Engaging the sports lover

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Presentation for Atos Origin on the new sports consumer held at the Olympic Stadium Amsterdam on June 9th 2011

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  • gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
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  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • @gijsbregt\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
  • Engaging the sports lover

    1. 1. Engaging
the
sports
lover From
exposure
to
experience Gijsbregt
BrouwerAtos
Origin
New
Media
in
Sports
Event
‐
Olympic
Stadium
‐
09/06/2011
    2. 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
    3. 3. Sports
2.0Improving
sports
 thru
internet
&
 mobile
    4. 4. Consumer
2.0 Experiences
2.0Share
the
experience
    5. 5. Sports
consumer
    6. 6. 

DisrupNon
    7. 7. 

DisrupNon
    8. 8. 

DisrupNon
    9. 9. Sports
=
experience
    10. 10. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniNes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniNes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraNon
    11. 11. Some
more
theory
    12. 12. Partnerships
1.0 AssociaNon Sponsor
 Sponseeand/or
media Agreement Means
    13. 13. Partnerships
2.0 •
Engagement •
Value
creaNon •
ConNnuous
experience •
AuthenNcity EXPERIENCE Sponsor consumer fan Sponsee
and/or
media
    14. 14. Sharing
the
experience
    15. 15. Sharing
the
experience
    16. 16. Claim
the
conversaNon
    17. 17. It’s
an
app
world
    18. 18. Second
screens
    19. 19. Second
screens
    20. 20. LocaNon
    21. 21. 37
    22. 22. Photograph: LeoLoves
    23. 23. 39
    24. 24. Follow
me
@gijsbregt

    ×