Social Media        “Basics”   inMarketing.Presnted by;   Gihan Aboueleish
Contents;• What’s Social Media?                                           February 11, 2012   • Definition.   • Examples. ...
Social Media Definition;                                                        February 11, 2012"Social media essentially...
Social Media Examples;    Social Media - Gihan Aboueleish   February 11, 20124
Social Media & Digital Marketing                                                                    February 11, 2012     ...
Why Social Media ?01- people ignore One-way-communication                                          February 11, 2012      ...
02- Cost Effectiveness                                                             February 11, 2012                      ...
03- Your competitor are / will be on !    Social Media - Gihan Aboueleish   February 11, 20128
03-It’s all about love and trust!                      Newspaper ads                                                      ...
No’s in Social Media• Don’t do an OK job                                                                                  ...
• Don’t be afraid to over-share     Social Media - Gihan Aboueleish   February 11, 201211
Brief• Use Social Media very carefully in marketing or it will be a  “backfire” .                                         ...
Thank You     Social Media - Gihan Aboueleish   February 11, 201213
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Social media "basics" in Marketing

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Social Media "Basics" in Marketing with comparison between Social Media & Digital marketing.

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Social media "basics" in Marketing

  1. 1. Social Media “Basics” inMarketing.Presnted by; Gihan Aboueleish
  2. 2. Contents;• What’s Social Media? February 11, 2012 • Definition. • Examples. Social Media - Gihan Aboueleish • Social Media vs. Digital Marketing.• Why social media?• No’s in social Media.• Brief. 2
  3. 3. Social Media Definition; February 11, 2012"Social media essentially is a categoryof online media where people are Social Media - Gihan Aboueleishtalking, participating, sharing,networking, and bookmarking online." Ron Jones social media definition 3
  4. 4. Social Media Examples; Social Media - Gihan Aboueleish February 11, 20124
  5. 5. Social Media & Digital Marketing February 11, 2012 Brand Brand Brand Loyalty Social Media - Gihan Aboueleish Product Insights Service FeedbackEngagementBrand PersonalityCustomer Service Message Target Target 5
  6. 6. Why Social Media ?01- people ignore One-way-communication February 11, 2012 Social Media - Gihan Aboueleish
  7. 7. 02- Cost Effectiveness February 11, 2012 Social Media - Gihan Aboueleish Think about how much more Pepsi can do online without spending on 7 buying media space!
  8. 8. 03- Your competitor are / will be on ! Social Media - Gihan Aboueleish February 11, 20128
  9. 9. 03-It’s all about love and trust! Newspaper ads February 11, 2012 Magazine ads TV Ads Social Media - Gihan AboueleishConsumer product review from Dont Trust websites Trust Independent reviews in publications Expert product review from websitesRecommendations from friends and family 9 0 10 20 30 40 50 60 Source: Jan 2009, Asia’s Top Digital Brands TNS/Media Magazine
  10. 10. No’s in Social Media• Don’t do an OK job February 11, 2012 Don’t be on social media just because it’s there, if it’s part of the marketing plan, make sure there are enough resources and labor to impress your targets. For instance, if there’s a blog, make sure it’s well planned and Social Media - Gihan Aboueleish updated often.• Don’t Lie , Don’t pretend. 10
  11. 11. • Don’t be afraid to over-share Social Media - Gihan Aboueleish February 11, 201211
  12. 12. Brief• Use Social Media very carefully in marketing or it will be a “backfire” . February 11, 2012 • Take care of Word-of-Mouth. • Use appropriate social Media channel. • Don’t use it “only” to push direct marketing message. • Remember; One wrong message can spell disaster for a brand & Social Media - Gihan Aboueleish spoil years worth of “Brand Building” . 12
  13. 13. Thank You Social Media - Gihan Aboueleish February 11, 201213

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