Internet Marketing in a Web 2.0 World

Slide 1: Internet Marketing in a Web 2.0 World by Gihan Perera www.GihanPerera.com

Slide 2: The Internet Has Changed (or so we keep being told) The first ten years of commercial Internet were a warm-up act for what is about to happen.” – Morgan Stanley/Mary Meeker “Only 40% of the Web is commercial. The rest runs on duty or passion.” – Kevin Kelly “Not only did we fail to imagine what the Web would become, we still don’t see it today!” – Chris Anderson, Wired magazine

Slide 3: “If your target audience isn’t listening, it’s not their fault, it’s yours.” – Seth Godin, author “We must act quickly and decisively… The next sea change is upon us.” – Bill Gates and even … “Web 2.0 is made entirely of pretentious self- serving morons.” – Max Irwin

Slide 4: But what does it all mean for your Web site?

Slide 5: Answer: The way you get people to your Web site has changed.

Slide 6: The Way It Used To Work (a four-step process) Build a shop to take online orders

Slide 7: The Way It Used To Work (a four-step process) Build a shop to take online orders Write sales letters to persuade them to buy

Slide 8: The Way It Used To Work (a four-step process) Build a shop to take online orders Write sales letters to persuade them to buy video Create free content clips articles to add value audio clips surveys photos

Slide 9: The Way It Used To Work (a four-step process) Build a shop to take Google ad online orders directory Write sales letters to persuade them to buy banner ad video Create free content clips articles to add value SEO audio clips Get as many links as possible from other affiliate Web sites surveys link exchange photos

Slide 10: In other words … Advertise!

Slide 11: But that doesn’t work any more.

Slide 12: Some of it remains the same, but there’s an important difference …

Slide 13: What You MUST DO NOW (still a four-step process) You still build the shop …

Slide 14: What You MUST DO NOW (still a four-step process) You still build the shop … You still write the sales letters …

Slide 15: What You MUST DO NOW (still a four-step process) You still build the shop … You still write the sales letters … video You still create clips articles the free content … audio clips surveys photos

Slide 16: What You MUST DO NOW (still a four-step process) You still build Google Reader the shop … inbox You still write the sales letters … video You still create clips articles the free content … audio clips iPod But now you PUSH content out to the world surveys photos

Slide 17: In other words … Give value!

Slide 18: Why? Because they will measure your value in order to measure you.

Slide 19: How do they know you’re an expert? They used to go to your Web site to find out But now you have to convince them before they ever get to your Web site

Slide 20: This is important!

Slide 21: If you don’t demonstrate value, they will choose somebody who does.

Slide 22: So how do you get noticed in the crowd?

Slide 23: Simple (but not easy): Deliver value. How much? Lots! When? Often! Where? Everywhere!

Slide 24: First prove you’re an expert – and then they’ll visit your Web site.

Slide 25: These are the five essential tools e-zine blog podcast e-books video

Slide 26: An e-zine builds relationship

Slide 27: A blog demonstrates authority

Slide 28: A podcast makes a personal connection

Slide 29: E-books give you distribution

Slide 30: Videos create an experience

Slide 31: Together, they lead people to you.

Slide 32: So start using these tools NOW! e-zine blog podcast e-books video

Slide 33: Will you catch the wave of the future?

Slide 34: … or will you get left behind?

Slide 35: “Start before you’re ready. The future is theirs who take the first step when the path is new, the journey long and the horizon far from home.” – Gihan Perera Subscribe FREE at www.GihanPerera.com