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Can art learn from sports? 2 business cases to explain!
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Can art learn from sports? 2 business cases to explain!

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For a class full of managers and CEO's in the world of art, I presented 2 business cases from sports. How does sport open up new markets and new revenue streams and could art do the same? Case by Nike …

For a class full of managers and CEO's in the world of art, I presented 2 business cases from sports. How does sport open up new markets and new revenue streams and could art do the same? Case by Nike and about concept runs.

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  • 1. Business in art Can we learn from sports? Gijsbregt Brouwer LinC Lab6 - Utrecht - August 25, 2014
  • 2. Disruption
  • 3. ! When will internet video overtake TV? “That already happened.” - Eric Scmidt, CEO Google
  • 4. 1 on 1
  • 5. 1 to many
  • 6. Many to many
  • 7. Facts
  • 8. Social networks world wide 1200 900 600 300 0 60 40 70 199 200 271 313 300 500 1320 Facebook Whatsapp Linkedin Google+ Twitter Instagram Tumblr Pinterest Snapchat Vine
  • 9. Use of smartphone
  • 10. Use of smartphone 2010 82% 18% 2014 37% 63% Mobile Desktop
  • 11. Number of users of Runkeeper 35 26,25 17,5 8,75 0 30 23 9 6 2 0 0 2008 2009 2010 2011 2012 2013 now
  • 12. All running apps combined Far more than 100M downloads
  • 13. Pump it
  • 14. Mobile revolution
  • 15. Trends 2nd decade 21st century
  • 16. Tracking
  • 17. "Sharing"
  • 18. Fenced off
  • 19. Smart real estate
  • 20. Smart everything
  • 21. Everything connected
  • 22. All senses touched
  • 23. Realtime world
  • 24. Realtime world
  • 25. Online = personal
  • 26. Define personal?
  • 27. 2 cases
  • 28. Outside is the new inside
  • 29. Monopoly on sports?
  • 30. Festivalization of the world
  • 31. Offline = personal
  • 32. Attention economy
  • 33. Connecting offline & online
  • 34. Creating memories
  • 35. Creating memories
  • 36. Concepting
  • 37. More than sports
  • 38. Business case? Ticket price Globalization New audiences
  • 39. ! Pink it and shrink it
  • 40. Activewear conquering the street
  • 41. Desportification of sports Performance Fitness Wellness Lifestyle
  • 42. Lululemon athletica
  • 43. Nike womens
  • 44. Under Armour
  • 45. Sharing your looks
  • 46. Instagram in Nike + app
  • 47. NTC on Vine
  • 48. Zero degree touch points
  • 49. Business case? More often Higher prices New audiences
  • 50. 5 tips
  • 51. Be personal
  • 52. Be conceptual
  • 53. Be flexible
  • 54. Be connected
  • 55. Be different
  • 56. Follow me @gijsbregt