Sport 2.0 Sponsorcongres 2009 17nov09
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Sport 2.0 Sponsorcongres 2009 17nov09

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Presentation for the sponsorcongres in Hotel Krasnapolski Amsterdam. Theme: exploding ideas.

Presentation for the sponsorcongres in Hotel Krasnapolski Amsterdam. Theme: exploding ideas.

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  • Sponsorcongres 2009
  • gijsbregt@brightguys.nl www.brightguys.nl Foto: @denware
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  • [email_address] http://www.twitter.com/gijsbregt http://www.linkedin.com/in/gijsbregt http://www.slideshare.net/gijsbregt http://www.delicious.com/gijsbregt

Sport 2.0 Sponsorcongres 2009 17nov09 Presentation Transcript

  • 1. Sports 2.0 Farewell to an era Gijsbregt Brouwer Amsterdam, November 17, 2009
  • 2. Gijsbregt Brouwer Sports 2.0 www.brightguys.nl
  • 3. Sports 2.0 Improving sports thru internet & mobile
  • 4. Sponsoring 0.0 Maecenate
  • 5. Sponsoring 1.0 Signage boarding
  • 6. Sponsoring 1.5 Hospitality
  • 7. Crisis Sponsoring Sales driven
  • 8. Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0
  • 9. Sponsor and/or media Sponsee consumer fan platform
    • Interaction
    • Value creation
    • Continuous experience
    Sponsoring 2.0
  • 10.  
  • 11. Sports = experience
  • 12.
    • Deepen :
    • Mobile
    • Smart stadium
    • Digital signage
    • Lengthen :
    • Communities
    • Games
    • Planning
    • Blogs
    • Registration
    • Broaden :
    • Communities
    • More content
    • Sport date/meet
    • Experience 1.0 :
    • No mobile
    • No web 2.0
    • Not personal
    • No context
  • 13.  
  • 14.  
  • 15. Build lasting platforms
  • 16. Social sports Matrix
  • 17. Passive Active
  • 18. Active community
  • 19. Passive community
  • 20. Active tools
  • 21. Passive tools
  • 22. Active news
  • 23. Passive news
  • 24. Active gaming
  • 25. Passive gaming
  • 26. Social sports Matrix
  • 27. Case Rabosport
  • 28. Rabosport.nl
  • 29. Content sharing
  • 30. Social media
  • 31. Brand tools
  • 32. Innovation
  • 33. The connected runner…
  • 34. Twitter.com/gijsbregt Linkedin.com/in/gijsbregt Slideshare.net/gijsbregt Delicious.com/gijsbregt Brightguys.nl