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Engaging the sports consumer

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My presentation for the Nike European Leadership program on the ful digital day March 31st 2011

My presentation for the Nike European Leadership program on the ful digital day March 31st 2011

Published in: Sports, Business
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  • gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
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  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
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  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • @gijsbregt\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
  • Transcript

    • 1. Engaging
the
sports
consumer Sports
is
social
again Gijsbregt
BrouwerLeadershipOFFENSE
Program
‐
Nike
EHQ
‐
31/03/2011
    • 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
    • 3. Consumer
2.0Experiences
2.0 Sports
2.0
    • 4. Sports
2.0Improving
sports
 thru
internet
&
 mobile
    • 5. Sports
=
experience
    • 6. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniSes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniSes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraSon
    • 7. 

DisrupSon
    • 8. Some
more
theory Photograph: Cathal McNaughton/PA
    • 9. Sponsoring
1.0 AssociaSon Sponsor
 Sponseeand/or
media Agreement Means
    • 10. Sponsoring
2.0 •
Engagement •
Value
creaSon •
ConSnuous
experience plaWorm Sponsor consumer fan Sponsee
and/or
media
    • 11. DigitalEco
systems
    • 12. Build
LASTING plaWorms
    • 13. Social
sports
Matrix
    • 14. Passive AcSve
    • 15. AcSve
community
    • 16. Passive
community
    • 17. AcSvetools
    • 18. AcSvetools
    • 19. Passive tools
    • 20. Passive
 tools
    • 21. Passive
 tools
    • 22. Passive
 tools
    • 23. AcSve
news
    • 24. AcSve
news
    • 25. Passive
 news
    • 26. AcSve
gaming
    • 27. Photograph: LeoLoves
    • 28. AcSve
gaming Photograph: LeoLoves
    • 29. Passive
gaming
    • 30. Social
sports
Matrix
    • 31. Connected
cyclist
    • 32. Ques:ons?
    • 33. Follow
me
@gijsbregt

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