• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social media "basics" in Marketing
 

Social media "basics" in Marketing

on

  • 757 views

Social Media "Basics" in Marketing with comparison between Social Media & Digital marketing.

Social Media "Basics" in Marketing with comparison between Social Media & Digital marketing.

Statistics

Views

Total Views
757
Views on SlideShare
757
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social media "basics" in Marketing Social media "basics" in Marketing Presentation Transcript

    • Social Media “Basics” inMarketing.Presnted by; Gihan Aboueleish
    • Contents;• What’s Social Media? February 11, 2012 • Definition. • Examples. Social Media - Gihan Aboueleish • Social Media vs. Digital Marketing.• Why social media?• No’s in social Media.• Brief. 2
    • Social Media Definition; February 11, 2012"Social media essentially is a categoryof online media where people are Social Media - Gihan Aboueleishtalking, participating, sharing,networking, and bookmarking online." Ron Jones social media definition 3
    • Social Media Examples; Social Media - Gihan Aboueleish February 11, 20124
    • Social Media & Digital Marketing February 11, 2012 Brand Brand Brand Loyalty Social Media - Gihan Aboueleish Product Insights Service FeedbackEngagementBrand PersonalityCustomer Service Message Target Target 5
    • Why Social Media ?01- people ignore One-way-communication February 11, 2012 Social Media - Gihan Aboueleish
    • 02- Cost Effectiveness February 11, 2012 Social Media - Gihan Aboueleish Think about how much more Pepsi can do online without spending on 7 buying media space!
    • 03- Your competitor are / will be on ! Social Media - Gihan Aboueleish February 11, 20128
    • 03-It’s all about love and trust! Newspaper ads February 11, 2012 Magazine ads TV Ads Social Media - Gihan AboueleishConsumer product review from Dont Trust websites Trust Independent reviews in publications Expert product review from websitesRecommendations from friends and family 9 0 10 20 30 40 50 60 Source: Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine
    • No’s in Social Media• Don’t do an OK job February 11, 2012 Don’t be on social media just because it’s there, if it’s part of the marketing plan, make sure there are enough resources and labor to impress your targets. For instance, if there’s a blog, make sure it’s well planned and Social Media - Gihan Aboueleish updated often.• Don’t Lie , Don’t pretend. 10
    • • Don’t be afraid to over-share Social Media - Gihan Aboueleish February 11, 201211
    • Brief• Use Social Media very carefully in marketing or it will be a “backfire” . February 11, 2012 • Take care of Word-of-Mouth. • Use appropriate social Media channel. • Don’t use it “only” to push direct marketing message. • Remember; One wrong message can spell disaster for a brand & Social Media - Gihan Aboueleish spoil years worth of “Brand Building” . 12
    • Thank You Social Media - Gihan Aboueleish February 11, 201213