Sport 2.0 Farewell to an era Gijsbregt Brouwer

Gijsbregt Brouwer Sport 2.0 www.brightguys.nl

Sport 2.0 Improving sports thru internet & mobile

Sponsoring 0.0 Maecenate

Sponsoring 1.0 Signage boarding

Sponsoring 1.5 Hospitality

Crisis Sponsoring Sales driven

Sponsor and/or media Sponsee Association Means Agreement Sponsoring 1.0

Sponsor and/or media Sponsee consumer fan platform Interaction Value creation Continuous experience Sponsoring 2.0

Interaction

Value creation

Continuous experience

Sport = experience

Deepen : Mobile Smart stadium Digital signage Lengthen : Communities Games Planning Blogs Registration Broaden : Communities More content Sport date/meet Experience 1.0 : No mobile No web 2.0 Not personal No context

Deepen :

Mobile

Smart stadium

Digital signage

Lengthen :

Communities

Games

Planning

Blogs

Registration

Broaden :

Communities

More content

Sport date/meet

Experience 1.0 :

No mobile

No web 2.0

Not personal

No context

Build lasting platforms

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