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  • Gijsbregt Brouwer commented on Sports and Quantified Self - introducing quantified sponsoring
    • Gijsbregt Brouwer Gijsbregt Brouwer: Key points are: * Technology democratizes sports; * This is the first era when amateurs have innovations before the pros (from F1 model to lean model); * More input (sensors), faster processing (Moore’s Law), but not yet better output (feedback loops are rudimentary); * It’s time to take the platform as an asset to the world of advertising and sponsoring (the middle man is out anyway); * Bring not only sales and branding into sponsoring, but purpose; * Create platforms for quantified sponsoring: calories burnt in sport should be higher than calories ingested (on an individual level). 1 week ago
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