Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants
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Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants

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If you're a professional speaker, trainer, coach or consultant, it's important to have a Web site strategy that supports your business strategy. Here is a step-by-step process to help you find the ...

If you're a professional speaker, trainer, coach or consultant, it's important to have a Web site strategy that supports your business strategy. Here is a step-by-step process to help you find the right strategy.

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Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants Your Web Site Strategy - For Speakers, Trainers, Coaches and Consultants Presentation Transcript

  • Gihan Perera GihanPerera.com
  • Your Web site strategy must match your business strategy
  • Let me explain ...
  • In brief: You do stuff, and you get paid for it Active
  • In brief: You do stuff, and you get paid for it The “stuff” is your services – e.g. speaking, training, coaching, consulting, etc. Active
  • In brief: You still do stuff, but you get paid more ... Bundled
  • In brief: You still do stuff, but you get paid more ... ... because you provide additional resources each time Bundled you provide the service
  • In brief: You still do stuff, but you’re paid an on-going fee for it Recurring
  • In brief: You still do stuff, but you’re paid an on-going fee for it Recurring For example: A subscription service, a membership site, a retainer, etc.
  • In brief: You no Passive longer have to do your stuff to generate income
  • In brief: You no Passive longer have to do your stuff to generate income But you might still need to do on- going marketing
  • In percentage terms, Passive how is your current annual income broken down into these four areas? Recurring Bundled Active
  • If all your income is Passive from speaking, training, coaching and consulting, it’s: ◦ 100% Active Recurring ◦ 0 Bundled ◦ 0 Recurring Bundled ◦ 0 Passive Active
  • If you sell at your Passive events – either directly to the audience or beforehand to the Recurring client – it might be: ◦ 90% Active Bundled ◦ 10% Bundled ◦ 0 Recurring Active ◦ 0 Passive
  • If you also have, say, Passive a paid membership site, it might be: ◦ 70% Active ◦ 5% Bundled Recurring ◦ 25% Recurring ◦ 0 Passive Bundled Active
  • If you get royalties from publishers, Passive commissions from affiliate sales, or direct sales from your Web site, it Recurring might be: ◦ 50% Active Bundled ◦ 20% Bundled ◦ 10% Recurring Active ◦ 20% Passive
  • In percentage terms, Passive how is your current annual income broken down into these four areas? Recurring Bundled Active
  • There’s nothing Passive “wrong” or “bad” with whatever answer you get Recurring This is about understanding, not Bundled assessing, rating or evaluating Active
  • For example, a very successful full-time Passive keynote speaker can be 100% Active, and 0% for everything else! Recurring They might be happy Bundled with that forever, as long as their income keeps increasing Active each year.
  • In percentage terms, Passive where would you like to be in a year from now? Recurring Bundled Active
  • In percentage terms, Passive where would you like to be in a year from now? Recurring Again, there is no “bad” or “wrong” Bundled answer - so be honest Active
  • Now: ◦ 100% Active Passive ◦ 0% Bundled ◦ 0% Recurring ◦ 0% Passive Next year: ◦ 99.5% Active Recurring ◦ 0.5% Bundled ◦ 0% Recurring ◦ 0% Passive Bundled That’s not a lack of ambition: that’s a clear Active focus!
  • Glad you asked ...
  • (a) Support your current mix of income types (b) Assist you moving towards your future mix
  • In brief: The purpose of your Web site is positioning In other words, it explains and demonstrates your value to your market Active
  • In brief: The purpose of your Web site is delivery Your Web site delivers the resources you Bundled bundle in with your services
  • In brief: The purpose of your Web site is loyalty Your Web site Recurring supports and serves your network of members, affiliates and suppliers
  • In brief: The purpose Passive of your Web site is sales Your Web site has to do all your marketing itself, in order to sell without you being there
  • Passive 15 10 Recurring Bundled 10 Active 15
  • Passive 15 10 Recurring Bundled 10 Active 15
  • The e-book Get Active expands on this slide show, and explains it in more detail CLICK HERE TO DOWNLOAD
  • This is a detailed (book-size) explanation of everything you need for your site CLICK HERE TO DOWNLOAD