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Engaging the sports lover

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Published

Presentation for Atos Origin on the new sports consumer held at the Olympic Stadium Amsterdam on June 9th 2011

Presentation for Atos Origin on the new sports consumer held at the Olympic Stadium Amsterdam on June 9th 2011

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  • gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
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  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • @gijsbregt\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n

Transcript

  • 1. Engaging
the
sports
lover From
exposure
to
experience Gijsbregt
BrouwerAtos
Origin
New
Media
in
Sports
Event
‐
Olympic
Stadium
‐
09/06/2011
  • 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
  • 3. Sports
2.0Improving
sports
 thru
internet
&
 mobile
  • 4. Consumer
2.0 Experiences
2.0Share
the
experience
  • 5. Sports
consumer
  • 6. 

DisrupNon
  • 7. 

DisrupNon
  • 8. 

DisrupNon
  • 9. Sports
=
experience
  • 10. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniNes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniNes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraNon
  • 11. Some
more
theory
  • 12. Partnerships
1.0 AssociaNon Sponsor
 Sponseeand/or
media Agreement Means
  • 13. Partnerships
2.0 •
Engagement •
Value
creaNon •
ConNnuous
experience •
AuthenNcity EXPERIENCE Sponsor consumer fan Sponsee
and/or
media
  • 14. Sharing
the
experience
  • 15. Sharing
the
experience
  • 16. Claim
the
conversaNon
  • 17. It’s
an
app
world
  • 18. Second
screens
  • 19. Second
screens
  • 20. LocaNon
  • 21. 37
  • 22. Photograph: LeoLoves
  • 23. 39
  • 24. Follow
me
@gijsbregt