0
Business in art 
Can we learn from sports? 
Gijsbregt Brouwer 
LinC Lab6 - Utrecht - August 25, 2014
Disruption
! 
When will internet video 
overtake TV? 
“That already happened.” 
- 
Eric Scmidt, CEO Google
1 on 1
1 to many
Many to many
Facts
Social networks world wide 
1200 
900 
600 
300 
0 
60 40 
70 
199 
200 
271 
313 300 
500 
1320 
Facebook Whatsapp Linked...
Use of smartphone
Use of smartphone 
2010 
82% 
18% 
2014 
37% 
63% 
Mobile Desktop
Number of users of Runkeeper 
35 
26,25 
17,5 
8,75 
0 
30 
23 
9 
6 
2 
0 0 
2008 2009 2010 2011 2012 2013 now
All running apps combined 
Far more than 
100M downloads
Pump it
Mobile revolution
Trends 
2nd decade 21st century
Tracking
"Sharing"
Fenced off
Smart real estate
Smart everything
Everything connected
All senses touched
Realtime world
Realtime world
Online = personal
Define personal?
2 cases
Outside is the new inside
Monopoly on sports?
Festivalization of the world
Offline = personal
Attention economy
Connecting offline & online
Creating memories
Creating memories
Concepting
More than sports
Business case? 
Ticket price 
Globalization 
New audiences
! 
Pink it and 
shrink it
Activewear conquering the street
Desportification of sports 
Performance 
Fitness 
Wellness 
Lifestyle
Lululemon athletica
Nike womens
Under Armour
Sharing your looks
Instagram in Nike + app
NTC on Vine
Zero degree touch points
Business case? 
More often 
Higher prices 
New audiences
5 tips
Be personal
Be conceptual
Be flexible
Be connected
Be different
Follow me @gijsbregt
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
Can art learn from sports? 2 business cases to explain!
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Can art learn from sports? 2 business cases to explain!

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For a class full of managers and CEO's in the world of art, I presented 2 business cases from sports. How does sport open up new markets and new revenue streams and could art do the same? Case by Nike and about concept runs.

Published in: Art & Photos
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Transcript of "Can art learn from sports? 2 business cases to explain!"

  1. 1. Business in art Can we learn from sports? Gijsbregt Brouwer LinC Lab6 - Utrecht - August 25, 2014
  2. 2. Disruption
  3. 3. ! When will internet video overtake TV? “That already happened.” - Eric Scmidt, CEO Google
  4. 4. 1 on 1
  5. 5. 1 to many
  6. 6. Many to many
  7. 7. Facts
  8. 8. Social networks world wide 1200 900 600 300 0 60 40 70 199 200 271 313 300 500 1320 Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine
  9. 9. Use of smartphone
  10. 10. Use of smartphone 2010 82% 18% 2014 37% 63% Mobile Desktop
  11. 11. Number of users of Runkeeper 35 26,25 17,5 8,75 0 30 23 9 6 2 0 0 2008 2009 2010 2011 2012 2013 now
  12. 12. All running apps combined Far more than 100M downloads
  13. 13. Pump it
  14. 14. Mobile revolution
  15. 15. Trends 2nd decade 21st century
  16. 16. Tracking
  17. 17. "Sharing"
  18. 18. Fenced off
  19. 19. Smart real estate
  20. 20. Smart everything
  21. 21. Everything connected
  22. 22. All senses touched
  23. 23. Realtime world
  24. 24. Realtime world
  25. 25. Online = personal
  26. 26. Define personal?
  27. 27. 2 cases
  28. 28. Outside is the new inside
  29. 29. Monopoly on sports?
  30. 30. Festivalization of the world
  31. 31. Offline = personal
  32. 32. Attention economy
  33. 33. Connecting offline & online
  34. 34. Creating memories
  35. 35. Creating memories
  36. 36. Concepting
  37. 37. More than sports
  38. 38. Business case? Ticket price Globalization New audiences
  39. 39. ! Pink it and shrink it
  40. 40. Activewear conquering the street
  41. 41. Desportification of sports Performance Fitness Wellness Lifestyle
  42. 42. Lululemon athletica
  43. 43. Nike womens
  44. 44. Under Armour
  45. 45. Sharing your looks
  46. 46. Instagram in Nike + app
  47. 47. NTC on Vine
  48. 48. Zero degree touch points
  49. 49. Business case? More often Higher prices New audiences
  50. 50. 5 tips
  51. 51. Be personal
  52. 52. Be conceptual
  53. 53. Be flexible
  54. 54. Be connected
  55. 55. Be different
  56. 56. Follow me @gijsbregt
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