Web Sites for Speakers,
Trainers, Coaches, Consultants
and Thought Leaders
Gihan Perera
www.first-step-community.info

GihanPerera.info
GihanPerera.tv
GihanPerera.com
@gihanperera

Hazel Wagner
“Out of all these choices, my
web sites (5 of them) 2 blogs,
twitter, facebook, linkedin, etc.
how does one choose and spend
limited time on them so can do
the rest of MY Business?”

Helen Macdonald
“What do you think are the
biggest changes in structure and
use of websites, now that all the
social networking activities are
part of our communication with
colleagues and clients? What
priority do you give to the
different social networking
options, versus making changes
to your website?”

John Loty
“How do people keep up to date
with all the different programs
such as Twitter, Facebook,
LinkedIn etc.? I notice that some
people seem to tie it all together
(somehow?) on their websites. I
would like to know more about
what people do and how.”

Sam Maxwell
“Although you are probably going to
discuss this anyway, I'd be really
interested to hear your thoughts about
how to best link/utilise blogs,
Facebook, Twitter etc in conjunction
with the website. I feel as though I am
running everything independently and
not getting as much leverage in
combining the services to complement
each other if that makes sense?”

First Step Community - Vault

Income Sources
Passive
Recurring
Bundled
Active

Passive
Passive Recurring
Recurring Bundled
Bundled Active
Active

Passive
Passive 5% Recurring
Recurring 5% Bundled
Bundled 40% Active
Active 50%

Passive
Passive 0%
5% Recurring
Recurring 0%
5% Bundled
Bundled 0%
40% Active
Active 100%
50%

Passive 0%
Passive 0%
5% Recurring 0%
Recurring 0%
5% Bundled 0.5%
Bundled 0%
40% Active 99.5%
Active 100%
50%

Business Competencies
Passive marketing
Recurring network
Bundled products
Active value

Character Traits
Passive marketing commitment
Recurring network trust
Bundled products respect
Active value worth

It’s a Matter of Trust
Buy one membership, share the password
Sign up, download it all and cancel
Staff don’t follow through
Guest experts push their products too much
JV partners aren’t honest
Affiliates send spam
Affiliates send poor leads
No time to manage the site

GET OVER IT!
Buy one membership, share the password
Sign up, download it all and cancel
Staff don’t follow through
Guest experts push their products too much
JV partners aren’t honest
Affiliates send spam
Affiliates send poor leads
No time to manage the site

Web Site Purpose
Passive marketing sales commitment
Recurring network loyalty trust
Bundled products delivery respect
Active value positioning worth

Features
Passive marketing sales commitment 15
Recurring network loyalty trust 10
Bundled products delivery respect
10
Active value positioning worth 15

Donna Hanson
“Video Clips on Websites: What
strategies do you have for creating
them – i.e. video camera, webcam?
What do you use to edit them so they
don't look amateurish i.e. Vegas Movie
Studio, Windows Movie Maker? How
do I "put" them on my website so they
are small and easy for people to
download and forward - with or
without putting it on YouTube?”

www.GihanPerera.info

Creating video

Creating video

Editing Video
AVS Video Editor
Windows Movie Maker
iMovie

Toby Marshall
“What's the biggest mistake that
professionals and other small
business owners make when
building a new website? My
answer would be that it is going to
a Web Designer first in the
process, who then creates a
'bespoke' site (and usually ignores
SEO). What is your view on this?”

GihanPerera.com

What will you
take away and
use?

Passive
Passive Recurring
Recurring Bundled
Bundled Active
Active

What’s Coming Up
Thu 2nd July Web Sites for Infopreneurs
Gihan Perera
Wed 8th July The Webinar on Webinars
Gihan Perera
Wed 5th August Creating Products Fast
David Price
Wed 2nd September Smart Money for Infopreneurs
Matt Hern

www.first-step-community.com
www.first-step-community.info

Membership
Blogging Podcasting Online sales
sites
Joint
Teleseminars Google ads Writing
ventures
Online
Video Audio E-zines
courses

SPECIAL OFFER
• Join now
• I won’t charge credit card
until 16th July
• Cancel before then and
pay nothing
www.first-step-community.info

www.first-step-community.info