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Engaging the Runner
 

Engaging the Runner

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This is a presentation I gave for the business club of the Dam tot Dam running event in Amsterdam on June 28th 2011.

This is a presentation I gave for the business club of the Dam tot Dam running event in Amsterdam on June 28th 2011.

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  • gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
  • \n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl\n
  • \n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
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  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • @gijsbregt\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n

Engaging the Runner Engaging the Runner Presentation Transcript

  • Engaging
the
runnerOnce
a
runner,
always
a
runner Gijsbregt
BrouwerDam
tot
Dam
Sponsor
Event
‐
Amsterdam
‐
28/06/2011
  • Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
  • Sports
2.0Improving
sports
 thru
internet
&
 mobile
  • Consumer
2.0 Experiences
2.0Share
the
experience
  • Sports
consumer
  • 

DisrupKon
  • Athletes in charge
  • Sponsors own the rights
  • Realtime highlights
  • Consumers produce
  • Amateurs are pro’s
  • Middle man is out
  • Sports
=
experience
  • Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniKes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniKes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraKon
  • Some
more
theory
  • Partnerships
1.0 AssociaKon Sponsor
 Sponseeand/or
media Agreement Means
  • Partnerships
2.0 •
Engagement •
Value
creaKon •
ConKnuous
experience •
AuthenKcity EXPERIENCE Sponsor consumer fan Sponsee
and/or
media
  • Sharing
the
experience
  • Sharing
the
experience
  • Claim
the
conversaKon
  • It’s
an
app
world
  • Second
screens
  • Second
screens
  • LocaKon
  • 40
  • Photograph: LeoLoves
  • 42
  • Follow
me
@gijsbregt