Web Sites for Speakers,
Trainers, Coaches, Consultants
     and Thought Leaders

        Gihan Perera
www.first-step-commu...
GihanPerera.info

GihanPerera.tv




                        GihanPerera.com
                                          @gi...
Hazel Wagner
“Out of all these choices, my
web sites (5 of them) 2 blogs,
twitter, facebook, linkedin, etc.
how does one c...
Helen Macdonald
“What do you think are the
biggest changes in structure and
use of websites, now that all the
social netwo...
John Loty
“How do people keep up to date
with all the different programs
such as Twitter, Facebook,
LinkedIn etc.? I notic...
Sam Maxwell
“Although you are probably going to
discuss this anyway, I'd be really
interested to hear your thoughts about
...
First Step Community - Vault
Income Sources

  Passive



Recurring

 Bundled

   Active
Passive


  Passive   Recurring


Recurring    Bundled


 Bundled       Active


   Active
Passive


  Passive   5%    Recurring


Recurring   5%     Bundled


 Bundled    40%      Active


   Active   50%
Passive


  Passive    0%
             5%    Recurring


Recurring    0%
              5%    Bundled


 Bundled     0%
   ...
Passive     0%


  Passive    0%
             5%    Recurring     0%


Recurring    0%
              5%    Bundled    0.5%...
Business Competencies

  Passive            marketing




Recurring     network


 Bundled    products


   Active    value
Character Traits

  Passive            marketing   commitment




Recurring     network                 trust


 Bundled  ...
It’s a Matter of Trust
 Buy one membership, share the password
 Sign up, download it all and cancel
 Staff don’t follow th...
GET OVER IT!
Buy one membership, share the password
Sign up, download it all and cancel
Staff don’t follow through
Guest e...
Web Site Purpose

  Passive            marketing     sales     commitment




Recurring     network              loyalty  ...
Features

  Passive            marketing     sales     commitment      15



Recurring     network              loyalty   ...
Donna Hanson
“Video Clips on Websites: What
strategies do you have for creating
them – i.e. video camera, webcam?
What do ...
www.GihanPerera.info
Creating video
Creating video
Editing Video


  AVS Video Editor


    Windows Movie Maker



                     iMovie
Toby Marshall
“What's the biggest mistake that
professionals and other small
business owners make when
building a new webs...
GihanPerera.com
What will you
take away and
          use?
Passive


  Passive   Recurring


Recurring    Bundled


 Bundled       Active


   Active
What’s Coming Up
Thu 2nd July         Web Sites for Infopreneurs
                     Gihan Perera

Wed 8th July         T...
www.first-step-community.com
www.first-step-community.info
Membership
  Blogging     Podcasting                Online sales
                              sites




                 ...
SPECIAL OFFER

 • Join now
 • I won’t charge credit card
   until 16th July
 • Cancel before then and
   pay nothing



ww...
www.first-step-community.info
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders
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Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders

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With all the talk about Twitter, Facebook, LinkedIn, blogs and podcasting, what role is left for the humble Web site? Watch this Q&A webinar on this topic, answering questions about how speakers, trainers, coaches and consultants can get the most out of their Web site.

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Transcript of "Web Sites For Speakers, Trainers, Coaches, Consultants and Thought Leaders"

  1. 1. Web Sites for Speakers, Trainers, Coaches, Consultants and Thought Leaders Gihan Perera www.first-step-community.info
  2. 2. GihanPerera.info GihanPerera.tv GihanPerera.com @gihanperera
  3. 3. Hazel Wagner “Out of all these choices, my web sites (5 of them) 2 blogs, twitter, facebook, linkedin, etc. how does one choose and spend limited time on them so can do the rest of MY Business?”
  4. 4. Helen Macdonald “What do you think are the biggest changes in structure and use of websites, now that all the social networking activities are part of our communication with colleagues and clients? What priority do you give to the different social networking options, versus making changes to your website?”
  5. 5. John Loty “How do people keep up to date with all the different programs such as Twitter, Facebook, LinkedIn etc.? I notice that some people seem to tie it all together (somehow?) on their websites. I would like to know more about what people do and how.”
  6. 6. Sam Maxwell “Although you are probably going to discuss this anyway, I'd be really interested to hear your thoughts about how to best link/utilise blogs, Facebook, Twitter etc in conjunction with the website. I feel as though I am running everything independently and not getting as much leverage in combining the services to complement each other if that makes sense?”
  7. 7. First Step Community - Vault
  8. 8. Income Sources Passive Recurring Bundled Active
  9. 9. Passive Passive Recurring Recurring Bundled Bundled Active Active
  10. 10. Passive Passive 5% Recurring Recurring 5% Bundled Bundled 40% Active Active 50%
  11. 11. Passive Passive 0% 5% Recurring Recurring 0% 5% Bundled Bundled 0% 40% Active Active 100% 50%
  12. 12. Passive 0% Passive 0% 5% Recurring 0% Recurring 0% 5% Bundled 0.5% Bundled 0% 40% Active 99.5% Active 100% 50%
  13. 13. Business Competencies Passive marketing Recurring network Bundled products Active value
  14. 14. Character Traits Passive marketing commitment Recurring network trust Bundled products respect Active value worth
  15. 15. It’s a Matter of Trust Buy one membership, share the password Sign up, download it all and cancel Staff don’t follow through Guest experts push their products too much JV partners aren’t honest Affiliates send spam Affiliates send poor leads No time to manage the site
  16. 16. GET OVER IT! Buy one membership, share the password Sign up, download it all and cancel Staff don’t follow through Guest experts push their products too much JV partners aren’t honest Affiliates send spam Affiliates send poor leads No time to manage the site
  17. 17. Web Site Purpose Passive marketing sales commitment Recurring network loyalty trust Bundled products delivery respect Active value positioning worth
  18. 18. Features Passive marketing sales commitment 15 Recurring network loyalty trust 10 Bundled products delivery respect 10 Active value positioning worth 15
  19. 19. Donna Hanson “Video Clips on Websites: What strategies do you have for creating them – i.e. video camera, webcam? What do you use to edit them so they don't look amateurish i.e. Vegas Movie Studio, Windows Movie Maker? How do I "put" them on my website so they are small and easy for people to download and forward - with or without putting it on YouTube?”
  20. 20. www.GihanPerera.info
  21. 21. Creating video
  22. 22. Creating video
  23. 23. Editing Video AVS Video Editor Windows Movie Maker iMovie
  24. 24. Toby Marshall “What's the biggest mistake that professionals and other small business owners make when building a new website? My answer would be that it is going to a Web Designer first in the process, who then creates a 'bespoke' site (and usually ignores SEO). What is your view on this?”
  25. 25. GihanPerera.com
  26. 26. What will you take away and use?
  27. 27. Passive Passive Recurring Recurring Bundled Bundled Active Active
  28. 28. What’s Coming Up Thu 2nd July Web Sites for Infopreneurs Gihan Perera Wed 8th July The Webinar on Webinars Gihan Perera Wed 5th August Creating Products Fast David Price Wed 2nd September Smart Money for Infopreneurs Matt Hern
  29. 29. www.first-step-community.com www.first-step-community.info
  30. 30. Membership Blogging Podcasting Online sales sites Joint Teleseminars Google ads Writing ventures Online Video Audio E-zines courses
  31. 31. SPECIAL OFFER • Join now • I won’t charge credit card until 16th July • Cancel before then and pay nothing www.first-step-community.info
  32. 32. www.first-step-community.info

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