Sports from 2011 on    Disruption in sports is hereSPECO special programme - Tilburg - 23/05/2011
Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
Web
2.0
‐
3.0 ConsumerExperiences   Cases
Social networks wereldwijd      Facebook    Twitter   Hyves   Myspace        Flickr            600600450300               ...
Time spent on social networks
Social networks ad revenues
Sponsoring
1.0               AssociaEon  Sponsor
                            Sponseeand/or
media               Agreement  ...
Sponsoring
2.0             •
InteracEon                                          •
Value
creaEon                          ...
Sponsoring 2.0Digital eco system
Sports
=
experience
Deepen:                     •
Mobile                     •
Smart
stadium                     •
Digital
signage Broaden: •
...
Build
lasEng
 plaIorms
Disruption
Social
sports
Matrix
Passive   AcEve
AcEve
community
Passive
community
AcEvetools
AcEvetools
Passive tools
Passive
 tools
Passive
 tools
Passive
 tools
Passive
 tools
AcEve
news
AcEve
news
Passive
 news
AcEve
gaming
Photograph: LeoLoves
AcEve
gaming          Photograph: LeoLoves
Passive
gaming
Social
sports
Matrix
The connected    cyclist
Case Rabosport
Case Rabosport Rabosport Now - social media aggregatie  meer dan 2M photo views        +50% traffic       3 publieksacties1...
Case Rexona en Hyves
Case Rexona en Hyves          Social media gaming         250K deelnemers      140K geplaatste gadgets          8M gadget ...
Case Aegon en OS
Case Aegon en OS    Sponsored content en social media  50K bezoek aegon.nl/schaatsen  200K video views op YouTube 20K bezo...
Case Amstel Gold Race
Case Amstel Gold Race       Personalized video + sharing        12.500 deelnemers  ruim 130.000 unieke bezoekersruim 600.0...
QuesEons?
Follow
me:@gijsbregt@sport28
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Disruption in sports
Upcoming SlideShare
Loading in...5
×

Disruption in sports

596

Published on

Given at the SPECO institute of sports marketing May 23rd 2011

Published in: Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
596
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • gijsbregt@brightguys.nl \nhttp://www.sport28.nl\nhttp://www.brightguys.nl\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • \n\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • gijsbregt@brightguys.nl www.brightguys.nl\nFoto: @denware\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • \n\n
  • gijsbregt@brightguys.nl\n
  • \n\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • gijsbregt@brightguys.nl\n
  • @gijsbregt\n
  • \n\n
  • \n\n
  • \n\n
  • (57 x terug naar de gadget, bijna 2x per dag)\n(226 pages per gadget!) --> engagement\n200K clickouts naar actiesite Rexona binnen twee dagen\n\n\n\n
  • \n\n
  • (blog/twitter/YouTube)\nEigen media en social media\n(130K voor 1 video met Sven)\n\nSponsored content (bij Telesport)\n\n\n\n
  • \n\n
  • \n\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
  • http://www.sport28.nl\nhttp://www.twitter.com/gijsbregt\nhttp://www.linkedin.com/in/gijsbregt\nhttp://www.slideshare.net/gijsbregt\n
  • Disruption in sports

    1. 1. Sports from 2011 on Disruption in sports is hereSPECO special programme - Tilburg - 23/05/2011
    2. 2. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
    3. 3. Gijsbregt
Brouwer www.sport28.nlwww.brightguys.nl
    4. 4. Web
2.0
‐
3.0 ConsumerExperiences Cases
    5. 5. Social networks wereldwijd Facebook Twitter Hyves Myspace Flickr 600600450300 250 190150 52 11 0 2011
    6. 6. Time spent on social networks
    7. 7. Social networks ad revenues
    8. 8. Sponsoring
1.0 AssociaEon Sponsor
 Sponseeand/or
media Agreement Means
    9. 9. Sponsoring
2.0 •
InteracEon •
Value
creaEon •
ConEnuous
experience plaIorm Sponsor consumer fan Sponsee
and/or
media
    10. 10. Sponsoring 2.0Digital eco system
    11. 11. Sports
=
experience
    12. 12. Deepen: •
Mobile •
Smart
stadium •
Digital
signage Broaden: •
CommuniEes •
More
content •
Sport
date/meet Lengthen:Experience
1.0: •
CommuniEes•
No
mobile •
Games•
No
web
2.0 •
Planning•
Not
personal •
Blogs•
No
context •
RegistraEon
    13. 13. Build
lasEng
 plaIorms
    14. 14. Disruption
    15. 15. Social
sports
Matrix
    16. 16. Passive AcEve
    17. 17. AcEve
community
    18. 18. Passive
community
    19. 19. AcEvetools
    20. 20. AcEvetools
    21. 21. Passive tools
    22. 22. Passive
 tools
    23. 23. Passive
 tools
    24. 24. Passive
 tools
    25. 25. Passive
 tools
    26. 26. AcEve
news
    27. 27. AcEve
news
    28. 28. Passive
 news
    29. 29. AcEve
gaming
    30. 30. Photograph: LeoLoves
    31. 31. AcEve
gaming Photograph: LeoLoves
    32. 32. Passive
gaming
    33. 33. Social
sports
Matrix
    34. 34. The connected cyclist
    35. 35. Case Rabosport
    36. 36. Case Rabosport Rabosport Now - social media aggregatie meer dan 2M photo views +50% traffic 3 publieksacties1.000-en foto’s en deelnemers
    37. 37. Case Rexona en Hyves
    38. 38. Case Rexona en Hyves Social media gaming 250K deelnemers 140K geplaatste gadgets 8M gadget views 30M + pageviews100K stuurden TAF naar 1,5M mensen
    39. 39. Case Aegon en OS
    40. 40. Case Aegon en OS Sponsored content en social media 50K bezoek aegon.nl/schaatsen 200K video views op YouTube 20K bezoekers voor eigen blog4.2M bezoekers bijna 50M paginas
    41. 41. Case Amstel Gold Race
    42. 42. Case Amstel Gold Race Personalized video + sharing 12.500 deelnemers ruim 130.000 unieke bezoekersruim 600.000 aantal bekeken videos 30% meer dan in 2009 517 shares per 10.000 deelnemers
    43. 43. QuesEons?
    44. 44. Follow
me:@gijsbregt@sport28
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×