Sports = experience
    11. 12. <ul><li>Deepen : </li></ul><ul><li>Mobile </li></ul><ul><li>Smart stadium </li></ul><ul><li>Digital signage </li></ul><ul><li>Lengthen : </li></ul><ul><li>Communities </li></ul><ul><li>Games </li></ul><ul><li>Planning </li></ul><ul><li>Blogs </li></ul><ul><li>Registration </li></ul><ul><li>Broaden : </li></ul><ul><li>Communities </li></ul><ul><li>More content </li></ul><ul><li>Sport date/meet </li></ul><ul><li>Experience 1.0 : </li></ul><ul><li>No mobile </li></ul><ul><li>No web 2.0 </li></ul><ul><li>Not personal </li></ul><ul><li>No context </li></ul>
    12. 15. Build lasting platforms
    13. 16. Social sports Matrix
    14. 17. Passive Active
    15. 18. Active community
    16. 19. Passive community
    17. 20. Active tools
    18. 21. Passive tools
    19. 22. Active news
    20. 23. Passive news
    21. 24. Active gaming
    22. 25. Passive gaming
    23. 26. Social sports Matrix
    24. 27. Case Rabosport
    25. 28. Rabosport.nl
    26. 29. Content sharing
    27. 30. Social media
    28. 31. Brand tools
    29. 32. Innovation
    30. 33. The connected runner…
    31. 34. Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl
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