Gihan Perera
GihanPerera.com
Your Web site strategy must match your
          business strategy
Let me explain ...
In brief: You do stuff,
  and you get paid
  for it




                          Active
In brief: You do stuff,
  and you get paid
  for it

The “stuff” is your
 services – e.g.
 speaking, training,
 coaching,
...
In brief: You still do
  stuff, but you get
  paid more ...



                         Bundled
In brief: You still do
  stuff, but you get
  paid more ...

... because you
  provide additional
  resources each time   ...
In brief: You still do
  stuff, but you’re
  paid an on-going
  fee for it
                         Recurring
In brief: You still do
  stuff, but you’re
  paid an on-going
  fee for it
                         Recurring
For example:...
In brief: You no




                      Passive
  longer have to do
  your stuff to
  generate income
In brief: You no




                      Passive
  longer have to do
  your stuff to
  generate income

But you might st...
In percentage terms,




                          Passive
  how is your current
  annual income
  broken down into
  thes...
If all your income is




                            Passive
  from speaking,
  training, coaching
  and consulting, it’s...
If you sell at your




                            Passive
  events – either
  directly to the
  audience or
  beforehand...
If you also have, say,




                           Passive
  a paid membership
  site, it might be:
 ◦   70% Active
 ◦ ...
If you get royalties
  from publishers,




                          Passive
  commissions from
  affiliate sales, or
  d...
In percentage terms,




                          Passive
  how is your current
  annual income
  broken down into
  thes...
There’s nothing




                          Passive
 “wrong” or “bad”
 with whatever
 answer you get
                   ...
For example, a very
 successful full-time




                           Passive
 keynote speaker can
 be 100% Active, and...
In percentage terms,




                           Passive
  where would you
  like to be in a year
  from now?
         ...
In percentage terms,




                           Passive
  where would you
  like to be in a year
  from now?
         ...
Now:
  ◦   100% Active




                              Passive
  ◦   0% Bundled
  ◦   0% Recurring
  ◦   0% Passive

Nex...
Glad you asked ...
(a)   Support your current mix of income types
(b)    Assist you moving towards your future mix
In brief: The purpose
  of your Web site is
 positioning

In other words, it
  explains and
  demonstrates your
  value to...
In brief: The purpose
  of your Web site is
 delivery

Your Web site
 delivers the
 resources you          Bundled

 bundl...
In brief: The purpose
  of your Web site is
 loyalty

Your Web site           Recurring
 supports and serves
 your network...
In brief: The purpose




                        Passive
  of your Web site is
 sales

Your Web site has to
 do all your
...
Passive
            15



            10
Recurring


Bundled     10


 Active     15
Passive
            15



            10
Recurring


Bundled     10


 Active     15
The e-book Get
 Active expands on
 this slide show, and
 explains it in more
 detail

   CLICK HERE TO DOWNLOAD
This is a detailed
 (book-size)
 explanation of
 everything you
 need for your site

   CLICK HERE TO DOWNLOAD
Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants
Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants
Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants
Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants
Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants
Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants
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Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants

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If you're a professional speaker, trainer, coach or consultant, it's important to have a Web site strategy that supports your business strategy. Here is a step-by-step process to help you find the right strategy.

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Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants

  1. 1. Gihan Perera GihanPerera.com
  2. 2. Your Web site strategy must match your business strategy
  3. 3. Let me explain ...
  4. 4. In brief: You do stuff, and you get paid for it Active
  5. 5. In brief: You do stuff, and you get paid for it The “stuff” is your services – e.g. speaking, training, coaching, consulting, etc. Active
  6. 6. In brief: You still do stuff, but you get paid more ... Bundled
  7. 7. In brief: You still do stuff, but you get paid more ... ... because you provide additional resources each time Bundled you provide the service
  8. 8. In brief: You still do stuff, but you’re paid an on-going fee for it Recurring
  9. 9. In brief: You still do stuff, but you’re paid an on-going fee for it Recurring For example: A subscription service, a membership site, a retainer, etc.
  10. 10. In brief: You no Passive longer have to do your stuff to generate income
  11. 11. In brief: You no Passive longer have to do your stuff to generate income But you might still need to do on- going marketing
  12. 12. In percentage terms, Passive how is your current annual income broken down into these four areas? Recurring Bundled Active
  13. 13. If all your income is Passive from speaking, training, coaching and consulting, it’s: ◦ 100% Active Recurring ◦ 0 Bundled ◦ 0 Recurring Bundled ◦ 0 Passive Active
  14. 14. If you sell at your Passive events – either directly to the audience or beforehand to the Recurring client – it might be: ◦ 90% Active Bundled ◦ 10% Bundled ◦ 0 Recurring Active ◦ 0 Passive
  15. 15. If you also have, say, Passive a paid membership site, it might be: ◦ 70% Active ◦ 5% Bundled Recurring ◦ 25% Recurring ◦ 0 Passive Bundled Active
  16. 16. If you get royalties from publishers, Passive commissions from affiliate sales, or direct sales from your Web site, it Recurring might be: ◦ 50% Active Bundled ◦ 20% Bundled ◦ 10% Recurring Active ◦ 20% Passive
  17. 17. In percentage terms, Passive how is your current annual income broken down into these four areas? Recurring Bundled Active
  18. 18. There’s nothing Passive “wrong” or “bad” with whatever answer you get Recurring This is about understanding, not Bundled assessing, rating or evaluating Active
  19. 19. For example, a very successful full-time Passive keynote speaker can be 100% Active, and 0% for everything else! Recurring They might be happy Bundled with that forever, as long as their income keeps increasing Active each year.
  20. 20. In percentage terms, Passive where would you like to be in a year from now? Recurring Bundled Active
  21. 21. In percentage terms, Passive where would you like to be in a year from now? Recurring Again, there is no “bad” or “wrong” Bundled answer - so be honest Active
  22. 22. Now: ◦ 100% Active Passive ◦ 0% Bundled ◦ 0% Recurring ◦ 0% Passive Next year: ◦ 99.5% Active Recurring ◦ 0.5% Bundled ◦ 0% Recurring ◦ 0% Passive Bundled That’s not a lack of ambition: that’s a clear Active focus!
  23. 23. Glad you asked ...
  24. 24. (a) Support your current mix of income types (b) Assist you moving towards your future mix
  25. 25. In brief: The purpose of your Web site is positioning In other words, it explains and demonstrates your value to your market Active
  26. 26. In brief: The purpose of your Web site is delivery Your Web site delivers the resources you Bundled bundle in with your services
  27. 27. In brief: The purpose of your Web site is loyalty Your Web site Recurring supports and serves your network of members, affiliates and suppliers
  28. 28. In brief: The purpose Passive of your Web site is sales Your Web site has to do all your marketing itself, in order to sell without you being there
  29. 29. Passive 15 10 Recurring Bundled 10 Active 15
  30. 30. Passive 15 10 Recurring Bundled 10 Active 15
  31. 31. The e-book Get Active expands on this slide show, and explains it in more detail CLICK HERE TO DOWNLOAD
  32. 32. This is a detailed (book-size) explanation of everything you need for your site CLICK HERE TO DOWNLOAD
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